Go-To-Market Brand Marketing
Resume:
Portfolio (click me!)
*************@*****.***
Brand Marketing &
Storytelling
Full-Funnel Campaign
Development (Email,
Paid, SEO, Organic)
Creative Direction &
Asset Development
Lifecycle & Retention
Marketing
Go-to-Market (GTM)
Strategy & Launch
Planning
Data Analysis (GA4,
HubSpot, Excel/Sheets)
Marketing Automation
(HubSpot, SFDC,
Marketo, Zapier)
Cross-Functional
Leadership (Product,
Creative, Growth, Sales)
BA in Psychology
Minor in French and Piano
Performance
University of Oregon 2014–2019
EDUCATION
CORE SKILLS
ABOUT ME
Creative and data-driven marketer with 10+ years of experience leading full-funnel campaigns across high-growth B2B and B2C brands. Known for bringing a strategic mindset and sharp execution to every project — from brand storytelling and campaign development to funnel optimization and lifecycle engagement. Thrive in fast-paced, collaborative environments and have a strong founder’s mentality: I move fast, test constantly, and never lose sight of brand integrity. Looking to bring this energy to a culture-forward, impact-driven brand like rhode.
WORK EXPERIENCE
ANTONINA PEVZNER
C r e a t i v e G r o w t h M a r k e t e r
Built and executed the brand and growth strategy for a new 3D computer vision platform.
Launched end-to-end lifecycle campaigns: lead magnets, webinars, nurture sequences, and paid social.
Achieved 70% lift in SQLs over 12 months through data-informed campaign sequencing.
Partnered cross-functionally with product and founders on pricing, creative direction, and GTM planning.
Marketing Manager
February 2022 – September 2022
Juliette Bonelli
Increased MQLs by 62% YoY by building a multichannel demand engine targeting engineering and product stakeholders.
Owned strategy and execution of paid campaigns (Google, LinkedIn, Reddit); reduced CPL by 38% through ongoing optimization.
Led creative asset development for high-impact landing pages, A/B testing to a 22% CVR uplift.
Developed SEO-rich gated content and collaborated with leadership to shape messaging and positioning for GTM.
Marketing Specialist
Oct 2022 – Dec 2023
Stratovan (Life Sciences SaaS)
Launched and optimized campaigns across paid social, search, and email to support product adoption and awareness.
Led review generation strategy on G2, resulting in a surge of high-quality customer testimonials and improved brand perception. Collaborated with design and content teams to create conversion-focused landing pages and nurture journeys.
Digital Marketing Coordinator
July 2020 – September 2022
Instabug (Mobile Observability Platform)
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