Human Resources Social Media
Resume:
Tina M. Torregrossa
San Diego, CA
*********@*******.***
Skills: Strategy, Branding, Promotions, Communications, Program/Project Management, GTM campaigns, Marketing Operations, Partnerships, Social Media, Digital Marketing, CRM, Content creation, Copy writing, Time management, Budget management, Advertising, Event planning/management, B2C, B2B, Problem solver, Human Resources, Blogs, Resilient, Editing, Leadership, Microsoft Office Suite, SAP, Salesforce, HubSpot, SharePoint, Asana, Adobe analytics, WordPress, Google Workspace, Veeva Vault, Clients & Profits, Trainual, Blackbaud
San Diego Foundation, San Diego, California (May 2023 – March 2024) People & Operations, Mitigation (Temporary)
• Key responsibilities included managing internal training, new employee onboarding
• Wrote and developed copy for internal communications
• Assisted with operations including managing of tenants needs
• Managed and created fund agreements for mitigation non-profit funds Amazon Web Services, San Diego, California (June 2022 – January 2023) Marketing Project/Program Manager
• Writing copy, editing and management of multiple blogs across 3 channels
• Internal processes, ticket management, content review for Product marketing including analytics
• Managed editorial review and publishing of written blog content through WordPress
• Created customer reference stories to support the sales/account teams
• Amazon writing culture, Write the Amazon way, SplashThat, External communications training, Blog publishing process, Blog writing in WordPress T2 Consulting, San Diego California (June 2015 – June 2022) Marketing Consultant/Owner
• Illumina – Sr. Communications Specialist, OCM, internal comms (August 2021 – February 2022)
• San Diego Foundation – Donor services and Human Resources (November 2018 – June 2022)
• E4 Health Group – Marketing Consultant, Events, Operations (January 2019 – April 2019)
• Acadia Pharmaceuticals – Manager, Promotional Launch Materials (June 2018 – September 2018)
• UPS – Coordinator/Customer service (December 2015 - January 2016)
• San Diego County Credit Union – Marketing, Advertising/Promos (July 2015 – September 2015) E4 Health Group LLC, San Diego California (May 2019 – April 2020) Director of Operations
• Developed all standard operating procedures
• Implemented and managed project management platform Clients and Profits
• Partnered with client teams on account management
• Event planning/management from strategy to copy/content creation
• Trained employees on time management system
• Partnered with finance on budgets and invoicing
Huntsworth Health, San Diego California (August 2016 – November 2017) Marketing Manager
• Managed promotions including all trade media and digital/email marketing campaigns
• Developed press releases and internal corporate communications and Intranet site
• Created and maintained content for social media
• Partnered with human resources on developing internal growth and leadership programs
• Created and managed quarterly internal enewsletter SupplyPro, San Diego California (February 2016 – August 2016) Marketing Programs Manager
• Developed and managed marketing communications both internal and external
• Tactical marketing support, maintaining website, social media and marketing collateral
• GTM Strategic planning of products and services including new product development
• Developed strategic sales initiatives to drive sales and loyalty via email campaigns
• Managed projects and cross functional team on products from concept to launch
• Managed the marketing communications department and 4-5 direct reports Bayer Healthcare, Consumer Care Whippany, New Jersey (June 2005 – May 2015) Assistant Manager, Consumer Promotions
Brand team partner on Aleve, Coppertone, Dr. Scholl's and new product development (NPD)
• Managed the implementation of Consumer Promotion plans ($25M)
• Developed digital programs for assigned brands and categories
• Arthritis Foundation partnership and 360 activation plan ($2M)
• Managed promotional plan for the launch of Aleve PM ($10M)
• Champion of cross functional team collaboration including financial reporting, product launch, and media, email campaigns, A/B testing and websites
Senior Specialist, Consumer Promotions
Brand team partner on Aleve, Aleve PM, Aleve-D and new product development (NPD)
• Managed the implementation of Consumer Promotion plans ($15M)
• Arthritis Foundation partnership initiatives and 360 activation platform ($1M)
• Assisted with digital programs and advertising for global brands and categories, email campaigns
• Management of financial reporting, analysis and budgets, including clearing house and vendor management
Specialist, Consumer Promotions
Brand team partner on Alka-Seltzer, Alka-Seltzer Plus, Midol, Neo-Synephrine, Bactine and Vanquish brands
• Strategy and implementation of Consumer Promotion plans ($8M)
• Co-management of Major League Baseball partnership
• Generated promotional objectives and hands on program execution
• Championed and Trained finance clerk on SAP, invoices and barcode creation Coordinator, Consumer Promotions
Brand team partner on Bayer Aspirin, Vanquish and Midol brands
• Assisted promotional team on all aspects of the business
• Assisted with Major League baseball sponsorship
• Created/implemented promotional barcodes and financials with national clearing house
• Championed SAP management on programs and implementation Senior Administrative Assistant
Led annual Marketing offsite/retreat and philanthropy efforts including Aleve Arthritis Walk
Mentored with Consumer Promotions department for 12 months
Championed Project Aruba designed specifically for Marketing Administrative Assistants to create growth opportunity for professional development
Education
Berkley College, Woodland Park, New Jersey - Bachelor Degree, Business Administration
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