Creative Director Content Marketing

Scott Weisgerber

949-***-**** *****@********.*** www.scottywcreates.com Ladera Ranch, CA

25+ Years of Excellence in Brand, Design, Print, Digital Marketing and Project Management With a proven track record of shaping and elevating brand identities, designing innovative trade show booths, directing and editing engaging photo/video shoots, developing large-scale web properties, and leading diverse teams of creatives and marketers. Renowned for consistently exceeding expectations, delivering high-quality results with speed and precision. A collaborative leader driven by a commitment to team success, thriving in challenging environments by embracing unpredictability and inspiring vision and creativity. EXPERIENCE

CONTENT MARKETING MANAGER

Sunny Health & Fitness – City of Industry, CA 2024 – Present Driving content strategies dedicated to creating impactful and cohesive branded materials while leading a team of skilled content creators. Oversee deliverables across print, web, and video platforms, ensuring alignment with brand guidelines. Collaborate with creative and production teams to develop and execute marketing strategies, fostering collaboration across departments.

• Conceptualized engaging content tailored to brand messaging and audience needs.

• Guided and mentored content writers, streamlining workflows across online and print platforms.

• Strategized cross-departmental marketing campaigns, steering video and photography production to capture brand essence.

• Designed and implemented innovative brand strategies for product launches and existing offerings.

• Spearheaded scalable internal processes to enhance team efficiency and performance.

• Monitored market trends and competitor analyses to inform and refine strategies.

• Identify and manage external agencies and freelance creatives.

• Built and maintained dashboards to assess and improve marketing channel performance metrics. Key Achievements:

• Optimized project management workflows via Monday.com, reducing completion times.

• Enhanced content creation processes, yielding a 40% boost in departmental efficiency and a 25% budget savings.

• Revamped product launch protocols, elevating quality and removing process bottlenecks. CREATIVE DIRECTOR / BRAND MANAGER

Dahua Technology – Irvine, CA 2016 – 2024

Strategic creative leader instrumental in driving brand growth across U.S. and Canadian markets, contributing to revenue growth from $20M to $75M. Directed a multidisciplinary creative team while managing budgets and aligning with marketing objectives. Developed compelling touchpoints across print, digital and video.

• Instilled a culture of creativity to push the boundaries of design quality and innovation.

• Collaborated on content marketing strategies for social media and web platforms, delivering engaging and cohesive campaigns.

• Developed high-impact packaging, trade show materials, and sales collateral to reinforce brand identity.

• Oversaw end-to-end media production, including video and photo shoots.

• Built out HubSpot CMS platform for centralized email, social media and landing page campaigns.

• Rejuvenated website design and content, enhancing user engagement and accessibility. Key Achievements:

• Transformed the corporate website into a dynamic platform, increasing traffic from 7,000 daily views to 30,000.

• Localized media to address new market challenges, adapting deliverables for target audiences.

• Successfully managed annual budgets, achieving over 10% savings in print costs.

• Elevated team capabilities, mentoring junior designers into senior roles. FREELANCE DESIGNER

Creative for Hire at Scotty W Creates – Irvine, CA 2011 – 2016 Collaborated with leading agencies and businesses on specialized projects, crafting intuitive websites, impactful e-blasts, and strategic landing pages to drive engagement and performance. Achievement Highlight:

• Produced a compelling video campaign for a vacant property, securing a multi-year lease. DIRECTOR OF CREATIVE SERVICES

Hallmark Rehabilitation – Foothill Ranch, CA 2006 – 2011 Directed comprehensive creative services for a boutique therapy provider, shaping its brand presence and marketing strategies. Managed budgets, trade show logistics, and team development to drive results. Achievement Highlights:

• Led creative and logistical efforts for over 30 annual trade show events, securing significant cost savings.

• Transitioned personnel into structured systems, improving operational efficiency. EARLY ROLES:

• Designer, Joan Baker Designs: Directed photo shoots and designed multi-page sales catalogs.

• Senior Designer, Innovage: Produced monthly sales magazines and spearheaded product photography and packaging initiatives.

EDUCATION

BACHELOR OF ARTS, GRAPHIC DESIGN EMPHASIS

• The Art Institute of California – Orange County

DESIGN AND MARKETING COURSEWORK

• Saddleback College, Mission Viejo, CA

LEADERSHIP

LADERA RANCHO CHAMBER OF COMMERCE

• Board Member, 2016 – 2018

LADERA RANCH CIVIC COUNCIL

• Council Member, 2012 – 2016 Chairman, 2015 – 2016 AIGA ORANGE COUNTY

• Board Member, 2008 – 2014 President, 2010 – 2014

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