Marketing Manager F B

BRANDI PICKETT

Long Beach CA C:562-***-**** *************@*****.***

PROFESSIONAL SUMMARY

Seasoned Events Marketing Manager with over 15 years experience in developing strategies for corporate events, trade shows, experiential events and presidents clubs from inception to KPI. Results driven leader; managing complex projects, budgets, customer acquisition, contract negotiation, creative production, and partner relations. CORE COMPETENCIES

● In depth understanding of marketing methodologies to include large scale event executive, GTM strategies/execution, pipeline/campaign development, lead lifecycle to win/close champion

● Solid tactical contract negotiator; hotel, vendor management and convention services

● A natural team player who possesses initiative, ability to win stakeholder buy-in, keen foresight. Managed team of 4 including cultivating intern talents

● Expertly operates MS Office, CVENT, Asana, MS/Adobe Suite, SalesForce, Hubspot, Marketo, MAC/PC proficient

EXPERIENCE

2/2024 - 1/2025 Henry Schein Medical Devices Melville, NY North America Events Planner - Consultant

● Planned National Sales Meetings, Incentive events to include; logistics, agendas, housing and F&B

● Designed themed conferences for 2,000 Medical & Dental professionals

● Managed multiple $1M F&B plans to include decor, entertainment and staffing support 2/2022 - 6/2023 Merit SaaS for Government Agencies Sunnyvale, CA Sr. Events Manager

● Planned and managed over 30 trade & corporate/incentive events, virtual workshops to include; logistics, schedules, staffing, speaker lineup, housing and F&B

● Led cross-functional team in state-wide event deployments. Designed key experiential customer events; led deployments during Hurricane Ian

● Executed digital campaigns promoting events, lead dissemination and delivered post event evaluations

● Event ROI attributed to $20M in closed NBO

2/2021 – 12/2021 RobertHalf Tech Contractor Agency Irvine, CA Field Marketing Manager for AppZen & Cloudian

● Managed the planning, production, and execution of all West Coast events

● Led simultaneous creative field programs for regional sales representatives, both online and experiential, generating opportunity pipeline, advancement of prospect through the funnel, and channel partner marketing

2/2020 – 12/2020 Ambry Genetics Biotech Aliso Viejo, CA Commercial Events Planner

● Managed all events for the North American Commercial Operations

● Led event strategies w/ Executive teams for physicians and bio scientists

● Transitioned annual Sales conference via virtual experience (pandemic) bringing over 500 employees through a 4-day comprehensive and interactive experience

● Supported Executive leadership with incentive programs 8/2013 – 9/2019 Spireon, Inc. SaaS for Auto Tech Irvine, CA Sr. Marketing Manager, Events & Sponsorships

● Managed event campaigns for 40+ trade & corporate events to include user conferences and customer advisory boards; logistics

● Created detailed plans for all events, including objectives, timelines, venues, vendors, sponsorships, staffing, and budgets

● Collaborated with marketing/demand gen, sales and executive teammates to promote events and maximize results in in areas of: lead generation, branding, thought leadership, customer engagement, and business development

● Accountable for $4M in corporate spend annually

● Analyze and report on the success of each event based on objectives achieved and key takeaways

● Event ROI attributed to $100M in NBOs across all brands during tenure 2/2011 – 6/2013 Obey Giant Art Inc. Art Agency Los Angeles Account Manager & Project Manager to Shepard Fairey – Principal

● Managed aggressive project scope, administration and calendar for CCO and Executive Management to include creative research, client management, scheduling, and coordination of commercial projects (i.e. album packaging) key events/exhibitions

● Manage all account services for Studio Number One; from inception to completion with financial accountability and creative process development

● Manages licensed art prepares legal releases for usage, social media outreach and corporate business affairs/donations

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