E-Commerce General Counsel

GENERAL COUNSEL

Accomplished legal and business executive with extensive experience advising technology, e-commerce, and SaaS companies on complex corporate, transactional, regulatory, and strategic initiatives. Support executive leadership teams, product launches, privacy and compliance programs, corporate governance, M&A transactions, and cross-border operations. Negotiate strategic alliances, manage high-value vendor and licensing agreements, mentor legal talent, and support government relations initiatives at state and national level. Integrate business and legal strategies to accelerate growth, mitigate risk, and drive operational excellence across diverse, fast-paced environments.

AREAS OF EXPERTISE

●Product & Privacy Counseling

●Commercial Transactions & Licensing

●Mergers & Acquisitions (M&A)

●Strategic Initiative Planning

●Executive Leadership Advising

●Regulatory & Privacy Risk

●Government Relations & Advocacy

●Vendor & Procurement Contracting

●Cross-Border Transaction

●Strategic Partnerships

●Cross-Functional Collaboration

Talent Development & Mentoring

PROFESSIONAL EXPERIENCE

eBAY, TCG PLAYER, BinderPOS, ROCA ROBOTICS 2018–2025

General Counsel

Advised leadership across finance, HR, product, tech, e-commerce, payments, marketing, operations, and robotics on strategic initiatives and legal risks. Set strategic initiatives focused on international expansion, monetization, digitization, and offshoring, participating in intensive planning off-sites. Trusted advisor to TCGplayer leadership team and board member, providing corporate governance counsel, reviewed state filings, and executed key corporate documents. Mentored and coached junior attorneys and interns, led privacy, regulatory, and litigation monitoring efforts, and collaborated with government relations teams on legislation affecting e-commerce and worker safety. Ensured regulatory compliance, drove business growth, and safeguarded eBay's position as leader in global marketplace.

●Provided product and privacy counseling on consumer law, GDPR compliance, and regulatory risk for new product development and operations.

●Negotiated commercial transactions and advised on corporate governance, regulatory filings, and board-level matters.

●Supported M&A, and cross-border transactions aligned with strategic business development initiatives.

●Delivered ongoing legal counsel to executive leadership teams, meeting three times weekly to advise on initiatives, stock management, and operations.

●Participated in intensive strategic planning off-sites, setting initiatives focused on international expansion and digital transformation.

●Mentored junior attorneys and managed 15+ interns through the Law in Technology Diversity Collaborative; provided cross-functional coaching to disaster recovery leadership and DEI teams.

●Monitored state legislation impacting e-commerce, auction law, worker safety, and platform privacy, partnering with government relations teams.

Key Projects and Initiatives

●Growth and Expansion: Advised on TCGplayer, BinderPOS, Roca Robotics, Live Commerce, Certified Refurbished initiatives, and international market entry.

●Corporate Responsibility: Served on eBay's Diversity, Equity, and Inclusion Committee, Pro Bono programs, and eBay PAC Board.

KERWIN and ASSOCIATES 2018

Consultant Attorney

Advised technology companies on transactional, licensing, and commercial matters, supporting product launches, strategic growth initiatives, and procurement operations. Partnered closely with an e-commerce company to counsel on new product development, automotive sector expansion, and high-impact procurement projects, ensuring alignment with business objectives and risk mitigation strategies.

TeraDeep, INC. 2016–2018

General Counsel VP, Strategic Alliances

Provided corporate, HR, transactional, licensing, and business development support for AI technology company. Negotiated strategic partnerships with hardware vendors and government contractors to expand commercial opportunities through direct sales, OEM models, and partner channels.

●Provided legal counsel across corporate governance, human resources, commercial transactions, and licensing matters to support company operations and growth.

●Developed and negotiated strategic alliances with hardware vendors and government contractors, expanding market reach and strengthening technology offerings.

●Supported the commercialization of AI Appliances through direct sales channels, value-added resellers, and OEM licensing partnerships.

TriNet HR CORPORATION 2011–2015

Director of Shared Services

Led procurement, vendor management, real estate, finance operations, and business integrations for TriNet’s SaaS platform and corporate operations, supporting over $72M in annual vendor spend and real estate footprint of 60 locations. Negotiated software development, inbound software licenses, hardware purchases, IT consulting, professional services, and real estate agreements to support TriNet Passport SaaS product platform. Drafted and implemented purchase compliance policies and procedures, ensuring financial controls and regulatory compliance across procurement activities.

●Oversaw financial review, approval processes, and compliance for $72M in vendor expenditures, reporting directly to CFO, CAO, and executive leadership.

●Led and developed cross-functional team of 10 professionals across procurement, commission operations ($22M annual commissions), real estate, facilities, sales support, and corporate travel.

●Implemented automated approval and workflow systems to streamline purchasing, expense reporting, and corporate card programs.

●Led 4 finance-business operations integrations, including acquisitions of 3 PEOs and web-based expense application.

EDUCATION

Santa Clara University School of Law Juris Doctor

Saint Mary’s College of California Bachelor of Arts, Business Management

Seattle University Bachelor of Arts, Social Sciences

LICENSES & CERTIFICATIONS

State Bar of California, Member

Certified Information Privacy Professional - United States (CIPP/US)

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