Business Development Human Resource

Reno Giammara

**** ******* *****, ******* ****, MI 48324

248-***-**** ****.***@*****.***

SENIOR AUTOMOTIVE CONSULTANT

Results-driven automotive industry leader with extensive experience in consulting, training, and marketing for major automotive retailers and manufacturers. Proven ability to implement performance-based strategies that enhance customer retention, operational efficiency, and profitability. Expertise in dealership operations, service process optimization, and financial performance analysis.

CORE COMPETENCIES

• Dealer Consultation, Training and Coaching

• Service Process Development and Implementation

• Key Performance Indices Measurement

• Customer Experience & Retention Strategies

• Sales & Marketing Campaign Implementation

• Account Management & Business Development

• E-commerce & Digital Marketing

PROFESSIONAL EXPERIENCE

MSX International, Southfield, MI

Fixed Operations Consultant Jan 2013 – Dec 31, 2024

• Led Express Service training, implementation, and certification programs for Kia Motors America, Subaru USA, Ford Motor Company, Hyundai Motors America, and Mercedes-Benz USA.

• Delivered dealership operational assessments and service facility evaluations to enhance service efficiency.

• Implemented the FordPass Rewards customer loyalty marketing program, resulting in improved engagement and retention.

• Provided training on financial statement KPIs, dealership performance optimization, and the best industry practices.

Maritz Performance Inc.

Fleet & Commercial Operations Consultant (Contract) Jan 2013 – Dec 2013

• Developed and delivered dealer commercial truck sales training to enhance dealership sales performance.

• Assisted in the execution of the 2014 General Motors Product Announcement Show.

• Designed and implemented web analytics and CRM tools for sales process optimization.

Universal Technical Institute

Mercedes-Benz USA / UTI Commercial Truck Specialist Sept 2010 – June 2012

• Benchmarked best practices and developed process-mapped IDL curriculum for dealership training.

• Managed train-the-trainer programs and facilitated in-classroom dealership training sessions.

• Designed and authored marketing materials, including the Upfitters Guide and Sprinter SalesPro News Magazine to support product awareness.

CRM LTD, Southfield and Royal Oak, MI

President Jan 2000 – Jan 2010

• Founded and grew a marketing agency to $3M in annual revenue, securing contracts with Volkswagen of America, Ford Motor Company, Harley-Davidson, and Mercedes-Benz USA.

• Led the design, development, and execution of marketing campaigns, CRM strategies, and dealership training programs.

• Developed product launch materials, customer engagement strategies, and dealership performance initiatives.

ADP-Sandy Corporation, Troy, MI

CRM Director 1999 – 2000

• Spearheaded the nationwide launch of the Audience-of-One digital print-on-demand system, generating $3M in sales.

• Developed data reporting strategies and oversaw print design for major automotive and retail clients.

• Built key relationships with McDonald's, Volkswagen, Harley-Davidson, General Motors, and Ford.

Account Director 1993 – 1999

• Managed marketing and service operations projects for Volkswagen & Audi of America.

• Directed the launch of Passat service brochures, technical communications, and PDI process improvements.

• Led the development of Harley-Davidson University Dealer Operations Training and customer engagement programs.

Account Executive 1990 – 1991

• Managed training and marketing communication satellite networks for General Motors and Volkswagen.

• Consulted with McDonald's, Harley-Davidson, and Volkswagen on retail training and customer experience strategies.

EDUCATION

• B.S. in Business Management, Detroit College of Business, Dearborn, MI

• MBA Coursework, Davenport University, Dearborn, MI

KEY ACHIEVEMENTS

• Successfully trained and implemented service process improvements in 100+ dealerships.

• Assisted Harley-Davidson senior management and helped grow annual sales from 30,000 to 200,000 units.

• Assisted and led senior Ford and Harley-Davidson management toward development and launch of the Harley-Davidson F-150 truck.

• Increased customer retention through loyalty program strategies for major OEMs.

• Led marketing initiatives that generated millions in sales revenue for dealership clients.

• Recognized for developing innovative dealership training and performance improvement programs.

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