Sales Manager Director
Resume:
CRISTA COVERT
EXPERIENCE
May ****
Present
SALES DIRECTOR
OrangeTwist Dallas-Fort Worth Metroplex
Aug 2023
May 2024
CLINIC MANAGER
Milan Laser Denton, TX
Jun 2018
Aug 2023
REGIONAL SALES DIRECTOR
CLA Global Dallas, Tx
Mar 2015
Jun 2018
SENIOR SALES MANAGER AND VP OF
PEOPLE
CLA Global Los Angeles, CA
Jan 2014
Mar 2015
SALES MANAGER
CLA Global Las Vegas, NV
EDUCATION
Jan 2008
May 2011
BACHELORS DEGREE
Marymount Manhattan College
Manhattan, NYC
************@*****.***
OBJECTIVE
To apply my leadership, sales, and operational
expertise in a strategic role, driving team performance, and contributing to the overall growth and success of the organization. I am committed to fostering a high- performance culture, implementing innovative
solutions, and delivering measurable results that align with the company's long-term goals and vision.
Exceeding B2B and multi-channel growth targets by
200%
·
· 125% to plan for 2024 upsell targets
Mentorship of the East coast, West coast, and Texas markets resulting in an average increase of 20% in their sales
·
Create and deliver strategic, consultative sales
materials tailored to the center's needs, empowering the team with tools to drive client engagement,
enhance sales performance, and close high-value
opportunities.
·
Supervise and train a diverse team of nurse injectors and estheticians with a strong emphasis on
enhancing sales techniques, delivering exceptional client care, and implementing effective marketing
strategies to drive clinic success.
·
Develop and implement integrated marketing
strategies, including social media campaigns, email marketing, and local partnerships, to elevate brand visibility, increase client acquisition, and drive revenue growth.
·
Cultivate and maintain strong relationships with
vendors and local businesses, ensuring seamless
operations, optimizing service delivery, and fostering mutually beneficial collaborations that support
center goals.
·
· Sold 1.8 million in 10 months
· 122% to upsell goal for 2023
Drove a 95% increase in clinic upsells at month 4 by creating and executing targeted training and
coaching meetings tailored to my nurses and client coordinators.
·
Managed one of the largest sales volume clinics in Texas.
·
Hit qualifications to be a National Sales Trainer in 10 months.
·
Mentored a new Clinic Manager that resulted in a
57% increase in their clinic sales after month 1 of coaching. They reached and maintained top rank
status after continued coaching for the rest of my tenure at Milan.
·
Conducted daily on-site meetings to align the team on goals and track progress to ensure consistent
communication and performance.
·
· Top Performer Award March 2024
· Top Performer Award November 2023
Led high-performing sales teams responsible for
generating $20-25M in annual revenue, consistently surpassing performance targets and driving
sustained business growth across multiple regions.
·
Spearheaded sales training initiatives, utilizing data- driven insights and performance metrics to enhance training programs, boost productivity, and optimize sales team effectiveness on a national scale.
·
Designed and delivered targeted campaign training
curricula, leading campaign calls that resulted in a 35% increase in sales by improving sales
techniques, messaging, and closing strategies.
·
Trained, mentored, and developed over 150 sales
representatives and top performers in key markets, including Dallas, Los Angeles, and San Francisco,
cultivating a culture of excellence, leadership, and high-level sales performance.
·
Built and managed a high-impact HR team,
overseeing an HR Manager and two top-tier
recruiters to optimize national talent acquisition, improve retention, and support ongoing team growth and development.
·
· Presidents Club 2019, 2022, and 2023
· Oversaw a team of 25 sales representatives.
Led the recruitment process by interviewing and
onboarding all new team members.
·
Wrote and implemented the sales and leadership
training curriculum for the west coast division.
·
· Trained and managed 3 full-cycle recruiters
Coached 15 top-performing sales leaders, resulting in an average sales increase of 15% to 200%,
through targeted mentorship and skill development.
·
Achieved #1 nationwide Sales Representative
ranking in May 2018, while simultaneously training and onboarding a new sales team in preparation for relocation to Dallas.
·
· President's Club 2016, 2017
Supervised a team of 15+ sales representatives,
providing coaching, training, and performance
management to drive consistent results.
·
Conducted interviews, hired, and trained new sales representatives.
·
Cold-called 20-30 businesses daily, generating new leads and building a robust sales pipeline for
continued growth.
·
Personally generated $2.4 million in sales,
demonstrating a strong commitment to
performance and client acquisition.
·
Played a key role in closing 700+ net new small to mid-market accounts, significantly expanding the
customer base and revenue stream.
·
Responsible for revising the campaign curriculum
and led to 15% increase in the campaign closing
percentage and the personal office closing
percentage increased by 20%.
·
· #1 Office Nationwide 2015
· Top Gun Award
· Campaign Performance Award 2015
Contact this candidate