Lana Scibona
New York City, NY • ***********@*****.*** • 973-***-**** • linkedin.com/in/lanascibona PROFESSIONAL EXPERIENCE
CORE HOME New York, NY
Lead Copywriter 2023-Present
● Conceptualize and craft on-brand, conversion-focused copy for over 250 promotions, product drops, and seasonal campaigns, increasing click-through rates by 75% and directly supporting revenue growth.
● Develop compelling romance copy, taglines, and product highlights for DTC websites, packaging, and marketing presentations across a portfolio of 20+ lifestyle brands.
● Execute online and in-store marketing campaigns, including packaging inserts, direct mailers, flyers, and promotional signage to increase sales by 86%.
● Author user manuals and instructional content for kitchen tools, appliances, and lifestyle products, balancing technical accuracy with consumer-friendly language.
● Contribute to product and brand naming efforts, generating market-relevant name concepts rooted in strategic research and voice alignment.
● Translate English copy into French, ensuring tone, nuance, and messaging remained consistent for global audiences.
JOHN SZOKE GALLERY New York, NY
Freelance Writer & Researcher 2023-Present
● Write weekly essays to promote artworks for sale
● Published a collection of essays written and edited by me in 2024 CURE THRIFT New York, NY
Social Media Manager 2019-2023
● Lead a 10-person team, overseeing daily task flow and ensuring smooth in-store and digital operations.
● Created and scheduled engaging social media content across platforms, including daily posts, stories, and product spotlights
● Analyzed Instagram performance metrics to inform content strategy and boost engagement by 110%.
● Directed and executed product styling, merchandising, and interior visual design to enhance brand presentation and customer experience.
● Strengthened brand identity and awareness through consistent voice, aesthetic, and community-building content.
● Implemented and maintained influencer marketing initiatives, coordinating collaborations to expand reach by 65% and drive in-store traffic.
WRITING CREDITS
● Picasso: A Collection of Essays (2024)
● Mixed Mag (May 2021)
● “Broke But Moisturized” Essay Contest Winner (November 2020)
● Let Her Speak (November 2020)
● The Rational Creature (February 2019)
● October Hill Magazine Contest Issue Winner (Fall 2019)
● October Hill Magazine (Fall 2017)
EDUCATION
AMERICAN UNIVERSITY OF PARIS Paris, France
Masters of Fine Arts, Creative Writing 2025-2027
NEW YORK UNIVERSITY New York, NY
Bachelor of Arts, Major in Individualized Study; Minor in Creative Writing 2014-2018