Ux Designer User Research

Professional Summary

Innovative and user-focused Senior UI/UX Designer with 9+ years of experience delivering engaging, accessible, and scalable digital experiences across healthcare, finance, retail, and enterprise sectors. Proven ability to lead end-to-end design initiatives—from research and ideation to prototyping and development handoff—while ensuring WCAG compliance and business alignment. Adept at creating and scaling design systems, conducting user research, and optimizing UX through iterative testing and data-driven insights.

•Expertise in Figma, Adobe Creative Suite (XD, Illustrator, Photoshop), Sketch, and Axure

•Strong in wireframing, prototyping, A/B testing, user flows, and journey mapping

•Skilled in front-end tech: HTML5, CSS3, JavaScript, Bootstrap; hands-on with CMS tools like AEM and Sitecore

•Proficient in Agile/Scrum environments with tools like Jira, Confluence, Miro, and FigJam

•Deep understanding of HCP, eCommerce, SaaS, and financial workflows

•Solid command of accessibility (WCAG 2.1), responsive design, and SEO best practices

•Effective communicator with cross-functional teams including product, dev, QA, marketing, and compliance

•Experienced in usability testing, heuristic evaluations, UX audits, and stakeholder workshops

•Known for improving user engagement, reducing friction, and driving conversion through thoughtful UX

•Strong design thinking mindset with a focus on clean, modern interfaces and intuitive interactions

Technical Skills

Design & Prototyping Tools: Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop, Sketch, InVision, UXPin, Axure RP, Zeplin, Adobe After Effects

Wireframing & Visual Design: High-fidelity & low-fidelity wireframes, UI mockups, responsive design, style guides, design systems, pixel-perfect UI specs, mobile-first design

Prototyping & Testing: Interactive prototypes, clickable prototypes, A/B Testing, usability testing, heuristic evaluation, Hotjar, Google Optimize

User Research & UX Strategy: User personas, journey mapping, user flows, stakeholder interviews, card sorting, surveys, contextual inquiry, UX audits, usability metrics

Front-End Technologies: HTML5, CSS3, JavaScript (basic), Bootstrap, Responsive Web Design, browser compatibility testing

CMS & Platforms: Adobe Experience Manager (AEM), Sitecore, WordPress, SharePoint

Design Collaboration & Project Management: Jira, Confluence, Miro, FigJam, Trello, Slack, MS Visio, Notion

Analytics & SEO: Google Analytics, Hotjar, SEO-friendly UI/UX design, optimizing bounce rate and CTR

Accessibility: WCAG 2.0/2.1 Compliance, ADA Standards, ARIA roles, keyboard navigation, color contrast analysis

Methodologies & Frameworks: Agile/Scrum, Design Thinking, Lean UX, Double Diamond Design Process

Version Control & Handoff Tools: Zeplin, Abstract, Figma Inspect, Jira integration, Adobe Cloud Libraries

Graphic Design & Branding: Iconography, vector design, infographics, banners, UI assets, color theory, typography

Work Experience

HCL Software Feb 2019 - Present

Sr. UI/UX Designer / Graphic Designer MasterCard Atlanta, GA

June 2023 – Present

Project Description: Redesigned MasterCard’s digital ecosystem, including its design system and user interface for multiple platforms, ensuring WCAG compliance and consistent user experiences.

Responsibilities:

Conducted comprehensive user research employing mixed methods, including qualitative interviews and quantitative surveys, to refine personas.

Built a scalable design system in Figma, ensuring uniformity across all MasterCard products.

Created interactive prototypes for A/B testing, improving user engagement by 20%.

Designed user journey maps using Miro to identify and resolve pain points.

Collaborated with developers to implement AEM-based CMS solutions, streamlining content delivery processes.

Conducted usability testing and synthesized findings into actionable insights, enhancing UX by 25%.

Partnered with cross-functional teams in Agile/Scrum frameworks to deliver on project timelines.

Led workshops for developers to ensure seamless design-to-development handoff.

Utilized Jira for tracking design-related issues and maintaining sprint progress.

Optimized website performance through targeted SEO strategies, increasing organic traffic by 30%.

Conducted virtual brainstorming sessions in Miro for collaborative problem-solving with remote teams.

Designed iconography and vector graphics in Adobe Illustrator for a consistent visual language.

Developed detailed wireframes and high-fidelity prototypes to support stakeholder presentations.

Integrated WCAG standards to create accessible and inclusive digital interfaces.

Monitored user feedback to iteratively improve UX designs.

Established content strategies that aligned with user personas and business goals.

Reduced design approval timelines by 30% through iterative feedback loops with stakeholders.

Advocated for user-centered design principles across cross-functional teams.

Designed and developed UI assets for new feature rollouts.

Prototyped and validated UI enhancements through iterative usability tests.

Created user flows and sitemaps for new platform features using MS Visio.

Spearheaded the integration of AEM with third-party platforms for seamless user experiences.

Implemented best practices for responsive design, ensuring mobile-first usability.

Prepared reports for stakeholders summarizing user research findings and their business impact.

Managed design reviews and quality assurance processes to uphold UX standards.

UI/UX Designer Sanofi US Raleigh, NC

October 2020 – May 2023

Project: Website Experience Redesign for HCP & Consumer Portals

Project Description: Worked on a strategic digital initiative to redesign and enhance the HCP (Healthcare Professionals) and consumer-facing websites for Sanofi US. The objective was to transform the user experience by identifying pain points, streamlining navigation, and creating intuitive interfaces. The work involved user research, prototyping, stakeholder collaboration, and building scalable design solutions aligned with Sanofi’s digital standards.

Responsibilities:

Conducted stakeholder interviews and user research to identify pain points and understand business goals.

Designed wireframes, user flows, and mockups for both HCP and consumer website experiences.

Developed high-fidelity prototypes using Figma for usability testing and stakeholder validation.

Led UX audits of existing sites to identify friction points, redundancies, and accessibility issues.

Mapped current user journeys and created optimized future-state workflows.

Created sitemaps and improved information architecture to align with user expectations.

Designed for multiple personas including doctors, pharmacists, patients, and caregivers.

Applied human-centered design principles to create intuitive and emotionally resonant designs.

Translated complex pharmaceutical content into simple and digestible UX patterns.

Integrated Sanofi's existing design system into new UI components and proposed updates for scalability.

Collaborated with cross-functional teams including marketing, digital, compliance, and legal.

Facilitated workshops and design thinking sessions using Miro and FigJam.

Participated in weekly sprint reviews and worked in Agile methodology with development teams.

Validated design decisions with qualitative and quantitative research, including surveys and A/B testing.

Used web analytics tools (Google Analytics, Hotjar) to assess usage patterns and inform designs.

Created annotated wireframes for development handoff and QA reference.

Built interactive prototypes to simulate full website experiences for end-user testing.

Enhanced accessibility (WCAG 2.1) and mobile responsiveness across web platforms.

Recommended UX improvements based on research-backed behavioral insights.

Supported development team with pixel-perfect UI specs and responsive design guidelines.

Collaborated with external creative and digital agencies on implementation strategies.

Refined personas based on behavioral and demographic data from research findings.

Documented all UX deliverables and maintained version control using Confluence and Jira.

Gathered feedback during usability testing and iteratively enhanced designs.

Delivered design solutions that reduced bounce rates and improved task completion times across key journeys.

UI/UX Designer Fantasy New York, NY

Feb 2019 – September 2020

Project Description: Designed and delivered engaging user experiences for web and mobile applications, focusing on e-commerce and SaaS platforms.

Designed and delivered user-friendly web and mobile applications for e-commerce and SaaS platforms, focusing on improving user engagement and operational efficiency.

Responsibilities:

Conducted user research and usability testing to gather actionable insights for design iterations.

Created wireframes, high-fidelity mockups, and prototypes using Figma and Sketch.

Collaborated with clients’ in-house design teams for concept ideation and brainstorming sessions.

Developed dynamic interactive prototypes using HTML, CSS, and JavaScript for proof of concept.

Designed user flows, personas, and sitemaps for enhanced user experience.

Utilized Axure and UXPin for creating dynamic wireframes and prototypes.

Conducted A/B testing to optimize website layouts, increasing conversions by 15%.

Participated in Agile ceremonies, contributing to efficient project workflows.

Implemented responsive design techniques to ensure mobile and cross-platform usability.

Led stakeholder presentations to demonstrate the impact of design decisions on user engagement.

Worked closely with developers to ensure the seamless translation of designs into code.

Designed UI assets, including icons, buttons, and banners, using Adobe Creative Suite.

Conducted heuristic evaluations to identify and resolve usability issues.

Collaborated with marketing teams to align design strategies with business objectives.

Integrated accessibility features into designs to meet WCAG 2.1 standards.

Utilized Jira for managing design tasks and tracking progress in sprints.

Partnered with developers to ensure scalability of UI components across platforms.

Developed onboarding flows that improved user retention by 20%.

Enhanced UX for e-commerce checkout processes, reducing drop-off rates by 10%.

Designed reusable components for SaaS products, streamlining development workflows.

Conducted workshops for cross-functional teams to foster collaboration on UX best practices.

Created comprehensive style guides for consistent branding across products.

Developed data-driven design strategies using analytics and user feedback.

Ensured compliance with global design standards and accessibility guidelines.

Managed design projects from ideation to deployment, delivering within tight deadlines.

TCS Feb 16 – Dec 18

Resource Wise Group

UI/UX Designer Ashburn, VA Apr 2017 – Dec 2018

Project Description: Developed user-centered designs for financial applications and food delivery platforms, ensuring alignment with business goals and user needs.

Responsibilities:

Conducted user interviews to gather requirements and inform design decisions.

Created wireframes, prototypes, and mockups for financial and food delivery applications.

Designed user flows and interaction designs for payment systems and e-commerce platforms.

Developed dynamic prototypes using HTML5, CSS3, and Bootstrap.

Created visual design assets, including style guides, typography, and iconography.

Conducted usability testing to validate designs and identify areas for improvement.

Worked with developers to ensure the proper implementation of UI elements.

Led the creation of wireframe repositories for easy reuse and scalability.

Collaborated with product managers to align design objectives with business goals.

Designed user interfaces for mobile and desktop platforms using Sketch and Adobe XD.

Facilitated design reviews and provided actionable feedback to improve UI quality.

Conducted A/B testing for checkout and payment workflows, improving user conversions by 12%.

Worked on accessibility audits to ensure WCAG compliance across applications.

Created personas and journey maps to better understand user behavior.

Led brainstorming sessions to ideate innovative features for platforms.

Documented design processes and decisions to maintain transparency and alignment.

Worked with developers to integrate CMS platforms like AEM and Sitecore.

Designed payment forms and calculators for mortgage and financial applications.

Improved UX for delivery tracking features, increasing customer satisfaction.

Partnered with marketing teams to ensure branding consistency in designs.

Designed user flows and sitemaps for intuitive navigation experiences.

Optimized UI for responsiveness across various devices and platforms.

Participated in Agile meetings to prioritize design tasks effectively.

Managed design tasks using project management tools like Jira and Trello.

Provided UX consultation to stakeholders, influencing key design decisions.

Think Design

UI/UX Designer India Feb 2016 – Mar 2017

Project Description: Designed user interfaces for diverse industries, focusing on responsive web design and improving user workflows.

Responsibilities:

Designed front-end pages using HTML5, CSS3, and JavaScript.

Conducted data-gathering sessions with clients to define project requirements.

Created wireframes, mockups, and prototypes for client websites and applications.

Participated in Agile ceremonies to streamline project workflows.

Implemented cross-browser compatibility for seamless user experiences.

Designed visual assets, including logos, banners, and infographics, using Adobe Creative Suite.

Conducted usability testing to refine designs and improve user satisfaction.

Developed interactive prototypes to demonstrate product concepts to stakeholders.

Ensured responsive design for applications, optimizing for mobile and desktop use.

Conducted competitive analysis to inform design strategies and innovations.

Worked with stakeholders to define personas and user journey maps.

Utilized Bootstrap to develop responsive and user-friendly layouts.

Debugged and troubleshot front-end issues, ensuring optimal performance.

Created style guides to maintain design consistency across platforms.

Designed social media campaigns and email templates to enhance client branding.

Conducted A/B testing for web layouts, improving engagement metrics.

Collaborated with developers to ensure seamless design-to-code transitions.

Implemented accessibility standards to cater to diverse user needs.

Designed intuitive dashboards for enterprise applications, improving usability.

Led brainstorming sessions to generate innovative design solutions.

Managed design tasks using tools like Trello and Slack for effective collaboration.

Provided training to junior designers on design tools and best practices.

Monitored user analytics to refine designs based on behavioral data.

Designed and tested navigation structures for improved user flows.

Documented design methodologies to improve team efficiency and project delivery.

Graphic & Creative Art Designer Creative Bird Studio Vadodara, India

Aug 2014 – Dec 2015

Project Description: Created visually appealing graphics, branding materials, and marketing assets to support client campaigns, maintaining brand integrity and delivering high-quality creative solutions.

Responsibilities:

Developed innovative design concepts and translated them into graphics, including logos, brochures, posters, and digital marketing assets.

Collaborated with clients to understand their vision and translated requirements into impactful visual designs.

Produced high-quality assets using Adobe Creative Suite tools such as Photoshop, Illustrator, and InDesign.

Designed branding materials that aligned with client goals, ensuring consistency and enhancing brand identity.

Maintained brand integrity across all design projects, ensuring adherence to established guidelines.

Created promotional materials, including flyers, banners, and video thumbnails, to enhance marketing campaigns.

Delivered print-ready designs by preparing artwork with precision, ensuring accurate color reproduction and layout.

Worked on multiple projects simultaneously, meeting tight deadlines without compromising quality.

Conducted photo editing, retouching, and compositing to create compelling visual content for marketing and advertising.

Assisted in brainstorming and ideating creative concepts for campaigns, contributing to innovative marketing strategies.

Education

Arena Animation

AAIP VFX

Parul University, Gujarat, India

Bachelor Of Engineering

Computer Science & Engineering

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