Social Media Project Management

Maya Angela Yearwood

New York, NY www.mayaangelayearwood.com ******************@*****.*** 914-***-**** LinkedIn Summary

Highly accomplished marketing and communications executive with 10+ years of experience developing and executing impactful strategies across diverse sectors. Proven ability to lead cross-functional teams, manage multi-million dollar budgets, and drive significant results in brand building, digital engagement, and campaign management. Expertise in leveraging data-driven insights, coupled with project management to inform strategic decision-making and deliver measurable outcomes. Seeking to utilize these skills to advance the mission of your organization. Skills

Brand & Marketing Strategy

Integrated Campaign Development • Brand Positioning • Strategic Partnerships • Experiential Marketing • Content Strategy • Digital Growth Strategy: LTV, CAC, Churn Reduction • Market & Consumer Insights + Profiling • Performance Reporting • KPI Development & Analysis • End-to-End Program Execution • Internal/External Communications • Crisis Communications • A/B Testing • RFP oversight and planning Experiential & Event Leadership

Event Strategy • End-to-End Program Execution • Budget Management ($300K-10M) • Vendor & Agency Oversight • On-site Activation • Conferences & Workshops • ROI Measurement • Audience Engagement

Team Leadership & Cross-Functional Collaboration

Team Building & Mentorship • Executive Stakeholder Management • Internal/External Communications • Cross-Functional Collaboration (Product, Legal, PR, Analytics, Ops) • Presentation & Storytelling

Digital Marketing & Channel Integration

Social Media Strategy (Paid & Organic) • Paid Media (Social, Search, Display) • Influencer Marketing • Content Marketing • Email Marketing • Data-Driven Optimization

Platforms & Tools

Salesforce • Confluence • Sprinklr • Sprout Social • Dash Hudson • Facebook Ad Manager • Asana • Monday.com • Jira • Slack • Microsoft Office Suite Project M Creative - Consulting Work

Project M Creative - Founder & Principal Consultant Project M Creative July 2023 – Present New York, NY

● Craft and implement comprehensive brand strategies across multiple channels and companies, defining KPIs to optimize communication and scale brand impact.

● Implement and track KPIs (Key Point of Interest) to measure communication effectiveness and overall brand performance, demonstrating tangible results (e.g., ~11% Q1 YoY increase; Halara, GSTQ, LinkedIn, Lucky Girl Rosé, Mary Louise Cosmetics)

● Build and implement value-driven partnership frameworks to enhance operational efficiency and accelerate product adoption in eCommerce and brick-and-mortar environments

● Spearhead experiential & content strategies resulting in significant brand impressions (22MM+), translating content and events into powerful drivers of awareness, engagement, and equity; leading all facets from RFPs to live activation.

● Leverage data and usage insights to inform brand and product strategy, driving continuous improvement and alignment with evolving customer needs.

● Managing and mentoring communications professionals, fostering collaboration and alignment with brand goals.

● Design and negotiate influencer and UGC programs aligned with brand narratives, optimizing for reach, relevance, and ROI.

● Lead market events generating significant impressions (100M+), demonstrating efficient event management and impactful brand visibility.

● Leading end-to-end social media strategy (paid + organic), achieving significant follower growth (44% YoY; GSTQ 122% YoY; Lucky Girl) and engagement increases (238.3% YoY; GSTQ).

● Crafted content strategies that directly contributed to eCommerce demand sales growth (144% YoY), aligning storytelling with conversion goals.

● Own all paid media strategy and execution, managing annual marketing budgets with a focus on ROI and long-term growth.

● Own strategic revenue management across client portfolios, integrating forecasting, financial reporting, and cross-functional FP&A collaboration to support business growth.

● Develop and implement affiliate programs to expand brand coverage and reach target publishers (e.g., 2x coverage increase).

● Lead end-to-end social media strategy (paid + organic), achieving significant follower growth (~44% YoY GSTQ, Halara, Lucky Girl) and engagement increases (~238.3% YoY).

● Develop full go to market strategy for product launches, from consumer profiling to market integration, and post mortem reporting.

● Spearhead experiential strategies resulting in significant brand impressions (22MM+), translating events into powerful drivers of awareness, engagement, and equity; leading all facets from RFPs to live activation. Notable Clients: Halara, GSTQ, LinkedIn, Lucky Girl Rosé, Mary Louise Cosmetics, Charter Spectrum, Intersection Brand Marketing

Bowery Farming Senior Brand Manager July 2022 - June 2023

● Led the organic social team, achieving significant YoY growth in followers (223%) and engagement (238.3%).

● Managed a $7 million marketing budget, overseeing paid media, organic media, events, and activations.

● Developed innovative campaigns that improved demand sales by 27.6% (Bowery Farming), indicating an ability to create initiatives that drive customer engagement and retention.

● Led PR, creative, and paid media agency partners to create comprehensive 360 go-to-market plans and activations.

● Developed and managed strategic marketing partnerships (IRL + digital) to increase commercial awareness and velocity.

● Utilized problem-solving skills to address retailer challenges and implement solutions.

● Spearheaded all content and communications strategies across all channels, organic media, and paid placement.

● Ensured event compliance across each activation with legal, brand, and operational guidelines across diverse markets.

● Led photo/video production

● Collaborated with the sales team on sales strategy and proposal decks. Notable Partners/Projects: Chris Paul, Jose Andres, Tom Colicchio, Aarthi Sampath, Melissa 'Baked By Melissa' Ben-Ishay, Farideh Sadeghin, Food Bank for NYC, Friendsgiving at The Ned Nomad. FILA North America Senior Brand Manager - D2C & Strategic Partnerships October 2019 - August 2022

● Increased FILA's eCommerce sales by 505% YoY and overall demand by 162% since 2020 through innovative marketing campaigns.

● Spearheaded FILA's first TikTok brand campaign, driving nearly $20MM in business.

● Developed and executed marketing initiatives, collaborations, events, activations, and retail store programs, driving significant brand

● awareness and commercial growth.

● Developed full go to market strategy for product launches, from consumer profiling to market integration, and post mortem reporting.

● Ensured event compliance with legal, brand, and operational guidelines across diverse markets.

● Drove operational improvements by streamlining internal processes.

● Strategized and implemented brand partnerships that amplified FILA's reach.

● Effectively communicated partner feedback to internal stakeholders.

● Conceptualized and executed CSR initiatives and global brand marketing events.

● Managed FILA's largest global marketing initiatives, collaborations, events, activations, and retail stores each year. Notable Projects: Y/Project, Notorious BIG, Tupac, Roksanda, Brandon Maxwell, Krost, Aries, Acqua di Parma. Project Manager - Experiential Marketing January 2019 - October 2019

● Led execution of high-impact campaigns (FILA x Grant Hill, FILA Explore).

● Managed projects from $200k to $3M, exceeding marketing goals

● Secured placements in key publications for D2C content.

● Executed pop-up shops, court renovations, ComplexCon activation, and global events.

● Opened 12 immersive retail experiences across 4 continents, analyzed ROI, and presented findings to leadership.

● Ensured event compliance with legal, brand, and operational guidelines across diverse markets. Project Management

The Wolf Effect, Brand + Project Manager April 2018 - January 2019 Project Manager, Fiber + Creative Ops November 2017 - July 2018 Project Resources Group, Project Manager September 2015 - October 2017 Granite Telecommunications, Project Manager, Granite Grid July 2014 - August 2015 Education

Boston University, B.S. Advertisement & Portuguese Concentration Boston, MA Dartmouth College, Tuck School of Business, Certificate BSDB Hanover, NH References Available Upon Request

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