Content Marketing Data Center

JONATHAN JAMES CRAMER

1-917-***-**** ********.******@*****.*** linkedin.com/in/jonathan-james-cramer/

www.jonathanjamescramer.com/

Demand Generation Content Marketing Lead Generation Sales Enablement

PROFESSIONAL EXPERIENCE

Content Cohesion Corp, Consultant (January 2024-present)

Clients include:

Overwatch

Marketing Lead (Contract)

•Oversaw content marketing, PR, and campaign development to enhance awareness in the data center industry

•Implemented new processes for the Data Center Revolution Podcast, increasing listenership across multiple platforms by 10%

•Oversaw the planning and marketing for SXSW events and fundraising initiatives

•Managed agency relationships and led Overwatch's website redesign, completing the project in 30 days.

•Built out a new marketing structure to consolidate Overwatch's multiple operating companies (OpCos), streamlining branding and messaging

Dun & Bradstreet

GTM Lead (Contract)

•Supported go-to-market strategy for Master Data Management (MDM) solutions

•Developed marketing initiatives to increase the adoption of data-driven enterprise solutions.

•Created sales playbook for MDM sales team

CloselineRx

Head of Growth Marketing (Fractional)

•Building demand & lead generation programs

•Managing all outbound initiatives (LinkedIn, email, call prospecting)

•Creating sales and marketing collateral

•Supporting demos for pharmaceutical sales reps using avatar-based simulations

Piazza Remote

Head of Marketing and Growth September 2022 - December 2023

•Managed all tactical and strategic aspects of corporate marketing, lead gen, and social media for Piazza's Edtech and recruiting platforms

•Managed all account selection, outreach, and a sales team of 3 reps

•Created sales enablement tools, content, and knowledge base

•Implemented and managed HubSpot Marketing Hub

•Increased sales pipeline by 300%

ActiveWorx Remote

Vice President of Marketing March 2021 - July 2022

•Revamped entire marketing program for ActiveWorx's platform of industry-leading AP automation, vendor onboarding, and B2B payments solutions

•Increased sales pipeline by 200%

•Promoted ActiveWorx's thought leadership initiatives and partnerships related to business process automation, financial automation, and B2B payments across various industries

•Managed all inbound and outbound efforts (brand, events, call prospecting, email marketing, and SEO)

•Implemented and managed HubSpot Marketing Hub

•Managed partnership with IBM and Corpay Global Payments

Storylift Remote

Vice President of Marketing May 2019 - February 2021

•Responsible for all Storylift marketing efforts, focusing on proprietary Attitudinal Targeting technology and incremental demand methodologies.

•Managed product marketing, lead generation, and awareness efforts, including email marketing, content marketing, event marketing, advertising, social media, and branding.

Dun & Bradstreet New York, NY, USA

Marketing Director, Content October 2017 - April 2019

•Leader of global thought leadership and awareness marketing content for Master Data (Data-as-a-Service) and Analytics-related topics such as data governance, machine learning, AI, and natural language processing.

•Led the creation, strategy, and execution of quarterly content marketing roadmaps that consisted of articles, emails, whiteboard animations, podcasts, videos, e-books, whitepapers, infographics, and any related collateral such as events, social, and sales to support go-to-market and current campaigns

•Supported go-to-market (GTM) activities and all related social media campaigns, sales enablement, and demand generation efforts for several services and lines of business (SaaS, PaaS, DaaS)

•Worked cross-functionally with product marketing, sales, sales enablement, branding, and integrated marketing teams to ensure consistent messaging, vocabulary, and strategy

Tangoe New York, NY, USA

Senior Content Marketing Manager September 2014 - August 2017

•Managed creative marketing collateral and campaign development

•Collaborated directly with customers such as Google, T-Mobile, and Verizon. Developed marketing content directly with Google’s Android for Work team to support the company’s effort to promote more Google-powered devices to Fortune 500 clients.

•Owned content roadmap for all quarterly sales and marketing collateral. Managed marketing, advertising, and sales content for global sales and marketing teams.

•Oversaw content management platform aggregating data from Salesforce and Pardot to generate key performance metrics with a direct impact on sales revenue

•Developed content that touched over $5M in revenue for 2016

•Managed long-form studies on numerous Fortune 500 customers

Languages: French (Near-native fluent); English (Native)

EDUCATION

Laval University

Master's, English Literature

August 1997 - January 2000

University of New Hampshire

September 1993 - May 1997

Bachelor's, French

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