Social Media Community Manager
Resume:
EDUCATION
WORK EXPERIENCE
SUMMARY
Indiana University, Media School - Bloomington, IN
Bachelor of Arts
Major: Media Advertising
Indiana University - Bloomington, IN
Social Media Outreach Coordinator
Analyzed social media metrics and prepared regular reports to assess the performance of content and campaigns, making data-driven recommendations for improvement. Involved in the creation, curation, and scheduling of engaging content for The Indiana Memorial Union's official social media accounts, including Twitter, Facebook, and Instagram. TikTok – Remote Feb 2023 - Present
Content Creator
Achieved impressive analytics results, with over 1.6 million posts viewed from May 9 to July 7, showcasing effective content strategy and audience appeal.
Integrated user-generated content (UGC) creation with compelling voice overs and video editing using CapCut and in-app tools, enhancing viewer engagement and retention. Implemented effective SEO strategies, conducted comprehensive keyword research, and analyzed trending hashtags to maximize content visibility and reach on the platform. Lovesteady – Austin, TX
Social Media & Influencer Coordinator
Supported brand growth at Lovesteady, a company with 138K+ followers, by managing influencer outreach and social media content tailored to target audiences.
Created TikTok and Instagram posts, executed targeted influencer email campaigns, and coordinated product packaging and shipping to meet strict promotional deadlines.
Outgoing Media Advertising graduate with a passion for creative strategy, social media, and digital storytelling. Experienced in content creation, influencer marketing, and campaign management across TikTok and Instagram. A hardworking, detail-oriented team player driven by creativity and communication. Also a visual artist and trained vocalist, bringing a competitive edge and strong personal discipline to every project.
ALANNA HERREY
101 West Shore Drive, Marblehead, MA 01945
************@*****.***
https://www.linkedin.com/in/alannaherrey/
August 2024 - February 2025
May 2023 - August 2023
The Black Sheep - Bloomington, IN
Social Media Outreach Coordinator
• Communicated with followers interested in various brands to deliver information and answer questions.
• Instagram impressions totaled 38.8K over 4 months on posts directly affiliated with brand advertisement. May 2024
Season Magazine - Bloomington, IN
Videographer/Podcast Host
• Collaborated with the editorial team to develop engaging episode concepts, ensuring alignment with the magazine's brand and audience interests.
• Produced over 50 hours of original content by working collaboratively with producers, designers, and art specialists to facilitate multi- media production.
October 2021 - May 2024
Graphic Design - Adobe Photoshop - CapCut - Creative - Communicative - Time Management - Video Editing - SEO ACTIVITIES
SKILLS/INTERESTS
February 2022 - May 2022
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