Web Developer Senior

Delray Nelson

Contact Details

Phone number: 404-***-****

Email: ************@*****.***

Current Position

I have over 8 years of experience building and managing WordPress websites, from initial concept to launch and ongoing support. Most of my work has focused on creating custom themes, improving performance, and aligning design with business goals. I’ve led small teams, worked directly with clients, and handled everything from SEO tweaks to page builder layouts and plugin integrations. Along the way, I’ve helped reduce load times, improved user engagement, and standardized processes that made future projects smoother and faster to complete.

SKILLS

WebDevelopment

Expertise

WordPress

(Custom Themes,

Plugins)

HTML CSS JavaScript Strategic Brand

Development

Visual Identity Marketing

Strategy

Technical

Administration

Website

Optimization

Hosting

Management

Project

Leadership

Scope Definition

Team

Management

Stakeholder

Communication

SEO &

Performance

Optimization

Enhanced Load

Speeds

Ranking

Improvements

Client

Relationship

Building

Problem-Solving Effective

Communication

Apache

Cassandra

Elementor & Page

Builders

WooCommerce

Setup &

Customization

cPanel & FTP

Management

Google Search

Console &

Analytics

Basic PHP for

WordPress

Customization

Cross-Browser

Compatibility

Testing

Figma Adobe XD

Content

Management

Editorial

Scheduling Mailchimp Sendinblue

Accessibility

(WCAG)

Compliance

WORK EXPERIENCE

Hurdle Inc.

Senior Web Developer

(Oct 2020- Present)

● Designed and launched customized WordPress websites for small to mid-sized businesses, integrating visual branding with user-focused functionality.

● Managed full development cycles—from wireframes and mockups to final deployment and post-launch updates.

● Oversaw hosting environments and CMS administration to ensure uptime, site security, and reliable performance.

● Directed a small team of designers and freelance coders to meet project deadlines and maintain design consistency.

● Helped businesses translate their brand identity into web design, resulting in measurable increases in traffic and engagement.

● Reduced the average project turnaround time by 20% by standardizing workflows and template systems.

● Increased client retention by 25% over two years through consistent design quality and responsive support.

Bizography Inc.

Web Developer

(Oct 2018- Oct 2020)

● Built custom themes and plugins tailored to client requests, working with HTML, CSS, and JavaScript to deliver responsive, mobile-friendly experiences.

● Led client intake calls and project scoping sessions to ensure deliverables aligned with expectations and business goals.

● Created reusable templates and page layouts that reduced development hours and maintained visual consistency across projects.

● Handled on-page SEO setup and technical optimization, improving site load speed and Google ranking for several local business sites.

● Improved website load times by an average of 35% across projects using image optimization and streamlined CSS/JS assets.

● Contributed to a 15% reduction in overall support tickets by documenting admin workflows and providing client handoff videos.

Serebral 360 Inc.

WordPress Consultant

(Oct 2017- Oct 2018)

● Provided advisory support and hands-on development for complex WordPress projects involving API integrations and third-party tools.

● Worked closely with branding teams to maintain design cohesion while implementing technical features.

● Troubleshot and resolved plugin conflicts, mobile display issues, and cross-browser bugs.

● Improved site architecture and performance across several business-facing websites.

● Led a site overhaul project that increased user engagement by 18% within the first 90 days post-launch.

● Reduced bounce rates by 12% on average by optimizing UX flows and improving content layout on key pages.

Primerica

Client Outreach & Communications Specialist

(Oct 2016- Sep 2017)

● Maintained ongoing relationships with a client portfolio, presenting financial tools using slide decks, email sequences, and templated web forms.

● Supported lead-gen efforts through online marketing campaigns and client-facing digital materials, gaining experience in user flow and content optimization.

● Occasionally assisted with internal web updates and promotional landing pages, building familiarity with WordPress and content plugins.

● Contributed to a 10% increase in lead conversion by improving clarity and structure of web-facing documents.

● Reduced follow-up time by 15% through the implementation of standardized email templates and scheduling tools.

WordPress Developer

HotChalk

(Apr 2014- Aug 2016)

● Developed and maintained WordPress-based websites to support online education content and marketing initiatives.

● Customized themes and built reusable components for rapid deployment across partner institutions’ microsites.

● Supported internal teams by creating landing pages and web tools for lead generation, integrating with email marketing and CRM platforms.

● Improved site performance and loading speed across multiple education sites, reducing average load time by 30%.

● Collaborated with designers and copywriters to ensure consistent brand voice and visual design across all web properties.

● Decreased troubleshooting and bug resolution time by 20% through proactive QA and documentation of common issues.

CERTIFICATIONS

DS220:Data Modeling with Apache Cassandra (DataStax Academy) DS201:Foundations of Apache Cassandra (DataStax Academy) DS101: Intro to Apache Cassandra (DataStax Academy) Certified WordPress Developer

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