Social Media Content Writer

CONTENT WRITER COPYWRITER

SHIFA SHAIKH

CAREER SUMMARY

I’m a content and copywriter who started as a content moderator at Accenture—an experience that grounded me in the digital space and sharpened my attention to detail. Later, I worked full-time as a writer at Ayushakti Ayurved, creating B2C and B2B content focused on health and wellness across platforms.

Since then, I’ve written for industries like fashion, education, tech, and automobiles— covering blogs, newsletters, eBooks, SMS campaigns, landing pages, and social media. I’ve also worked with premium fashion labels, health experts, and influencers. What drives me is making complex ideas feel clear, engaging, and human—sometimes quirky, always thoughtful. I take inspiration from legends like David Ogilvy and Parris Lampropoulos, and I’m always eager to learn. I’m certified in digital marketing (IIM Skills) and comfortable with tools like Mailchimp and Canva. I’m now looking for a full-time role where I can grow, collaborate, and keep creating content that connects. Strategically conceptualize, write and generate engaging content for landing pages, blogs, booklets, ad copies and newsletters to enhance brand presence.

Manage the editorial calendar to ensure timely and relevant content delivery. Produce visually appealing content and graphics for 100+ newsletters, resulting in impressive open rates and audience engagement. WORK EXPERIENCE

CONTENT WRITER COPYWRITER – AYUSHAKTI AYURVED

JUNE 2021 - APRIL 2025

Review and moderate user-generated content to ensure compliance with Meta's Community Standards.

Monitor platforms for harmful content, identify trends, and provide feedback for improving moderation strategies.

Collaborate with cross-functional teams to address emerging issues while maintaining confidentiality.

CONTENT MODERATOR ACCENTURE

OCTOBER 2020 - APRIL 2021

Wrote 590+ SEO blog articles boosting

traffic.

Built 330+ landing pages with high

conversion rates.

Created email campaigns to nurture and

retain leads.

Designed booklets that drove engagement.

Wrote ad copy for print and social boosting

visibility.

+91-892******* ***********@*****.*** Jogeshwari West, Mumbai CORE EXPERTISE

SMT K.G. MITTAL COLLEGE

2018-2021

Bachelor's of Mass Media (Advertising)

EDUCATION

Digital Marketing Expert (IIM Skills)

2024-2025

CERTIFICATIONS

A comprehensive course covering SEO,

social media, email, content, & google ads.

DURGADEVI SARAF COLLEGE

2016-2017

Higher Secondary Certification (HSC)

SANT DNYANESHWAR VIDYA

MANDIR SCHOOL

Secondary School Certification (SSC)

Received “Star Performer of the Year”

award at Ayushakti for content-led impact

on client engagement and sales via

newsletters and blogs.

HONORS & AWARDS

KEY SKILLS & TOOLS

SEO Content Writing

Copywriting (Blogs, Landing Pages, Newsletters)

Email & SMS Campaign Creation

Content Strategy & Calendar Planning

Social Media Management

WordPress

Canva (Design & Visual Content)

Mailchimp (Email Automation & Analytics)

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