Marketing Manager Sales
Resume:
SUMMARY
I am a highly experienced Sales and Marketing Manager with over 30 years’ experience across various industries. I am an excellent written and interpersonal communicator who can effectively build rapport and cultivate partnerships with a diverse array of audiences to ensure a high-level of stakeholder and guest satisfaction. I am an adept problem solver with exceptional organisation and time management skills; able to coordinate concurrent projects while consistently adapting to rapidly shifting priorities in high-volume environments. I am passionate about continually supporting organisational change to improve operational processes, increase revenue and achieve business objectives.
PROFESSIONAL EXPERIENCE
Group Sales Manager Dates: January 2023 - Current
The Star Entertainment Group Location: Sydney/Brisbane/Gold Coast
Executing comprehensive sales strategies to drive revenue growth, increase market share, and expand customer base.
Successfully negotiating and closing high-value contracts, consistently surpassing sales quotas and generating substantial revenue.
Conduct market research and analysis to identify market trends, competitor activities, and customer preferences, adapting sales strategies accordingly.
Regularly evaluating sales performance, tracking key metrics, and preparing detailed reports for senior management, highlighting sales achievements, market insights, and opportunities for improvement.
Coordinating with other hotel departments, including event planners, operations, and reservations, to ensure seamless execution of initiatives and exceptional guest experiences.
Attending industry events, trade shows, and networking functions to promote the group and establish valuable business connections.
Associate Director of Sales Dates: June 2022 – December 2023 Short term Maternity cover
Accor Olympic Park Sydney (Pullman, Novotel & Ibis) Location: Sydney
Thrived in a high-pressure environment as a short-term contract fill-in for maternity leave, driving exceptional sales performance.
Lead a team of sales professionals, providing guidance, training, and mentoring to maximize individual and team performance.
Built and maintained strong relationships with key clients, identifying their needs and providing tailored solutions to enhance customer satisfaction and loyalty.
Proactively identified and pursued new business opportunities, targeting both new and existing clients through effective prospecting and networking.
Collaborated with marketing and product development teams to align sales efforts with marketing campaigns and product launches.
Conducted regular sales performance review by tracking key metrics, and preparing detailed reports, highlighting sales achievements, areas for improvement, and market insights.
Area Director of Sales and Marketing Dates: January 2022 – July 2022 Short term
pre-opening team after Coved.
Stanford Hotels & Resorts Location: Adelaide
Excelled as an EXCOM team member, expertly steering a complex portfolio exceeding $80M.
Head hunted to streamline operations, implement strategic governance, enhance employee engagement, and devise successful business plans. Collaborated with key stakeholders, Board of Directors, and property owners to elevate communication channels and revolutionize pricing strategies for the luxury division.
Streamlined revenue dashboards and financial processes to achieve operational excellence.
Conducted critical analysis of performance metrics and market conditions to drive informed decision-making.
Established partnerships with RM vendors to secure a place on the global approved list.
Established robust data integrity and rate parity processes for optimal performance.
Recruited and mentored fundamental sales and marketing teams, fostering a culture of success.
Played a key role in rolling forecasts and annual budget preparation, leveraging cutting-edge technologies.
Group Director of Sales & Marketing Dates: Jan 2020 – December 2021 – Covid impacted all events.
Navarra Venues Location: Sydney
Utilised a multi-channel sales approach, including on-site sales calls, site visits, events, telephone, and written communication.
Forged successful relationships with internal and external stakeholders, including Venue Management Teams, employees, suppliers, and industry leaders, secure a strong corporate client base through creative and innovative approaches.
Cultivated a vibrant and dynamic event culture, igniting passion among the team and clients alike.
Contributed to the development and management of cutting-edge function software platforms.
Pioneered partnerships with PCOs and Event Managers, expanding opportunities and enhancing growth potential.
Area Director of Sales & Marketing Dates: July 2017 – August 2020 Made redundant due to impact of COVID.
IHG Intercontinental Hotels Group Location: Papua New Guinea
Drove the development and execution of dynamic sales and marketing strategies, consistently surpassing budget expectations.
Planned and executed highly successful advertising and promotion campaigns across diverse channels, including print, online, electronic media, and direct email.
Formulated strategic product positioning, packaging, and pricing strategies, resulting in long-term market dominance.
Achieved impressive profit/loss ratio and market share, exceeding industry standards despite challenging economic conditions.
Kept a vigilant eye on competitor products, sales trends, and marketing activities to stay ahead of the curve.
Oversaw the preparation of comprehensive marketing activity reports, effectively presenting insights and recommendations to executive management.
Directed sales forecasting activities and set ambitious performance goals, driving exceptional team performance.
Led staffing, training, and performance evaluation efforts, nurturing a high-performing sales and marketing team.
Represented IHG at trade association meetings, expertly promoting brands and fostering valuable industry connections.
Exercised financial acumen to analyse and control division expenditures, aligning with budgetary requirements.
Prepared periodic sales reports, delivering comprehensive insights on sales volume and proposed client base expansion.
Executive Manager Customer Affairs Dates: Feb 2013 – June 2017 – Moved across to Hospitality which is my true passion.
Air Niugini – PNG National Airlines Location: Papua New Guinea
Championed the planning, development, and execution of a highly successful B2B loyalty marketing program, leveraging customer needs analysis, competitor research, and market trends to drive impressive results.
Established and nurtured strong relationships with key customers, expanding the customer base and fostering brand loyalty.
Organised captivating customer events and tactical marketing campaigns, creating unforgettable experiences for customers.
Took charge of regular customer communication initiatives, driving awareness and active participation in the loyalty program.
Assumed responsibility for managing Air Niugini's Ancillary sales and customer loyalty portal, employing data analytics to segment customers and enhance customer lifetime value.
Conducted periodic reviews with the sales team, utilising customer development analytics to gain deep insights into market trends and customer needs, ultimately elevating the overall customer experience with Air Niugini.
National Channel Manager for Telstra Dates: 2011 – 2013
V Express Distribution Location Sydney
Excelled in system management, point of sales (POS), CRM, and process optimisation, with a primary focus on the retail sector, forging invaluable partnerships to achieve outstanding results.
Successfully achieved 135% in Data sales YTD for 2011/12 Fin Year
Worked with Telstra Partners to better service their customers by asking key questions and offering the correct UC solution.
Previous Professional Experience
Senior Account Executive
Telstra, Canberra Dates: 2010 – 2011
Commercial Sales Manager
Datec (PNG) Limited Dates: 2008 - 2009
State Sales Manager NSW & ACT
BUDGET Rentals, Sydney Dates: 2005 - 2008
Director Sales & Marketing
IDEA Technology Dates: 1994 - 2005
Business Area Manager
Streets Ice Cream (Unilever) Dates: 1991 - 1994
Sales Executive
Zebon Financial Consulting Dates: 1987 - 1991
Referees Available Upon Request
M
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Group Sales Manager
Michael M. Boyacii
********@*******.***
linkedin.com/in/Michael-boyacii-
SKILLS
8 / 10
QUALIFICATIONS
Bachelor of Business & Economics Sales & Business Management, Communications, Marketing, Computer Science
Macquarie University 1984
Business Administration & Marketing (MBA)
University of South Australia 2000
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