Real Estate Digital Marketing

Dennis Garrison

270-***-**** ****************@*****.*** Bowling Green, KY

Professional Summary

Results-driven leader with expertise in real estate growth strategy, retail management, and team development. Skilled in scaling operations, recruiting top talent, coaching agents, and driving revenue growth. Strong background in multi-unit management, business expansion, and financial oversight, with a proven ability to optimize performance through data-driven strategies and leadership development. Professional Experience

Director of Growth

Keller Williams / Vizion Real Estate Platform 2023-Present

● Built and launched a recruiting and coaching platform, leading to the #1 expansion team in the Ohio Valley Region.

● Increased agent productivity and retention through scalable recruiting and training strategies.

● Developed lead generation and digital marketing campaigns, enhancing agent pipeline efficiency.

● Established performance tracking systems and optimized KPIs to improve business outcomes.

● Expanded operations into new markets, overseeing hiring, onboarding, and execution.

● Led training workshops, mastermind sessions, and mentorship programs, resulting in improved agent success rates and higher retention.

● Oversaw business development initiatives, forging partnerships with lenders, title companies, and vendors to support agent success.

● Introduced CRM and automation tools to enhance lead conversion and client management. Junior Agent Coach/Team Leader

Keller Williams / Vizion Real Estate Platform 2019-2023

● Coached and mentored agents on sales, client management, and market strategies, improving conversion rates.

● Designed training programs to enhance prospecting, negotiation, and closing techniques.

● Analyzed KPIs to identify growth opportunities and refine coaching methods.

● Assisted in recruiting and onboarding agents, driving team expansion and engagement.

● Acted as a liaison between agents and brokerage leadership, ensuring strategic alignment.

● Conducted weekly training sessions, one-on-one coaching, and role-playing exercises to improve negotiation and objection-handling skills.

● Assisted agents in creating business plans, setting goals, and developing personalized strategies for client acquisition and retention.

Realtor

Keller Williams / Vizion Real Estate Platform 2018-Present

● Developed data-driven marketing strategies (MLS, SEO, social media) to attract buyers.

● Conducted comparative market analysis to guide pricing and investment decisions.

● Managed end-to-end transactions, ensuring smooth closings and client satisfaction.

● Negotiated contracts and built relationships with lenders, title companies, and inspectors. Regional Director

Best Buy 2017-2018

● Led multi-unit operations across the region, driving revenue growth, operational efficiency, and customer experience excellence.

● Developed and executed regional sales strategies, achieving increases in revenue, profitability, and customer satisfaction.

● Managed and mentored district/store managers, fostering leadership development and high-performance teams.

● Implemented data-driven performance metrics, leveraging KPIs to optimize sales, inventory management, and service quality.

● Orchestrated regional training programs, upskilling teams in customer engagement, product knowledge, and sales techniques.

● Managed P&L oversight, budget allocation, and financial forecasting to maximize profitability and cost efficiency.

● Led market expansion and new store openings, ensuring smooth launches and operational readiness in high-growth areas.

● Drove innovation adoption, implementing new technologies, e-commerce strategies, and omnichannel solutions to enhance customer experience. District Manager

Best Buy 2015-2017

● Led and managed stores within the region, driving sales, profitability, and operational excellence across all locations.

● Coached and mentored store managers and leadership teams, fostering a high-performance culture focused on sales growth and customer engagement.

● Analyzed key performance metrics (KPIs), identifying opportunities for improvement in sales, inventory management, and operational efficiency.

● Oversaw P&L management, budgeting, and cost control initiatives to drive profitability and reduce expenses.

● Implemented talent development programs, improving leadership retention and succession planning across the district.

● Led district-wide training initiatives to enhance employee product knowledge, sales techniques, and customer service skills.

● Partnered with corporate teams to roll out new business initiatives, marketing campaigns, and technology solutions to improve store performance.

● Managed new store openings and remodels, ensuring timely execution, staffing, and operational readiness.

Education

Western Kentucky University

Bachelors degree in Interdisciplinary Studies - Currently Pursuing

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