Sales Leader Consultant
Resume:
Sheryl Cannon
Port Saint Lucie, FL
******.*******@*****.***
Overview
Top performing individual contributor, sales leader, and coach. Able to inspire staff and clients to
achieve common goals. Decisive problem solver able to executive innovative solutions and
process improvements to meet and exceed defined goals. Able to quickly build rapport with a
diverse group of customers in person, on the phone, and via electronic communication.
Experience
Hometown News Media Group - Fort Pierce, FL October 2024 – Present
Multimedia Sales Consultant –A sales professional with a proven track record of helping local
businesses succeed through multimedia advertising strategies. Adept at bridging the gap between
traditional newspaper advertising and the evolving digital landscape. Expert in conducting needs
analyses, increasing client ROI, and connecting businesses with local consumers through both
print and digital campaigns. Known for creative problem-solving, insightful marketing
recommendations, and long-term client relationship building.
• Conduct in-depth needs analyses to understand business goals and identify growth
opportunities, providing strategic media planning tailored to client objectives.
• Guide clients through the process of digital transformation, integrating online tools such as
social media, SEM Strategies to improve ranking on Google Bing and Yahoo, Google display
ads, and SEO strategies to expand their reach.
• Present cost-effective promotions that attract deal-seeking local shoppers, driving
increased foot traffic and online engagement.
• Collaborate with in-house creative teams to assist businesses with website design and
ongoing maintenance, ensuring branding consistency and user- friendly experiences.
• Track campaign performance and recommend click-through rate
(CTR) improvements
using data insights and analytics tools.
• Champion new business development by prospecting and onboarding new accounts, while
maintaining a loyal base of repeat clients.
Fortis – Vero Beach, FL April 2024 - September 2024 Sales Representative - A results-driven sales professional with a proven track record of helping
small to mid-sized businesses save thousands annually on credit card processing. Skilled in
payment solutions, consultative B2B sales, cost-savings analysis, and relationship building.
Passionate about delivering real value to business owners by simplifying merchant services and
offering transparent, cost-effective solutions.
• Consult with business owners across various industries to assess their current
payment processing costs and identify opportunities to reduce fees.
• Saved clients an average of $5,000–$25,000 per year through tailored merchant
solutions.
• Conducted side-by-side comparisons of competitors’ statements to demonstrate
savings and ROI.
• Built strong B2B relationships through honest, value-first consultations and
superior service.
• Successfully closed 60+ new merchant accounts in under 18 months.
• Ranked in the top 10% of national sales reps for client retention and new business
growth.
Legacy Research Group – Delray Beach, FL January 2021 – April 2024
VIP Tele Sales Representative – Led a team of 16 sales members for a subscription-based
publication featuring crypto, forex, and options trading services, driving growth through strategic
leadership and market adaptability. Despite a turbulent climate with the stock market, motivated
the team to outperform competitors and exceed sales goals across multiple trading verticals.
• Accurately and effectively process orders for clientele interested in various forms of
investment strategies of turbulent market
• Contributing directly to the achievements of the sales team’s daily goals
• Recognizing opportunities to cross sell other products
• Providing support to the other teammates with product knowledge, system procedures,
policies and compliance
• Knowledge of banking policies and procedures to remain in compliance with internet sales
• Developed and implemented dynamic sales strategies tailored to a wide range of trading
styles and investor profiles, increasing subscriber retention and acquisition.
• Motivated and mentored team members during a recessionary market, focusing on
resilience, adaptability, and results-driven performance.
• Surpassed industry benchmarks by achieving consistent revenue growth and subscriber
expansion despite macroeconomic downturns.
• Collaborated closely with marketing and product teams to refine value propositions and
improve sales funnel conversion rates.
• Outperformed top competitors by leveraging data analytics, team coaching, and aggressive
pipeline management.
NEW AGE MEDIA - Boca Raton, FL May 2019 – January 2021 Vice President, Business Development. Lead inside sales manager for online professional advertising.
Prospect and qualify clients on the phone, deliver presentations and arrange financing for internet
marketing, search engine optimization, web development, white label SaaS, and other digital services.
• Establish and maintain consultative client relationships to deliver consistent repeat sales,
minimize turnover, and maximize partner profitability.
• Utilize Tele sales technologies to demonstrate products and services to national clients.
• Develop and refine sales scripts; monitor efficacy of test closes and deliver feedback to the team.
• Maintain and track high volume of inbound and outbound phone calls and emails.
• Respond to all client enquiries in a timely fashion.
• Consistently deliver results above expectations, an average of 10 new accounts opened per
month with an average ticket over $4000. Consistently deliver ‘one- call’ sales with a discerning
client base.
BIVION & ASSOCIATES / NEXTGEN CONSULTANTS - FL / KY June 2018 - May 2019
Team Leader, Field Sales. Managed and recruited team for consumer engagement and sales of
technology products and services with national retail partners. Opened Kentucky field operations.
• Coached and led a team to interface and sell directly to customers in a fast-paced retail
environment.
• Exceeded market expectations and opened new markets and channels for partners.
• Consistent top talent recruiter (most personal recruits). 1ST LINE GLOBAL - West Palm Beach, FL June 2016 - June 2018 Corporate Trainer. Advised and implemented training programs for national clients in direct marketing
and advertising industries. Managed customer engagement events and partner recruiting.
• Trained associates for sales in direct marketing and advertising services.
• Led recruiting and staff development initiatives including sales and data entry skill sets, life
and career coaching, and customer service mastery.
• Spearheaded territory-specific marketing efforts, driving consistent traffic and closing high-
volume sales at on-site events and pop-ups.
• Maintained an average closing rate of 35%+ in high-traffic environments, far exceeding
company benchmarks.
• Awarded Salesperson of the Year 2 years consecutively for top revenue generation and
customer satisfaction.
Education
COOPER CITY HIGH SCHOOL - Cooper City, Florida Class of 1995 PRIMERICA FINANCIAL SERVICES – West Palm Beach, Florida 2020 Life Licensed
Contact this candidate