Marketing Leadership, Brand Management & Strategy
Resume:
Christopher L. Myers
Collierville, TN 38017
Email: ***********@*****.***
LinkedIn: https://www.linkedin.com/in/christopher-myers-26b5b6
EDUCATION
M.B.A., International Marketing, Thunderbird School of Global Management @ Arizona State University, Phoenix, Arizona.
B.A., Political Science/Business, The George Washington University, Washington, D.C.
SUMMARY PROFILE
Extensive experiences in strategic thinking; new product development/innovation; marketing management, project management, brand strategy, customer communications, launching thousands of customer campaigns; online tools, sales support and analysis for the transportation, wireless, banking/financial institutions; retail; healthcare; membership (non-profit association) and manufacturing industries; generated $250MM in incremental revenue, 50:1 ROI.
CORE COMPETENCIES
19+ years in a Leadership role
25+ years partnering with global agencies; former Director of Account Services
25+ years in brand and co-branding management, marketing, strategy and brand identity
25+ years in marketing communications, strategy and execution
15+ years in new product development, strategy and innovation
Excellent collaboration, verbal, written and influence skills
Strong program management skills; attention to detail; technology-focused; Canva, HubSpot.
ENTREPRENEURIAL EXPERIENCE
Strategic Marketing Consulting Practice August 2017 - present
Manage own firm that supports non-profits, startups and existing small companies with overall strategy, brand management, lead generation, customer communications and revenue growth
Oversee marketing planning and advertising functions including digital/social media.
Major client support includes:
oStreamline Technologies, LLC – a rapidly growing, structured cabling, audio/visual and telephony support company. Provide strategy, social media and consulting support – October 2020 – present.
oAutoZone – Provide project management support for their Retail Acceleration Program. October 2024 – March 2025.
oSBDP – a growing CPA in Jacksonville, FL. Provide renaming/brand support – September - October 2024.
oNovick Cardiac Alliance - a non-profit whose medical team performs life-saving heart surgeries on children. Provide media, marketing communications, digital ads, fundraising ideas, and social media support – June 2022 – September 2023.
oCatalis - a B2B SaaS software company. Provide rebranding; intranet formulation; business development; marketing strategy support – June 2022 – May 2023.
oBRM Institute - a non-profit educational courses group. Provide strategic and tactical support to manage the BRM Institute brand; rebranding, new website; new strategic alliances and marketing agency – April 2021 – August 2021.
oWellaco - an ecommerce manufacturer. Provide support to WeeSprout and LussoGear brands; created new product development process; develop strategy/communications plans; new co-branding and loyalty program opportunities – August 2018 – January 2019.
oOther clients supported in industrial solutions; retail; real estate; wellness programs; arts; photography; government; technology.
PROFESSIONAL EXPERIENCES
Shemar T&D Solutions
Brand Marketing Manager, North America June 2023-June 2024
Provide strategic and tactical brand management support to this Shanghai, China based power utility manufacturer
Note: There was a reorganization and the new CEO eliminated my position – no performance issue.
McDonald’s April 2017-July 2017
Regional Marketing Manager
Provide strategic and tactical support to the new launch of chicken and burger products
Media analysis
Engage owners and operators
Evaluate new promotions and pricing strategies.
Note: I left this position before it was being moved to either Nashville/Chicago, and started my consulting practice.
Pro Tech Talent & Technology August 2016 – Dec 2016
Marketing Contractor
Provided strategic and tactical support for the rebranding/relaunch of the Hilton Garden Inn brand (brand marketing manager was on maternity leave)
Collaborated with owners and operators
Developed digital playbook.
Note: This was a 4-month contract opportunity while the brand manager was on maternity leave.
ABB August 2015 – April 2016
Senior Product Marketing Manager
Managed product development, pricing, promotions, brand research, distribution relationships and sales strategies for $30MM+ legacy product line
Maintained 60% margin.
Note: The oil and gas industry plummeted in Q12016, and my product line was negatively impacted. 25 of us were laid off due to a lack of work in late April 2016 even though I overachieved on my objectives by 130%, earning a nice merit and bonus in March 2016.
FedEx Services 1991-1996; 1998-2015
Managed and created new loyalty programs, customer experience strategies/tactical programs; industry analyses; innovative products and services; marketing research; alliance partners and go to market approaches for the domestic, international, retail, logistics, aerospace, and supply chain sectors.
Marketing Specialist Advisor, Memphis, TN (2010-2015)
Built strategic framework for FedEx OneRate—targeted to consumers
Managed retail and alliance strategies, tactics and execution
Provided customer communications; analysis and sales support
Launched new, innovative products and services
Performed marketing research and analysis
Generated $20MM+ in incremental revenue.
Manager, Global Brand Management, Memphis, TN (2000-2010)
Developed and implemented co-branded communications program/service – the most successful loyalty program in the history of the company;
Built online tools, collateral; improved on-boarding experience
Developed and launched hundreds of account-based marketing plans
Managed numerous global creative agency partnerships for outsourcing creative work, including: scope management, agency resourcing, business planning and operations, digital production,
Extensive global/multinational communications/project experiences
Targeted various industry segments including law firms, high tech, healthcare, aerospace
Managed $5MM advertising and operations budget and 7 direct reports
Generated $230MM in incremental revenue and 50:1 ROI.
Senior Marketing Specialist, Memphis, TN (1998-2000)
Launched FedEx Ground into retail network; other new products
Conducted marketing research and analysis on new segments; new database segmentation
Implemented new go to market strategies for retail alliance.
Manager, Logistics, Electronic Commerce & Catalogue, Memphis, TN (1995-1996)
Built industry-focused strategy targeting aircraft parts, medical device/semiconductor industries
Built new catalogue strategy
Generated $2MM incremental revenue and a 10:1 ROI
Senior Segment Marketing Specialist, Memphis, TN (1991-1995)
Launched new international products and services
Managed customer newsletter; global events and protocol books
Implemented new pricing strategies.
TEACHING
University of Memphis, Memphis, TN 1995 - present
Adjunct Marketing Professor; Distinguished Adjunct Faculty Award (2000)
COMMUNITY INVOLVEMENT 1991 - present
Innovator/Creator, ReAbility Platform—In partnership with Dreamscape Foundation, Naples, FL and ISK Pro, New Delhi, built the first ever, real-time technology to assist the 60 million special needs persons. www.dreamscapereability.org. Launched 7/6/2020; 400+ agencies are on the platform.
WRITING—Author of 13 books including fiction, non-fiction and academic titles – 5 on marketing.
AWARDS
Numerous awards for product innovation; fundraising/leadership; results.
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