Business Development Financial Planning

April Herrick

Montevallo, AL *****

*****.*.*******@*****.*** +1-205-***-****

EXECUTIVE PROFILE

Visionary and results-driven corporate leader with 15+ years of progressive experience in operational leadership, strategic planning, and business development. Adept at driving organizational transformation, optimizing financial performance, and cultivating highperforming teams. Proven expertise in overseeing multi-unit operations, managing complex budgets, and fostering stakeholder relationships to enhance business growth and service excellence. Passionate about innovation, operational efficiency, and delivering sustainable value to organizations and clients.

CORE COMPETENCIES

• Executive Leadership & Organizational Strategy

• Business Development & Revenue Growth

• Financial Management & P&L Oversight

• Operational Excellence & Process Optimization

• Client & Stakeholder Relations

• Contract Negotiation & Compliance

• Risk Management & Regulatory Adherence

• Talent Development & Performance Management

• Change Management & Corporate Restructuring

• Data-Driven Decision Making & KPI Analysis

PROFESSIONAL EXPERIENCE

Director of Community Association Management

Associa June 2020 – Present

• Oversaw a team of 15 employees covering a diverse portfolio of 103+ communities, including homeowners associations, high-rise condominiums, business districts, and commercial developments across the state.

• Provided executive leadership in financial planning, budgeting, and resource allocation, ensuring fiscal responsibility and alignment with corporate goals.

• Developed and executed operational strategies to enhance efficiency, streamline processes, and drive business growth.

• Fostered strong relationships with key stakeholders, including boards of directors, property owners, and business leaders, to optimize service delivery and client satisfaction.

• Led talent development initiatives, mentoring staff and cultivating a high-performance culture focused on accountability and continuous improvement. Branch Manager

Walters Management Northport, AL Nov 2019 – June 2020

• Directed branch operations, including recruitment, training, and business development, driving profitability and client acquisition.

• Managed financial services, including loan approvals, credit analysis, and compliance with state and federal lending regulations.

• Implemented marketing and sales strategies that expanded the branch’s market presence and improved customer engagement.

Assistant Branch Manager

Covington Credit Alabaster, AL Aug 2017 – April 2019

• Led financial and operational activities, ensuring compliance with industry regulations and corporate policies.

• Developed and executed customer acquisition strategies, driving increased loan volume and branch revenue.

• Managed cross-functional teams to optimize operational efficiency and service delivery. Property & Office Manager

Kilgore Properties Birmingham, AL 2010 – June 2018

• Managed full-scale property operations, overseeing budgeting, lease negotiations, and facility management.

• Led multi-property financial planning, ensuring cost-effective operations and maximum profitability.

• Supervised staff and vendors, ensuring seamless execution of property maintenance and capital improvement projects.

• Directed strategic purchasing and renovations to enhance property value and marketability.

• Conducted market analysis to determine optimal investment strategies, including decisions on whether to sell or lease properties.

• Led end-to-end project management, ensuring timely completion of property improvement initiatives.

EDUCATION

Bachelor of Business Administration (BBA), Business Management Virginia College Birmingham, AL 2013

Associate Degree, Massage Therapy

Virginia College Birmingham, AL 2010

AWARDS & RECOGNITION

• 5 Star Champion (June 2021) – Recognized for outstanding leadership and customer service excellence

• Industry Publications: Authored 8 industry articles, including 6 publications on the Associa Hub and 2 in Coming Home Magazine

TECHNICAL & BUSINESS EXPERTISE

• Advanced Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)

• CRM & Salesforce Proficiency

• Budgeting, P&L Management & Financial Forecasting

• Risk & Compliance Management

• Business Strategy & Market Expansion

• Contract Negotiations & Vendor Relations

SOFTWARE PROFICIENCY:

• C3: Proficient in using C3 for property management tasks, including accounting, financial reporting, and association management.

• CINC: Experienced in configuring and utilizing CINC Systems for community association management, including customizing systems for client-specific needs.

• TOPS: Skilled in using TOPS for streamlining property management, billing, work orders, and communication within community associations.

• TownSq: Familiar with TownSq for managing community communication, member engagement, and association updates.

• Power BI: Experienced in using Power BI to create data visualizations and reports for insightful decision-making and performance tracking.

• Avid Exchange: Strong proficiency in using Avid Exchange for efficient invoice management and accounts payable automation.

• Strongroom: Experienced in using Strongroom for secure document storage, access control, and compliance management.

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PROFESSIONAL AFFILIATIONS

• Member, Community Association Institute (Since 2020)

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