Business Development West Coast

Diane Small ************@*****.*** 540-***-**** Waynesboro, VA 22980

15+ years experience in broadline foodservice (Sysco) sales, consulting, business development, procurement, merchandising, logistics, marketing, training, and public speaking. Sysco Freshpoint Carolinas Region 2022

Buyer, Produce, West Coast

West Coast purchasing for two operational sites, up to 15 full loads (mixed produce) weekly, Vendor relations, logistics coordination with multiple national carriers, and daily coordination with Sysco corporate buying office in Salinas, California, to ensure contract compliance and to maintain market relevant pricing. Sysco Virginia, Capital Region 2016 - 2021

Produce Merchandising Manager

Oversee and direct procurement, sales, inventory control, shrink, and quality assurance practices for produce category ($40 million in annual territory and corporate multi-unit sales). Manage local and national vendor relations and product mix. Sales personnel training, pricing strategies, and market communications.Work directly with operators to understand best practices to maximize product merchandising and extend shelf life. Work directly with internal warehouse, transportation and executive leadership teams to optimize financial performance and end user satisfaction. Highlights & Metrics:

• Maintain service level of 99.5%+

• Category case profit dollar growth 4%+ annually

• Category per piece growth 3.9%+ annually

• Achieve category gross profit dollar increase of 1.5% annually

• Achieve Sysco brand mix of 62%+

• Maintain .05% or below shrink annually

• Member – PMA

• Diversity, Inclusion, and Leadership training

Sysco Virginia 2007 - 2016

Business Review Manager/Business Development

Plan and conduct in house and onsite business reviews to acquire new business and drive penetration, margin, and cultivate client relationships. Train sales team and liaise with executive management. Highlights & Achievements:

• Over 3000 business reviews

• Over 1000 Gold (Top) Customer business reviews

• Penetration growth rate over average sales growth of customers reviewed: 13%+

• Prospect & project closure rate after reviews 99%

• Outstanding relationships with top customers and entire sales force

• Daily development of marketing, communications & project plans

• Participant/leader in Sysco Corporate Business Review Best Practices Team 2013 (Opco Champion)

• Participant/leader in Sysco Corporate Onboarding Development Group (Opco Champion)

• Sysco Counts Opco Champion (inventory management technology)

• Sysco & Advance Pierre “Chicken Philly Grand National Champion” 2012

• Business Review Platinum Club 2011

• Business of Food Conference 2015, 2016; speaker, sponsor participant, keynote panel host Education: Bachelor’s Degree – Sociology and Geology – Radford University 1993

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