Digital Marketing Transformation
Resume:
STEPHANIE SAWLER
DIGITAL TRANSFORMATION AND MARTECH/ADTECH/CDP EXPERT
An expert in digital transformation and change management with Enterprise technology stacks including Adobe Cloud, Marketo and Salesforce Marketing Cloud. 15+ years of experience in building digital brands, digital marketing strategies and execution, technology automation stacks and transformation for major brands including Kaiser Permanente, Visa and Microsoft.
SUMMARY
EDUCATION
BA, COMMUNICATIONS AND DESIGN
California State University – Fresno
2004
3715 Founders Pointe Cir. Ammon, ID
22271 Foothill Blvd Hayward, CA
***************@**.***
https://www.linkedin.com/in/
stephaniesawler
PROFESSIONAL EXPERIENCE
CAREER BREAK
August 2023 – Present
Career break to help with family health issues and relocation to Idaho. NOTE: Continued resident of SF Bay Area to enable some hybrid work as needed. MENS WEARHOUSE DIRECTOR /CONSULTANT MARTECH, DIGITAL EXPERIENCE AND MARKETING SYSTEMS
2022 – 2023
Developing Enterprise Marketing and Advertising Technology strategy for Men’s Wearhouse including the Vision and Scope, integrations and delivery for large Enterprise Customers. Recent products include Salesforce and Adobe Analytics, Personalization, CDP and others. This project also included the full Salesforce implementation for personalization and CDP in stealth mode. Result: Implementation of personalization platform, marketing workflows and upgrading process around customer experience and acquisition including mobile, web, email operations, product and loyalty programs.
ALBERTSONS INC DIRECTOR MARTECH, ADTECH & PMO – ENTERPRISE/NATIONAL MARKETING
2021– 2022
Developing Enterprise Marketing and Advertising Technology strategy including the Vision and Scope, integrations and delivery for Enterprise/ National Marketing organization for over 30 brands with over 2500+ retail locations. Platform products include SalesForce, Adobe Campaign Standard, CDP- ActionIQ, Google, Analytics, Adobe Sign and Launch for the second largest grocer in the US.
Result: Cost reduction in development, automation of personalization and customer journeys, transactional and visits have increased significantly over the past months with reductional in operating costs.
• Leveraging my strategy, my team of Martech, Adtech Product SMEs and PMs implemented and delivered cutting edge capabilities of the Martech and Adtech platforms to national marketing and local regional stakeholders
• Developed technology education and planning of Roadmap for 2+ years to put Albertsons Inc high above their competitors and received several accolades in our vertical
• Migration of email, push and SMS from Salesforce to Adobe Campaign Standard
• Owned strategy for personalization technology and automation of Customer Journeys using the platform automation end to end including paid, earned and owned
• Created processes and governance for campaigns and launches and ongoing technology use cases
KAISER PERMANENTE HEAD OF DIGITAL PLATFORMS AND GLOBAL FOUNDATION 2017 – 2021
Developed Enterprise Martech/Customer Experience Vision and Scope, integrations and delivery for KP.org and additional web properties. Platform Products include Salesforce, Adobe Experience Manager, Target, Audience Manager, Marketo, Analytics, Adobe Sign and Launch in a highly regulated and HIPPA complaint industry.
KEY SKILLS
• Adobe AEM, Target, Launch, Analytics,
Marketo, Audience Manager, Adobe
Campaign, Forms and Sign
• Salesforce Marketing Cloud and CRM
• Performance and Digital Marketing
• CDP - Action IQ
• Google Ads
• Digital Transformation Strategy
• Marketing Automation Strategy
• Content Marketing
• Branding and Messaging
• Digital Analytics
• Strategic Partnerships
• CRM Integration/migration -
digital/social
• Product Development
• Marketing Implementation
• Team Management
• Social and Digital Tools
STEPHANIE SAWLER
DIGITAL TRANSFORMATION AND MARTECH/ADTECH/CDP EXPERT PROFESSIONAL EXPERIENCE (continued)
Result: Cost reduction in development by over 400%, 189% increased conversions, double in mobile transactions and visits, member satisfaction up by double and reduction of time to market by 6 months.
• Leveraging my strategy for entire scope of web and .com technology products including personalization, Martech and customer experience, my team of Adobe Platform (including Marketo), Data integration and analytics Product SMEs delivered these capabilities and strategies of the platform to be most innovative in healthcare vertical and top Adobe client
• As strategy expanded, grew the platform and capabilities team from 2 people to over 300+ people
• Led the education of the platform for marketing, product and development teams
• Developed robust backlog and roadmap to drive capabilities and platform features to support member experience including deep personalization and geo-location
• Digital transformation and technology strategies delivered for clinical, marketing, B2B and internal teams to support modernization for infrastructure and platforms integrations with 150+ KP systems
• Created processes and governance adopted by 2000+ engineers, product managers and business across KP
• Developed the platform technology to include multi-solution architecture, functional and technical requirements and delivered those features to business users at scale
• Managed all platform consultants and contracts including Adobe, Perficient, Cognizant and others NVIDIA DIRECTOR GLOBAL SOCIAL MEDIA, CONTENT AND DIGITAL INTEGRATIONS 2015 – 2016
Developed global content, social media strategy and Adobe Platform tools including Adobe Experience Manager, Target, Audience Manager, Marketo, Analytics, Adobe Sign, Salesforce and Adobe Launch for 10+ highly technical business units in both b2b and b2c. Global strategies and executions included NALA, APAC, TASA & EURO+
Result: Developed and launched strategy and platform technology plan for AEM, Campaign, Analytics and Audience manager. Launched a marketing lifecycle model for enterprise and consumer customers to onboard into NVIDIA ecosystem with a full digital customer journey to increase and track leads. Achieved 150+ billion impressions globally for key events and launches for key products
• Developed robust backlog and roadmap to drive Adobe capabilities and platform features to support customer experience
• Digital transformation and technology strategies delivered for consumer, marketing, B2B and internal teams to support modernization for infrastructure and platforms integrations in 98+ countries
• Created processes and governance adopted by business and IT
• Lead the marketing teams responsible for demand generation activities, website, events, industry relationships, partner marketing, product marketing, and corporate communications and branding
• Identified relevant platforms and implemented tools necessary to deliver rich analytics and insights and lead the deployment of these platforms with key stakeholders across the globe including JIRA and Adobe Marketing Cloud
• Created and manage the ongoing content and campaign analysis and best practices to optimize future editorial and campaign strategies.
• Partner with technology team to identify data integration opportunities including CRM, database and tech tool integrations. MICROSOFT SR. MANAGER CONTENT AND PAID – SKYPE, OUTLOOK & ONEDRIVE 2014 - 2015
Head of digital content for Skype, Outlook and OneDrive including, lifecycle, paid media, triage and responsive, content and acquisition in 53 global markets and 9 key markets including blogs and social channels. Result: Content strategy increased interactions leveraging for Outlook by 340% in the first 6 months. Created a lifecycle and revenue model for Outlook customers to onboard into O365 including messaging to drive customers through the funnel. Increased results on Skype social by 430% and grew channel footprint by 24%.
• Developed first CRM and lifecycle marketing model for B2B & B2C customers for Outlook using Adobe and Salesforce
• Digital integrations within social for deep customer engagement leveraging integrated marketing strategies
• Developed first mobile focused campaigns with product enhancements and integrations
• Developed F16 strategies leveraging customer modeling and personas to help optimize advertising
• Launched several new tools including digital dashboards, content management workflows, JIRA and Adobe Marketing Cloud
• Key stakeholder and leader on all teams responsible for demand generation activities, website, events, industry relationships, partner marketing, product marketing, corp. comms. and branding STEPHANIE SAWLER
DIGITAL TRANSFORMATION AND MARTECH/ADTECH/CDP EXPERT HORNBLOWER HEAD OF DIGITAL MARKETING
2013 – 2014
Led all marketing efforts content creation, ecommerce, site maintenance, and optimization of SEO, SEM, social and front end. Additionally, oversee all digital marketing and integrated campaigns for both B2B and B2C for Hornblower, Inc. with combined business revenue of three- quarters of a billion dollars in online transactions. Additionally, implemented the marketing automation platforms including Marketo, Salesforce, Tealium, Adwords, Adobe Analytics and others. Result: Increased online revenue by 31% in 6 months to almost $10M per month. Additionally increased leads by almost double with a 95% reduction in CPL and 45% decrease in CPC. Responsible for all agency relationships, vendor negotiations and a team of six that was responsible for all marketing content, social, lead gen using marketing automation for B2B and B2C with cross-sell and driving revenue across all digital channels.
• CRM/Data warehousing, SEO, online web development
• Digital content and lifecycle marketing strategy development and implementation
• Developed Testing strategy for company to drive incremental with cart abandonment and retention strategies
• Supported all new sales initiatives and increased landing page and email optimization
• Reorganized digital team in a new role with new people to be one of the most successful teams in the organization
• Responsible for demand generation activities, website, events, industry relationships, partner marketing, product marketing, and corporate communications and branding
WELLS FARGO SR. MANAGER DIGITAL ACQUISITION AND CONTENT STRATEGY (CONSULTANT) 2013
Led digital marketing strategy and acquisition specific to mobile and social to introduce new products to current Wells Fargo customers as well as mine prospects for the lending division, including loans, student lending, credit cards, rewards, auto lending and other lines of business. Result: Created social and mobile strategies and content for all lines of business for acquisition and conversion in these channels. Developed listening program to support success metrics based on conversation themes.
• Developed robust testing strategies for PC to increase efficiencies
• Created PPC and SEM plans and executed upon $3MM per month in media spends
• Developed content strategies to generate revenue; including video, email, social media and community posting
• Developed mobile technology to support mobile acquisition for display and search increasing traffic by 13% and conversion by 30%
• Key stakeholder and responsible for demand generation activities, website, events, industry relationships, partner marketing, product marketing, and corporate communications and branding IGN HEAD OF DIGITAL MARKETING
2011- 2013
Led global digital marketing and strategy to acquire traffic to the IGN.com network including network platforms, developed CRM strategy using PPC, SEO, social, email, SMS etc. and handled strategic partnerships including Microsoft Xbox LIVE and other Fortune 100 companies. Result: Developed strategic integrated digital and social marketing plans to drive over 30 million new visitors and over 2 billion brand impressions in 2012. Additionally, in first quarter of 2013 drove 11 million new visitors and 300 million brand impressions.
• Executed large PPC, SEM and social advertising campaigns for B2B and B2C customers and users
• Increased unique visitors by 10% or 4M per month which in turn increased revenues by $3,500,000
• Increased traffic and engagement on all social media channels including Facebook, Twitter, YouTube and Google+ by 232%.
• Launched a YouTube Original channel and acquired 250,000 subscribers and over 10 million views
• Launched first game-centric Xbox Live App in the gaming vertical and surpassed 3-month goal in just 13 days and 5 times the original goal by 3 months. This has netted almost 5 million users and 100M+ views
• Created very strategic partnerships with major publishers, sites and developers to acquire over 1 billion additional brand impressions PUBLICIS SR MARKETING MANAGER, DIGITAL AND SOCIAL MEDIA 2010 – 2011
Led and executed digital and social marketing strategies for LG Mobile, eBay, Google, PayPal, Seagate, Freebird’s Burrito and Union Bank. Executed several successful campaigns for each client with budgets of over $10 million
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