Real Estate Client Service

Michael L. Pedon

*** ******** **** #*** ********, FL Phone: 317-***-**** *******@*****.***

Senior Executive Profile – Real Estate / Franchising

Career Focus – President / Chief Executive Officer / Director of Franchise Sales

Adding Sales & Profitability to the Bottom-Line Building Strong Client Relationships

Achieving Client Service Excellence Training & Leading High-Performance Sales Teams

Strategic Sales Planning Consultative Selling & Negotiating

Client Relationship Management Client Service & Satisfaction

Sales Training – Spin Selling & Conceptual Selling Sales Team Recruitment & Leadership

Franchise Sales Management Mergers & Acquisitions

Distinguished 45+ year career reflects a track record in significantly contributing to company growth, credibility, and success.. With over four decades of expertise in real estate and franchising, I possess a comprehensive understanding of the sales process and excelled in delivering innovative sales training to over 500 salespeople. My strengths lie in expanding the scope, level, and quality of customer service. I am highly effective at quickly identifying business opportunities and building strong relationships with clients. I am committed to representing companies with the utmost professionalism and have excellent communication, interpersonal, and presentation skills I hope this meets your needs!

If you have any other requests or need further adjustments, feel free to let me know.

Career Highlights

Consistently achieved top-ranking sales records and over-achieved quotas an average of 150%.

Grew sales 22% and 28% in first year as CEO/President of Coldwell Banker Premier Group.

Closed $53M in gross commission income (GCI) in first year and $70M in second year as Cendant’s Vice President of Franchise Sales.

Increased per-office production 230% and per-agent production 190% in 2 years for ERA Real Estate.

Professional Experience

RE/MAX International, Indianapolis, IN, Ohio territory ■ 2007 – 2010

Senior Franchise Sales Consultant – RE/MAX International (2009-2010)

Senior Business Development Consultant – RE/MAX of Indiana (2007-2009)

Challenged to promote and sell the concept of owning and operating a RE/MAX franchise during one of the worst recessions in U.S. history since the Great Depression.

Key Accomplishments:

Successfully closed 7 franchise sales over 9-month period in 2009-10 despite complexities with a difficult market.

Ranked 2nd in the nation among total of 34 franchise sales consultants.

Executed 6 franchise sales and 3 acquisitions in one year. Maintained $850K annually, also retained 250 agents after negotiating merger of 3 RE/MAX’s to RE/MAX companies.

COLDWELL BANKER THE PREMIER GROUP, Indianapolis, Indiana ■ 2003 – 2005

President / Chief Executive Officer

Owned and operated all aspects of a successful real estate office. Developed and implemented policies, plans, and programs, and recruited, trained, and directed 35 agents. Promoted sales of properties through advertisements, open houses, and participation in multiple listing services.

Key Accomplishments:

Grew sales 22% and increased revenues 28% in first year.

was instrumental in acquiring the Barbara Corcoran companies of Manhattan reviews, legal documents, budgets and proformas. Articulated ERA, Coldwell Banker, and Century 21’s value propositions and brand differentiators.

Key Accomplishments:

Closed $53M in gross commission income (GCI) in first year and $70M in second year. Recognized as one of 3 people nationwide to achieve the position.

CENDANT, Parsippany, New Jersey ■ 1991 – 2003

Vice President, Franchise Sales (2001-2003)

Instrumental in driving growth for the company by orchestrating all aspects of franchise sales, mergers, and acquisitions in a 22-state Northeast territory as a representative of ERA, Coldwell Banker, and Century 21 brands. Continually monitored market trends to identify and develop new franchise opportunities. Developed business plan to achieve growth goals by identifying, advancing, and closing franchise sales. Managed all areas of the franchise process, including due diligence. I

Cultivated franchise opportunities in a 13-state Midwest territory. Developed regional sales plan that identified markets for development, projected sales, and budgets necessary to achieve growth targets. Identified marketing tools and strategies to achieve sales objectives. Selected as Instructor for National Sales Training.

Key Accomplishments:

Sold $28M in franchised companies (highest GCI sales in region’s history) in a region previously generating only $22M.

Quickly brought sales team up to speed by training them in effective sales techniques and conducting weekly online training. Traveled with sales team to identify and qualify potential franchisee candidates.

COLDWELL BANKER/CENDANT, Chicago, Illinois ■ 1994 – 1999

Franchise Sales Director – Midwest Region

Achieved a top-ranking sales record sourcing and developing franchise opportunities in a 3-state region (Indiana, Illinois, and Kentucky). Managed 8-person sales team.

Key Accomplishments:

Ranked as #1 salesperson for 2 consecutive years (1997-98) and ranked among top 3 salespeople nationally. Achieved national recognition for outstanding sales team leadership and M&A expertise.

Attained average of 130% quota and sales incentives for 5 consecutive years.

Ranked as top GCI salesperson from 1995-1998 (exceeded bonus).

ERA REAL ESTATE, Kansas City / St. Louis MO ■ 1990 – 1994

District Director – Midwest District

Provided overall direction and delivered strong financial results for district encompassing Missouri, Kansas, and Southern Illinois. Managed $1M budget and team of 3 salespeople, 2 service staff, and 1 administrative personnel.

Key Accomplishments:

Ignited per-office production 230% and per-agent production 190% in 2 years.

Grew district net operating income from 5%-10% to 25%-40% and expanded number of new office transactions from average of 14 to 136.

Early Career (1986-1990): District Director & Commercial Investment Director – CENTURY 21 OF MISSOURI. Key accomplishments directing activities in a 3-state district (Kansas, Missouri, and Southern Illinois) include:

Grew district income 20% for 4 consecutive years and captured 140% market share goals in all major markets.

Increased sales, listings, and recruiting activities by developing and presenting 75+ motivational and sales training seminars.

Grew Agent count by 1200 top-caliber agents by creating and presenting 150+ recruiting seminars.

Fostered atmosphere of unprecedented synergy and teamwork by facilitating goal-setting, budgeting, and implementation sessions among broker-members.

Provided ongoing sales and management consulting that led to measurable results for 247 franchises in territory.

Additional Information: Macy’s, Indianapolis, IN (2012-Present). Supplement consulting business as the top salesperson in the Men’s Department at Macy’s 20th largest store in the country. Scored perfect 100 in all phases of measured categories (one of only 2 to do so among 400 employees).

Education

Major in Psychology – OTTAWA UNIVERSITY

Major in Business Administration BA – CAPITAL UNIVERSITY

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