Senior Graphic Designer Brand Identity, Packaging & E-Commerce

Jr. Graphic Designer – Email, E-Commerce & Brand Marketing

• Designed and delivered weekly creative assets for digital marketing and brand communications across email, social media, and e- commerce platforms

• Developed email campaigns using HubSpot targeting 30K+ subscribers across fashion, beauty, outerwear, and swimwear segments

• Retouched, cropped, and edited high-resolution fashion imagery and product photography to meet retail and e-commerce standards

• Created compelling digital content and multimedia for Nordstrom, Macy’s, Ocean Pacific, Jessica Simpson, Sanctuary Swim, Kate Spade, London Fog, Jones New York, Costco, 1 Madison, and Kohl’s

• Produced branded visuals for email newsletters, digital flyers, online ads, and social media content, driving consumer engagement and clear CTAs across B2B and B2C campaigns

• Managed and organized raw assets from photographers and vendors, improving workflow efficiency and quality control in creative production

• Generated over $11K+ in direct campaign sales, with an average weekly increase of $5K+ from CTA-driven email and digital content

• Tools & Platforms: Adobe Creative Cloud (Photoshop, Illustrator, After Effects), HubSpot, Canva, proprietary e-commerce CMS Maximum Human

Performance

(MHP,

MuscleMeds, Fit

& Lean)

Remote / On-Site

07/22 - 04/24

RELEVANT EXPERIENCE

AREAS OF EXPERTISE

EDUCATION

S enior Graphic Designer – Brand Identity, Packaging & E- Commerce Email: *******@**********.***

Amerex Group

On-Site

10/19 – 07/22

Online Portfolio

https://www.asimmons.info/

ANTHONY SIMMONS

Creative and detail-oriented Senior Graphic Designer with deep brand identity, packaging, and e-commerce design expertise. Skilled in developing pixel-perfect visuals that uphold brand consistency across print and digital platforms, while collaborating cross-functionally to deliver high-impact assets for retail, marketing, and product launches.

Brand Design & Creative Tools Adobe Creative Cloud (5 yrs) Photoshop (6 yrs) Illustrator (3 yrs) InDesign (2 yrs) After Effects (4 yrs) Premiere Pro (2 yrs) Media Encoder (4 yrs) Canva (3 yrs) Marketing Platforms & CRM HubSpot (2 yrs) HubSpot Sales (1 yr) HubSpot CMS (2 yrs) Klaviyo (5 yrs) Post Pilot (1 yr) AI Tools CHAT GPT Adobe Firefly Midjourney Canva Web Design & Development Landing Pages (5 yrs) Webflow (3 yrs) PHP (3 yrs) cPanel (4 yrs) SSH (2 yrs) UX / UI Design Adobe XD (2 yrs) Figma & Figma Jam (2 yrs) Sketch (1 yr) Technical & Admin Tools Microsoft 365 Admin Center (3 yrs) Exchange Online (3 yrs) Microsoft 365 Exchange Online (3 yrs) Microsoft PowerPoint (5 yrs) Word (6 yrs) Excel (4 yrs) Keynote (2 yrs) Address: 575 Main Street, Chatham, NJ 07928

Maryville University May 2012 – Sep 2015

BS – Graphic Design Maryville University Town and Country, MO GPA 3.5 Gerry

Studio Ray

Remote / On-Site

04/24 - Current

Graphic Designer – Brand Identity, Packaging & E-Commerce

• Develop end-to-end creative assets across print, packaging, digital, social media, and web, supporting sales and marketing teams with high-volume deliverables for daily, weekly, and monthly campaigns

• Design branded packaging, product labels, sales sheets, and large-format signage for retail displays, events, and B2B sales initiatives

• Create e-commerce graphics, Shopify banners, icons, mobile-optimized visuals, and digital campaign assets using Adobe CC, Figma, Canva, and AI-generated content

• Lead email and SMS design using Klaviyo; execute performance-driven digital ads and landing pages to support product launches and athlete promotions

• Customize social media visuals and branded content for a roster of 50+ high-profile athletes (UFC, IFBB Pro, CrossFit) with audiences of 1M+

• Support global brand events by producing event signage, booth visuals, and marketing kits for fitness expos and gym activations

• Contributed to a 223% YoY increase in digital sales, directly driving over 39% of attributed revenue through improved visual strategy and creative execution

• Tools & Platforms: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, Canva, Shopify, Klaviyo, Meta Business Suite, and proprietary e-commerce CMS systems

Senior Graphic Designer – Brand Identity, Packaging & E-Commerce (Contractor)

(Targeted for Kohl’s, Costco, BJ’s, JCPenney, and Macy’s retail partners)

• Lead end-to-end design execution for brand identity systems, including product packaging, textile patterns, and apparel graphics across print and digital platforms

• Develop high-impact visuals such as model photography, clothing tags, product shots, and campaign assets to support nationwide retail and e-commerce launches

• Create marketing collateral and digital assets optimized for responsive websites, product listings, and omnichannel advertising campaigns

• Drive brand consistency across platforms by collaborating with marketing, photography, and styling teams to ensure all visuals align with creative strategy and audience targeting

• Provide creative direction for seasonal collections and product rollouts, adapting visual language for each retail partner while maintaining cohesive brand voice

• Translate strategic briefs into compelling visual storytelling, leveraging color theory, typography, and trend research to elevate brand perception

• Tools & Platforms: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, e-commerce CMS systems VONLUNTEERING

Volunteer Brand Designer

• Volunteer Brand Designer collaborating with UI/UX teams to evolve visual identity and messaging for a mission-driven social platform focused on global connection and impact. Contribute to the creation of brand-aligned assets for web, social media, and platform design.

•

Solution

12/22 – 05/25

Contact this candidate