Paid Social Non-Profit
Resume:
Lauren M. Davis
Copywriter
**********@*****.***
laurenmdavis.crevado.
com
EXPERIENCE
The Juilliard School New York, NY
ARTISTIC PROGRAMMING ASSISTANT AUG 2024 - JAN 2025(CONTRACT)
● Wrote, proofread, and edited various emails: letters from the Dean of Drama, departmental announcements, performance information and ticket details to alumni and industry invitees, etc.
● Researched and wrote entries for the alumni news section of the Juilliard Journal
● Proofread all programs for Drama Division performances and showcases Zola New York, NY
SENIOR COPYWRITER/UX WRITER MAY 2023 - JULY 2024
● Wrote all UX copy for the Zola Baby app (launched in 2023)
● Managed a freelance copywriter
● Wrote RON podcast scripts that outperformed benchmarks by 26%
● Lead copy for a OOH activation in the Rockefeller Center subway station
● Launched Zola’s first Reddit ads, beating target CPA by 20%
● Owned all marketing and UX copy as a one-woman team: emails, paid social, ad scripts, OOH campaigns, and landing pages COPYWRITER AUG 2020 - MAY 2023
● Owned all copy for emails, paid social, SMS, and landing pages
● Launched a record-breaking SMS campaign
● Grew our SMS audience by 30% in the first two months
● Owned the voice and style guide for “Melissa,” Zola’s wedding advisor
● Wrote and edited 20+ SEO-optimized articles for Zola’s blog
● Wrote top-performing :30 and :60 ads for streaming services Lord & Taylor New York, NY
COPY EDITOR SEPT 2018 - FEB 2020
● Crafted compelling copy for emails, banner ads, and organic social
● Wrote copy for print catalogs and paid social ads (Meta)
● Lead biweekly meetings to present campaign creative to stakeholders
● Created a new copy style guide from the ground up ADDITIONAL EXPERIENCE
Proofreader- Hudson’s Bay Company, NYC 2018
Proofreader -Sanky Communications, NYC 2017-2018
Copy Editor -Trilogy Education Services, NYC 2016-2017 SKILLS
Technical:
● SEO
● Content strategy
● Style guides
● Stakeholder
management
● Storytelling
● Conversion rate
optimization
● A/B testing
Tools:
● Figma
● Jira
● Adobe Acrobat
● InDesign
● Sailthru
● Unbounce
AWARDS
Outstanding New
Employee Zola, 2020
For “exceptional ability to
learn, adapt, and provide
instant value.”
EDUCATION
New York University
Professional Certificate:
Editing & Publishing
Fordham University
BFA Dance program
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