Sruthi Maddu
Atlanta, GA 213-***-**** ************@*****.*** linkedin.com/in/sruthi-maddu93
PROFESSIONAL TITLE PROFESSIONAL TITLE
PROFESSIONAL SUMMARY
Results-driven Frontend UI/UX Developer with 8 years of experience in designing and developing responsive, user- centric web applications. Expertise in React.js, Angular, and modern frontend technologies to create intuitive and interactive interfaces. Skilled in translating complex requirements into seamless user experiences and collaborating with cross-functional teams to deliver high-quality applications. Adept at optimizing performance, enhancing accessibility, and ensuring design consistency across platforms. Passionate about driving innovation and improving user engagement through effective UI/UX solutions.
AREAS OF EXPERTISE
EDUCATION
Bachelor’s of Electronics and Communications Engineering, St.Mary’s Engineering College, India PROFESSIONAL EXPERIENCE
Senior UI/UX Developer, TechWave Solutions Pvt. Ltd., Hyderabad, India June 2019 – November 2023 Recruited by TechWave Solutions Pvt. Ltd. to design and develop a responsive web application using React.js and modern UI/UX frameworks, enhancing user experience and improving application performance. Collaborated with cross- functional teams to implement interactive interfaces, ensuring seamless functionality and intuitive navigation.
• Designed and developed interactive web applications using React.js, ensuring cross-browser compatibility and responsive designs.
• Created dynamic and reusable UI components, enhancing scalability and maintainability.
• Led UX research and collaborated with stakeholders to develop wireframes, prototypes, and high-fidelity designs.
• Optimized application performance, reducing load time by 30% through code optimization and lazy loading.
• Partnered with backend teams to integrate APIs and enhance functionality.
• Conducted usability testing and incorporated user feedback to refine designs.
• Mentored junior developers and promoted best practices in UI/UX design. UI/UX Developer, InnoSoft Technologies, Bengaluru, India April 2015 – April 2019
H TML5, C S S 3 &
JavaScript
React.js & Angular U I / U X D e s i g n
Principles
Responsive Web Design
Figma, Adobe XD &
Sketch
C omponent-B a s e d
Architecture
C r o s s - B r o w s e r
Compatibility
RESTful APIs
Integration
R e d u x & S t a t e
Management
W i r e f r a m i n g &
Prototyping
Performance
Optimization
Version Control (Git)
Hired by Innosoft Technologies, as a UI/Ux Developer to design and implement modern, user-friendly web interfaces using React.js and Angular. Conducted user research, developed interactive prototypes, and optimized application performance to enhance user satisfaction and operational efficiency across multiple projects.
• Developed and maintained web applications using Angular and Bootstrap, ensuring a responsive and consistent design.
• Collaborated with designers and product managers to translate wireframes and prototypes into high-quality code.
• Conducted A/B testing and gathered user feedback to refine designs and improve UX.
• Implemented best practices for SEO and accessibility, improving the website's performance and visibility.
• Worked closely with QA teams to ensure bug-free and optimized application delivery. PROFESSIONAL EXPERIENCE CONTINUED
E-Commerce Platform Redesign, Course Project may 2014 – september 2014 Designed and developed a responsive and user-centric e-commerce platform using React.js, improving UI performance and user engagement by 35%.
• Utilized React.js and Redux to build dynamic and reusable UI components, enhancing the platform’s scalability and maintainability.
• Conducted user research and usability testing to identify pain points, resulting in a 25% increase in customer satisfaction and conversion rates.
• Integrated RESTful APIs and optimized data fetching, reducing page load time by 20% and improving overall application performance.
Travel Booking Application, CCourse Project July 2014 – December 2014 Developed a feature-rich travel booking application with intuitive UI/UX using Angular and Bootstrap, enhancing the user journey and reducing booking time by 30%.
• Designed interactive prototypes and high-fidelity wireframes in Figma, ensuring seamless navigation and a visually appealing interface.
• Implemented Angular components and routing to enable smooth transitions and enhanced user experience.
• Applied A/B testing techniques to refine UI elements and improve customer satisfaction by 20%. Movie Recommendation System, Course Project January 2015 – March 2015 Designed and developed a movie recommendation system with a responsive UI using React.js, improving personalized recommendations and user engagement.
• Built a dynamic UI with React.js and Material UI, ensuring a responsive and consistent design across multiple devices.
• Integrated RESTful APIs to fetch and display personalized movie recommendations, enhancing user engagement by 25%.
• Conducted performance optimization by reducing API response time and improving application speed by 15%. CAREER HIGHLIGHTS
• Designed and developed responsive web applications using React.js and Angular, improving page load speed by 25% and enhancing user engagement
• Created dynamic and reusable UI components, ensuring code maintainability and scalability, which reduced development time by 20%.
• Conducted A/B testing and usability analysis to refine UI/UX designs, increasing conversion rates and user satisfaction by 30%.
• Optimized front-end performance through lazy loading and API optimization, reducing load time by 15% and improving overall application responsiveness.
• Collaborated with cross-functional teams to implement accessible and SEO-friendly interface, boosting site traffic by 18%.
KEY ACHIEVEMENTS
• Increased user engagement by 25% through enhanced UI design.
• Led a successful redesign of the company’s flagship application, improving user retention by 18%.
• Delivered 10+ successful client projects, meeting deadlines and exceeding client expectations.
• Improved website load times by 20% through optimization and efficient coding. SOFT SKILLS
• Strong Communication & Collaboration.
• Problem Solving & Critical Thinking.
• Attention to Detail.
• Time Management & Prioritization