Marketing Manager Digital

Barbara J. Bernard

Santa Cruz, CA

408-***-**** ***********@*****.*** linkedin.com/in/barbara-bernard SENIOR MARKETING MANAGER

Enthusiastic marketing professional with proven ability to manage projects in a fast- paced environment with experience in both Consumer and Enterprise in the semiconductor industry. Highly skilled at relationship building with clients and across organizations and teams; exceptional writing, presenting, and interpersonal communication skills. Assist with workflow and assess needs, sales generation options, and implement solutions in collaboration with clients and stakeholders. Key skills include:

Vendor/Agency Liaison

Brand Guidelines & Onboard

Training

Community Events

Project & Program management

Campaign Management & Support

Print Production

Digital Marketing Campaign Support

B2B/B2C Marketing Strategy

Trade Show & Event Planning

Web site maintenance & updates

Collateral: Proof, Edit, & Format

Merger & Acquisitions

Photography & Video content

EXPERIENCE

Marketing Consultant 09/2024 – 12/2024

Independent marketing and support small business webinars

Support Mayor Matt Mahan of San Jose for Prop 36 and reelection

Campaign calls and emails to support various propositions

Increased votes for passing Proposition 36 and reelection for Mayor Mahan HP formerly Poly, Inc. (consultant), Santa Cruz, CA 09/2021 – 11/2023 Integrated Marketing Manager

Integrate and coordinate with production to kick-off projects

Meet with cross functional teams which included sales and product marketing

Track projects and update in Workfront and Highspot

Develop timelines and assign projects to meet deliverables and due dates

Update brand guidelines due to merger and acquisition

Update assets for Amazon A+ pages and the brand storefront

Multitask across teams, ensure quality, adherence to brand guidelines, voice/tone

Support for various campaigns to meet sales goals Pure Storage, Inc. (consultant via Crawford Group), Mountain View, CA 02/2021 – 08/2021

SEO Project Manager

Integrate SEO practices across organic search channels - SEM, YouTube, etc.

Grow visibility online and attract the target audience

Work closely with web marketing team

Actively participate in Zoom team meetings and provide updates Adobe (consultant via Crawford Group), San Jose, CA 08/2020 - 12/2020

Project Management for the Creative Cloud team.

Schedule XD Training Sessions and track projects using Trello and Air Table

Provided Tradeshow and Event support with digital experience Poly, Inc. (formerly Plantronics, Inc.), Santa Cruz, CA 05/2010 - 01/2020 Customer Experience Manager

Directed the Hollywood product placement program. Key product placements achieved.

Refreshed and Managed the Poly Gear store site to promote internal sales of promo items.

Increased sales on the Poly Gear store site by 25%.

Provided Tradeshow and Event support with a Customer Experience focus.

Assisted with local sponsorships, EBC, and smarter working tours & surveyed EBC locations and updated product displays. Increased tour visit by 10% Brand ID Program Manager, Plantronics, Inc., Santa Cruz, CA Conducted collateral audit to help streamline print production and lower cost.

Liaised with Agency of Record to update templates across business units.

Assisted with brand review and web refresh. Included new logo guidelines.

Updates the corporate brand guidelines and distributed globally. Marcom Manager, Plantronics, Inc., Santa Cruz, CA (contract) Supported members of marketing, project management and the launch team.

Liaised with Agency of Record on several packaging and copy pieces.

Reduced cost of packaging by 20% working with internal teams.

Provided direction on product photography and digital asset management.

Track projects using Workfront

Logitech, Fremont, CA (contract) 08/2009 - 05/2010 Brand ID Project Manager

Provided marcom support and assist with packaging and brand guidelines.

Liaised with various print and design agencies. Print and color correction for packaging.

Vetted pieces through both brand and legal review.

Assisted with lifestyle and product photography. SanDisk Corporation, Milpitas, CA (contract) 10/2006 - 01/2009 Marcom Manager

Marcom support with collateral production, language translations, photo shoots and retail merchandising and packaging.

Supported trade show and events and updated both retail and OEM brand guidelines.

Managed various vendor and agency relations.

Plantronics, Inc., Santa Cruz, CA (contract) 06/2006 - 09/2006 Marcom Manager

Provided marcom support for the Office Contact Center group.

Assisted with user guide release and production.

Worked closely with production designers and outside agencies for translation Cisco Systems, Inc., San Jose, CA (contract) 04/2006 - 06/2006 Marcom Manager

Provided marcom support for the Customer Advocacy group.

Support Networkers Event as well as the Global Sales Meeting. ADDITIONAL RELEVANT EXPERIENCE

Marcom Manager, Sales Promotion Manager, Intel Corporation, Santa Clara, CA Senior Marcom Specialist, Chips and Technologies, Inc., San Jose, CA Marketing Communications Specialist, Proxim, Inc., Mountain View, CA EDUCATION

Bachelor of Arts (BA), Psychology minor in Special Education, SJSU San Jose, CA Associate of Arts (AA), Social Sciences Cabrillo College, Aptos, CA TECHNICAL SKILLS Mac & PC software programs including MS Office and Adobe Acrobat.

MARKETING TOOLS Workfront, Trello, Airtable, SmartSheet, Highspot, Marketo, Agile

Contact this candidate