Business Development Executive – Consultative Sales & Revenue Generation Leader
Proven sales executive and business leader with industry experience in start-ups to a Fortune 500 that includes professional consulting services, manufacturing, fitness, and wellness products (CPG). Recognized throughout my career for my ability to efficiently prospect new clients and implement sales and marketing plans that exceeded quota.
Work Experience
Director of Business Development Tufco Flooring LLC Hebron, KY 2022 -present
Secured the largest single purchase order in company history, exceeding $2.2M
Directly responsible for 40% of 2024 revenue through first-time customers equating to 5.2M in new business
Played a pivotal role in achieving record-breaking revenue and gross margins in 2023–2024
Led the software selection process and successfully implemented Zoho CRM to streamline sales operations
Consistently exceeded revenue and new client acquisition targets
Earned promotion from Business Development Manager to current role within the first 12 months
Designed and implemented training programs to enhance onboarding efficiency for new Sales Engineers
Key contributor in a comprehensive company rebrand, supporting service expansion into production-area plumbing and future growth initiatives
Business Development Superior Hard Surface Solutions Cincinnati, OH 2021-2022
Outside sales consultant for commercial resinous floor coatings
Generated over 1.1 million in new sales year one with no previous industry experience
88% close rate in November 2021 generating$125K in revenue from 34 new customers
Led the entire sales team with an annual close rate average of 68%
Acquired 231 new customers in 2021
Q1- Q3 2022 top producer in revenue and highest closing percentage
Sales & Operations Director Schwartz Laboratories Cincinnati, OH 2008-2020
Founding partner in a startup beverage business opening 150+ licensed fitness locations across the U.S. through print and digital marketing, sales calls, and in person demonstrations netting over $3M in annual sales for 2011
Grew annual revenue YOY by 15% from 2012 to 2015
Increased productivity and revenue 25% by training, leading, and managing the success of 20 outside national sales reps
Built brand strategy and sales goals to launch new revenue streams developing 7 new product lines resulting in a $4M market value
Reduced internal operating costs and product waste 60% deploying Lean and Agile methodologies
Increased revenue 37% by developing SPIFF programs for distributors and their sales teams
Worked with key raw ingredient suppliers to formulate new functional products
Expanded reoccurring revenue 5% YOY by developing Long Term contracts and SLA’s with equipment suppliers
Collaborated and partnered with the Kroger Company to develop a nutrition-based beverage program for their c-store small format grocery concept that also included select Turkey Hill/EG America stores resulting in $3M + market value
Signed on product distribution into over 400 Sheetz c-store locations adding $500K in new annual business
Saved over 80 hours a week in manual labor implementing SaaS based automation tools including but not limited to Salesforce, ShipRush, and Smartsheet adding $50K annually to the bottom line
Selected out of 3,000 competitors to implement a new concept from Amazon for Seller Fulfilled Prime for the Direct-to-Consumer (DTC) market resulting in over 23% savings on internal distribution cost while adding $40K in monthly revenue
Decreased client start-up costs 55% by creating a comprehensive operation manual for onboarding and training new customers virtually
Increased sales and operational efficiency by providing product support and sales training for distributors
Performed software selection review and managed implementations for Word Press, Volusion & Shopify eCommerce sites
Business Development Manager Jefferson Wells International Cincinnati, OH 2001-2008
Spectrum Club award winner in 2003-2006 for achieving over 100% of annual quota in all of Jefferson Wells practice
areas; technology/software, audit, accounting and finance
Developed and grew a new territory from the ground up, establishing over 16 new accounts and $2M in new revenue through prospecting and relationship building in the first 24 months
Achieved Pro Club status in 2006 by exceeding annual assigned quota of $3M by over 40%
Worked with a team of Directors to develop blueprints for target accounts to establish action plans for selling to C-level executives and Senior Level Management resulting in $4.3M revenue
Representative long-term client list includes Toyota, Procter and Gamble, National City/PNC, Ashland Inc, Hill Rom, Duke Energy, GE Aviation, Worthington Industries, and Macy’s
Early Career Experience
Senior Sales Specialist/Opera Inc., Trade Show Fabrication–Hebron KY
Education
Northern Kentucky University Alexandria, KY 1997
Bachelor of Arts Communications, Marketing Minor
Jacor Communications Advertising Sales Internship
Skills Inventory
Hunter
Microsoft Office Suite
Risk Management
Strategic Thinker
SaaS
Proposal Development
Negotiation
Lead Generation
Executive Reports and Presentations
Relationship Building
Salesforce
Customer Service
SWOT Analysis
ERP
Sales Management
Sales Forecasting
CRM
SOX & Audit
SPIN Selling
Web Applications
Problem Solving
Outbound Marketing
Lean Six Sigma
BNI
Square
Point of Sale
Account Management
Solution Selling®
NCR Silver
Networking