Brand Strategy & Marketing Communications

John Ekow Addaquay

P. O. Box CT ****, Cantonments.

Cell: +233 (0-542******

Ghanaian

****.********@*****.***

LinkedIn: linkedin.com/in/ekowaddaquay

CAREER SUMMARY

Results-driven Marketing & Brand Strategy Professional with 6+ years’ experience leading brand positioning, marketing communications, and multi-channel campaigns across technology, consulting services, and consumer goods sectors. Proven ability to craft compelling brand narratives, develop go-to-market strategies, and execute integrated marketing initiatives that drive audience engagement and business growth. Skilled in translating market insights into brand strategy, content plans, and storytelling frameworks that resonate with diverse audiences. Currently building The Supreme Marketer, a thought leadership newsletter spotlighting trends and insights for African marketers. Passionate about leveraging strategic storytelling, brand positioning, and marketing communications to elevate brands and connect meaningfully with audiences in dynamic business environments. EDUCATION

IE Business School, Madrid, Spain

Certificate: Brand and Product Management

Date of Certification: May 2020

IE Business School, Madrid, Spain

Certificate: Market Research & Consumer Behavior

Date of Certification: August 2019

Yale University, New Haven, Connecticut

Certificate: Introduction to Psychology

Date of Certification: July 2019

University of Illinois, Urbana-Champaign

Certificate: Marketing in a Digital World

Date of Certification: May 2019

University of Pennsylvania, Philadelphia, USA

Certificate: Fundamentals of Quantitative Modelling Date of Certification: April 2019

Northwestern University, Illinois, USA

Certificate: Sales Pitch & Closing

Date of Certification: April 2019

West Virginia University, West Virginia, USA

Certificate: Account Management & Sales Force Design on Coursera Date of Certification: March 2019

Webster University, East Legon, Greater Accra

Degree: Masters Business Administration

Date of graduation: May 2018

Ashesi University College, Berekuso, Eastern Region Degree: BSc. Business Administration

Date of graduation: May 2015

Faith Montessori School, Gbawe, Greater Accra

O Level and A Level: September 2006-July 2011

Ghana International School, Cantonments, Accra

Sept 1997 to May 2006

WORK EXPERIENCE

NALO Solutions Ltd- Dansoman, Accra Aug 2022 – Present Senior Marketing Executive (Brand Strategy and Marketing Communications)

● Played a critical role in the development of marketing copy of brochures, flyers and marketing assets

● Managed the growth and performance of social media channels; LinkedIn, Facebook, Instagram and Twitter

● Worked cross functionally with Sales, Design, Programming departments to develop and drive growth projects

● Organized and promoted live webinars and live sessions

● Produced and managed a portfolio of thought leadership content, including blog posts, email newsletters, and promotional campaigns, contributing to a 25% increase in website engagement.

● Tracked and reported on ROI from marketing campaigns to continuously improve performance and enable optimal results in subsequent campaigns

● Experience handling PR related events, was chosen to represent the company during radio interview promoting This Is Ghana on Citi FM

● Posted and monitored performance of content on social media to ensure that KPIs were achieved and channel growth targets were met

● Recommended and developed tactics and strategies for growing our social media follower base using promotions, contests, polls, surveys, ads and referral programs.

● Conducted market research and analysed data to identify and define target audiences in order to improve our brand positioning relative to our competitors

● Tracked, Managed and reported on the performance of paid media campaigns; Linkedin, Google, Instagram, Facebook and Youtube

● Involved in an instrumental capacity in the development of the marketing plan and strategy for the year

● Responsible for the writing of marketing content and supervised graphic designers on creative direction of marketing materials

● Writing over 50 articles for our blog on content related to digital marketing, business, technology.

● Developed and managed brand positioning strategies for multiple product lines, refining value propositions and messaging to resonate with distinct audience segments.

● Led the creation of marketing communications materials, including product brochures, sales kits, social media content calendars, and corporate presentations, ensuring message consistency and brand alignment.

● Directed brand storytelling initiatives through customer testimonial campaigns, brand awareness videos, and creative social media content, driving audience affinity and recall.

● Conducted market research and competitor brand audits to identify positioning gaps and inform campaign messaging and product narratives.

● Oversaw the creation of content calendars and communications plans, ensuring timely, consistent, and brand-aligned messaging across multiple touchpoints.

Robert Bosch Ghana Ltd- Airport, Accra Aug 2019 – Aug 2022 Marketing Officer (Trade Marketing and Digital Marketing)

● Assisted in the Planning, coordination, communication and execution of marketing projects with External service providers

● Supported in the preparation of yearly communication and marketing plan

● Was competent enough to be chosen to play an acting role as Marketing Manager for 8 months when my boss went on maternity leave.

● Supported Expansion of Bosch Loyalty program towards retailers and workshops

● Coordinated the development of an app and was responsible for content marketing strategy and project management

● Involved in the development of successful marketing campaigns (Billboard, Radio, Social Media, Email etc)

● Assisted in the creation and the management of marketing budget

● Played an active role in building brand awareness of our products through marketing projects and campaigns

● Involvement in the designing and execution of marketing plans

● Managed vendor relationships with creative agencies and media partners, ensuring the timely delivery of brand assets and campaign materials.

● Aided in the logistics process of moving promotional items across different countries to international customers

● Supported in event planning, coordination and execution of initiative launches (WAVA launch) and workshop hosting (Diesel Day at Best Western Premier Hotel)

● Worked closely with the digital project manager in the updating of backlog database of our various products we sell online

● Hosted meetings between sales and marketing teams

● Liaising with other in-house departments in order to execute projects, which include Sales, Purchasing and Finance.

● Came up with a brand logo and name for a new project which was voted and judged the best among our internal network of 200 plus personnel who engaged in voting

● Responsible for the copywriting and content development of the monthly email newsletter that I distributed to our customers

● Assisted in the training, uploading, keyword optimization, copywriting of products sold by our customers on Jumia

● Assisted in the management of Google Analytics account for Bosch Ghana website Strategic & Agile- Platinum Towers, Accra Nov 2018 – Aug 2019 Business Development Lead

● Crafted various strategies to propel the business forward including a comprehensive Business Development Strategy

● Maximized efficiency of workflow by implementing a sales lead tracker, LinkedIn Communication strategy and sales call report

● Performed at least 50 cold calls a week with the ability to secure at least 10 appointments

● Offering strategic input on how to improve user experience and traffic to our website as well generate greater warm leads and proposed inbound marketing strategies.

● Played a key role in designing flyers to spearhead campaign to bolster our talent database for recruitment

● Developed a comprehensive and effective cold calling script to assist my cold calling efforts

● Prospected, presented, and closed C-level Executives.

● Developed and effectively communicated cost/benefit analyses for proposed HR solutions.

● Tracked targeted opportunities and maintained a sales pipeline.

● Conducted sales presentations to prospective clients to demonstrate the value of HR solutions.

● Proactively identified, contacted, and proposed marketing opportunities to prospective business partners. SEM Capital- Ring road, Accra June 2018 – Sept 2018 Junior Researcher Temp

● Performed analysis of trends of GOG Bonds and Treasury Notes on a weekly basis

● Delivered economic reports by synthesizing economic news that have implications on both fixed income and equity markets

● Analyzed trends of various commodity prices

● Analyzed over 15 different macro and microeconomic indicators over 10 year period to produce a report drawing conclusions on gathered data and provide an opinion on the economic outlook of the country

● Was involved in HR consulting role of analyzing the composition of staff members of one division of the Ministry of Finance to determine a good strategy of future employment of members on the basis of educational background, skills and work experience AKUS Consult- Kokomlemle, Accra April 2017 – Aug 2017 Auditor Intern

● Produced working papers on various GIHOC Expenses

● Ensured that the various GIHOC expenses agreed with the trial balance

● Computed bank charges for MasterCard and USAID during YALI Ghana audit for 2015 and 2016

● Assisted in the review of accounts of YALI (GIMPA) as well as GIHOC Distilleries

● Proofread the content of a special financial review of a project in Nigeria

● Reviewed and produced a report on MasterCard agreement with GIMPA for YALI

● Assisted in the updating of the company website to help sell the brand with relevant news

● Provided solutions and ways through which company website may be improved to attract more business and clients

● Developed a comprehensive and segmented series of expenses incurred by YALI using relevant bank statements and documentation for 2015 and 2016 financial year

● Shadowed Professional Auditor

Chapel Hill Denham- Labone, Accra Aug 2015 – Sept 2016 Finance Officer/Operations

● Assisted in the production of a revised business plan to take the company forward

● Produced timely and accurate report of morning news from an economic and objective standpoint

● Prepared daily market reports analyzing changes in performance of various companies trading on the stock market

● Responsible for developing minutes report for meetings of both major and minor projects

● Took initiative to develop a social media marketing proposal to elevate the company brand

● Produced and updated the database for the company’s clients.

● Business administrative role; writing memos, filing, letter writing and office correspondence with other companies

● Made cold calls to sell stocks of public listed companies

● Coordinated with brokers from other brokerage firms to identify “hottest” stocks to buy with great returns potential for the future

● Responsible for the procurement of office supplies, water, refuse collection and other activities

● Managed petty cash float

● Liaised with external auditors in reconciling of accounts PROJECTS/RESEARCH

Founded The Supreme Marketer Newsletter February 2025 - Present

● Launched a LinkedIn-based marketing newsletter, growing to 208+ subscribers in the first month.

● Developed and executed a content strategy focused on brand strategy and positioning.

● Implemented a LinkedIn distribution strategy to drive organic audience growth.

● Building a monetization roadmap to generate $5,000+ monthly revenue.

● Establishing The Supreme Marketer as a thought leadership platform for African marketers. Creation of Marketing Plan (Turbo Energy Drink)March 2017 - May 2017

● Conducted a marketing plan for an exciting, innovative idea of a healthy energy drink

● Performed comprehensive SWOT and PESTLE Analysis

● Designed elaborate marketing competitive strategy and Implementation strategy

● Evaluated financial performance of the new product (sales and expense forecast) Development and Writing of Thesis September 2014 - April 2015

● Investigated the potential contribution of High Speed Rail to Ghana’s economic development

● Designed questionnaires for collecting data

● Performed NPV and Cost Benefit Analysis

● Performed and defended Thesis via PowerPoint

● Conducted interviews with relevant staff of Ghana Railway authorities and General Electric Developed a new product (V-Chairs)January 2014 - April 2014

● Developed a multipurpose product with a team that can be converted from a chair to table

● Designed questionnaires for collecting data

● Performed a sales forecast for the product using excel

● Produced a marketing plan for the product

● Performed a presentation of the exciting idea via PowerPoint CO-CURRICULAR ACTIVITIES

Ashesi University College, School Team October 2011 - May 2015

● Played in a Ashesi Football team

Ashesi University College, Scrabble Club September 2011 - December 2013

● Member of the Ashesi Scrabble Club

SKILLS

Digital Marketing Lead Generation Growth Marketing Brand Strategy Copywriting Google Ads Facebook Ads SEO Social Media Marketing Google Analytics Content Marketing Email Marketing Project Management Negotiation Event Marketing WordPress Data Analysis Cold Calling Market Research Proposal Writing PR Writing Certifications

● Inbound Certified- Hubspot Academy

● Google Analytics Certified

● Sales Management – Hubspot Academy

● Digital Advertising – Hubspot Academy

● Social Media Marketing – Hubspot Academy

● Digital Marketing – Hubspot Academy

● Content Marketing- Hubspot Academy

● Introduction to Graphic Design- Udemy

● The complete Python Bootcamp from Zero to Hero - Udemy

● The complete Digital Marketing course, 12 courses in 1 - Udemy REFERENCES

Available upon request

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