Zhixin Liu
Mobile +1-949-***-**** *************@*****.***
https://www.linkedin.com/in/zhixin-liu-787aa61b3/
Current on F-1 Visa. Need sponsorship
EDUCATION
CALIFORNIA INSTITUTE OF ADVANCED MANAGEMENT, Alhambra, CA Aug 2024 – Current Master of Business Administration and Management GPA: 4.0/4.0 WASHINGTON UNIVERSITY OLIN BUSINESS SCHOOL, St. Louis, MO Sept 2020 – Dec 2021 Master of Science in Business Analysis – Customer Analytics GPA: 3.85/4.0 UNIVERSITY OF CALIFORNIA, SANTA BARBARA, Santa Barbara, CA Sept 2018 – Jun 2020 Bachelor of Science in Mathematical Sciences GPA: 3.42/4.0 Course Highlights: Linear Algebra, Numerical Analysis, Real Analysis, Ordinary Differential Equations, Stochastic Processes UNIVERSITY OF CALIFORNIA, SANTA CRUZ, Santa Cruz, CA Sept 2016 – Jun 2018 Major: Mathematics
Notable Achievements: UC Santa Cruz Undergraduate Dean’s Scholarship Award (Fall 2016 – Spring 2018) EXPERIENCE
LENZ Technology LLC, Irvine, California
Project Manager Nov 2023 – April 2024
• Oversaw Amazon Seller Central account operations, including customer support, listing/A+ content management, and inventory tracking.
• Conducted weekly performance analysis of advertising campaigns from Perpetual for individual products, making strategic adjustments to optimize ad settings as needed, improving marketing materials using Canva.
• Facilitated communication with Chinese factories and transportation companies to coordinate shipments and ensure timely delivery.
• Managed order processing on Shopify and addressed customer inquiries promptly using ReAmaze. ECOTRON CORPORATION, Whittier, California
Financial Analyst, Project Manager May 2023 – Oct 2023
• Extensively engaged in company's pre-IPO process including revising deck/teaser, financial data analysis, revising mandate of investment banking
& law firms, managing overseas bank accounts, and social work with potential investors.
• Assisted with QuickBooks bookkeeping and generated financial reports for management.
• Managed a portion of multitasking between project management, business development, marketing, and financing. Marketing Manager, Project Manager Jan 2022 – April 2023
• Successfully Contacted, negotiated, signed, and maintained partnerships with industry-leading companies such as Nvidia, NXP, MathWorks, and Infineon, resulting in increased revenue and brand recognition.
• Created and implemented comprehensive marketing campaigns, utilizing SEM and social media advertising, resulting in a 300% increase in website traffic and a 400% increase in customer inquiries.
• Mentored and trained a new marketing specialist to optimize their performance and increase their contribution to the team.
• Analyzed marketing data using Google Analytics and other software, producing monthly reports, and making data-driven decisions that contributed to the company's growth and success.
• Coordinated and attended various industry events and expos, such as the MATLAB Expo, ADAS & Autonomous Vehicle Technology Expo, and the Battery Show, successfully increasing brand awareness and generating new business leads.
• Built and maintained 50+ business relationships with automotive OEMs and engineering service companies, providing exceptional customer service and technical support.
• Conducted thorough research and analysis of competitors and industry trends, providing valuable insights, and contributing to the team's success.
SKILLS
• Skills: Customer Relationship Management, Project Management, Marketing Analysis, E-Commerce Operations, Partnership Development, Event Management, Leadership and Mentoring, Cross-Cultural Coordination
• Data Science: Database Management, Data Mining, Data Visualization, A/B Testing, Machine Learning, Python, MySQL, R, Tableau, Linux, Microsoft Office – Microsoft Word, PowerPoint, Excel, WordPress, Google Analytics
• Languages: Mandarin (Native), English (Fluent)
ACADEMIC PROJECTS AT WASHINGTON UNIVERSITY OLIN BUSINESS SCHOOL Taylor Consulting Program (Team Lead) Jan 2021 – May 2021 Cooperating with Neighborhood Innovation Center (Non-Profit Organization)
• Researched on the fields how LinkedIn, Talent Guard and Skills Base did talent management.
• Using LinkedIn with recruitment, CRM in Dynamics 365 Fundraising and Engagement, Collaboration between volunteers and customers within Microsoft Teams to generate the conceptual design.
• Got 10 real applicants for our test run.
• Presented in front of Taylor Community staffs and NICstl clients.