Marketing-Focused Copywriter

Lana Scibona

New York City, NY • ***********@*****.*** • 973-***-**** • linkedin.com/in/lanascibona PROFESSIONAL EXPERIENCE

CORE HOME New York, NY

Lead Copywriter 2023-Present

● Conceptualize and craft on-brand, conversion-focused copy for over 250 promotions, product drops, and seasonal campaigns, increasing click-through rates by 75% and directly supporting revenue growth.

● Develop compelling romance copy, taglines, and product highlights for DTC websites, packaging, and marketing presentations across a portfolio of 20+ lifestyle brands.

● Execute online and in-store marketing campaigns, including packaging inserts, direct mailers, flyers, and promotional signage to increase sales by 86%.

● Author user manuals and instructional content for kitchen tools, appliances, and lifestyle products, balancing technical accuracy with consumer-friendly language.

● Contribute to product and brand naming efforts, generating market-relevant name concepts rooted in strategic research and voice alignment.

● Translate English copy into French, ensuring tone, nuance, and messaging remained consistent for global audiences.

JOHN SZOKE GALLERY New York, NY

Freelance Writer & Researcher 2023-Present

● Write weekly essays to promote artworks for sale

● Published a collection of essays written and edited by me in 2024 CURE THRIFT New York, NY

Social Media Manager 2019-2023

● Lead a 10-person team, overseeing daily task flow and ensuring smooth in-store and digital operations.

● Created and scheduled engaging social media content across platforms, including daily posts, stories, and product spotlights

● Analyzed Instagram performance metrics to inform content strategy and boost engagement by 110%.

● Directed and executed product styling, merchandising, and interior visual design to enhance brand presentation and customer experience.

● Strengthened brand identity and awareness through consistent voice, aesthetic, and community-building content.

● Implemented and maintained influencer marketing initiatives, coordinating collaborations to expand reach by 65% and drive in-store traffic.

WRITING CREDITS

● Picasso: A Collection of Essays (2024)

● Mixed Mag (May 2021)

● “Broke But Moisturized” Essay Contest Winner (November 2020)

● Let Her Speak (November 2020)

● The Rational Creature (February 2019)

● October Hill Magazine Contest Issue Winner (Fall 2019)

● October Hill Magazine (Fall 2017)

EDUCATION

AMERICAN UNIVERSITY OF PARIS Paris, France

Masters of Fine Arts, Creative Writing 2025-2027

NEW YORK UNIVERSITY New York, NY

Bachelor of Arts, Major in Individualized Study; Minor in Creative Writing 2014-2018

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