Marketing Director Digital

Hiba Darwish, Marketing Director. Growth-Driven CMO

Justice, 60458, United States, +1-708-***-****, ****.*******@*****.***, https://www.linkedin.com/in/hibadarwish/

SUMMARY Dynamic Digital Marketing Director with over 17 years of progressive experience in digital marketing, brand management, and creative strategy. Proven track record of increasing donor engagement by 14.5% and reducing marketing costs by 25.6% through innovative marketing campaigns and data- driven insights. Expertise in leading digital transformations and enhancing brand visibility. Passionate about leveraging unique skills to drive growth and success for the prospective employer.

WORK EXPERIENCE

01/2023 – Present Marketing Director, Robust Digital Solutions Inc. Illinois, US eCom Revenue Growth: Successfully increased annual revenue by 30.9% through the implementation of data-driven marketing strategies. Customer Acquisition: Significant growth in the customer base, achieving a 17.25% increase in the number of registered users and first-time buyers. Conversion Optimization: Implemented website optimization techniques resulting in a 15% improvement in conversion rates. Content Marketing: Established a robust content marketing strategy, including a blog and social media content, attracting 73.2% more organic traffic and improving overall SEO rankings.

Email Marketing: Developed personalized and segmented email marketing campaigns that led to a 10% increase in email open rates and a 16% rise in click-through rates.

06/2016 – 12/2022 Marketing, Online Solutions and Recruitment Consultant, Onlinereloaded

Remote, Jordan

Conducted extensive research on industries, markets, and trends relevant to clients' products.

Evaluated competitor offerings and recommended specific marketing strategies tailored to client needs.

Managed WordPress websites, enhancing functionality and user experience through SEM, SEO, and social media integration. Facilitated recruitment activities and established comprehensive orientation programs for new hires.

02/2015 – 06/2017 Chief Marketing Officer, acting as Samsung Product Manager, Authorized Dell Partner-Jordan

Jordan, Jordan

Oversaw all operational aspects of Samsung display solutions, enhancing product visibility.

Developed an integrated marketing plan that aligned with business objectives.

Managed the production of branding materials ensuring consistency with corporate identity.

Crafted all marketing materials required for social media and event promotions.

04/2012 – 01/2015 Marketing & Creative Director, Brandreloaded Remote, Jordan Directed the creative team in developing innovative designs and impactful advertising campaigns.

Reviewed and approved final proofs of printed copy and marketing materials to ensure quality.

Conceptualized and designed user interfaces for multimedia presentations, enhancing audience engagement.

10/2011 – 04/2012 Brand & Marketing Manager, MethodCorp Jordan, Jordan Maintained cohesive brand identity across all collateral materials and trained staff on standards.

Managed social media campaigns and day-to-day operations to enhance online visibility and engagement.

01/2010 – 06/2011 Science and Math Teacher / Art Teacher, Bunat Al-Ghad School

Jordan, Jordan

Developed comprehensive lesson plans and instructional materials tailored to various learning styles.

Instructed pupils in art subjects, employing innovative techniques to foster creativity and engagement.

05/2007 – 01/2010 Product Development Manager, Project Manager, Zeena Co. Al

Jordan, Jordan

Directed all marketing efforts for ZEENA brand and its products, enhancing market presence.

Coordinated activities across production, sales, and marketing teams to streamline operations.

08/2002 – 05/2007 Senior Art Director, HORIZON.FCB Jordan, Jordan Directed all phases of creative work from concept development through to production, ensuring quality.

Maintained rigorous quality and brand standards across all deliverables. 10/1999 – 10/2000 Creative Designer, BCIG, Business Consultants International Group

Riyadh, Saudi Arabia

Developed creative programs and design concepts that aligned with business objectives.

Collaborated with team members to ensure consistency with brand guidelines across all projects.

06/1997 – 06/1999 Creative Designer, HORIZON.FCB Jordan, Jordan Created compelling creative programs and design concepts aligned with client objectives.

06/1995 – 06/1997 Graphic Designer, Al-Raed Advertising Marketing and Publishing

Jordan, Jordan

Designed visual solutions to address communications challenges effectively.

Produced promotional displays and crafted distinctive logos for various campaigns.

EDUCATION

1991 – 1995 University of Jordan

B.Sc., Nutrition & Food Technology

Amman, Jordan

SKILLS Branding SEO

Digital Marketing Graphic Design

Web Development Social Media Management

SEM Email Marketing

E-commerce Affiliate Marketing

Content Strategy Lead Generation

Performance Marketing Campaign Management

Analytical Skills Leadership

Collaboration Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLTV) Customer Lifecycle Marketing Google Analytics Ecommerce Platforms

Innovation

LANGUAGES English (Fluent) Arabic (Expert)

French (Very basic)

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