Digital Marketing Email
Resume:
Marketing Strategist
*******************@*****.***
linktr.ee/tertho
Alpharetta, US-GA, 30009, US
Professional Summary
Data-driven Marketing Specialist with over 9 years experience designing and executing high-performing marketing campaigns that exceed industry benchmarks. Adept at leveraging marketing automation, segmentation, and data analytics to drive engagement, generate leads, and increase sales.
Work Experience
Digital Marketing Strategy Director
CI Web Group Remote
Strategize and implement automated email marketing drip campaigns to attain strategy sessions, leveraging AI and data- driven approaches to improve engagement and conversion rates. Develop and execute targeted email campaigns, increasing lead generation and client engagement. Implement A/B testing and segmentation to refine email personalization and drive conversions. Utilize data analytics and AI tools to measure campaign effectiveness and inform strategic decisions. Conduct in-depth strategy sessions to align digital marketing initiatives with business goals.
Digital Marketing Executive
Mokpo Media Remote
Managed a marketing firm offering digital marketing, web development and design, email marketing and CRM integrations, customer segmentation, and marketing automation. Developed sites, designed for user experience, spearheaded operations implementation, and presented marketing analytics and insights to increase sales. Executed targeted email marketing campaign in 14 days, securing $72,000 for client within 45 days Designed automated email campaigns, increasing click-through rates by 30% Managed end to end email marketing strategies, from content creation to analytics Utilized SEO and PPC strategies to support multi-channel marketing initiatives.
Marketing & Membership Director
Home Builders Association of Greater New Orleans Metairie, LA
Directed digital strategies for the annual flagship event, securing $2.9M in sponsorships. Designed and executed the organization's newsletter with news, updates, and promotions. Led email marketing initiatives that contributed to a record-breaking $1.67M in event revenue Implemented segmentation strategies to drive 39,000 mobile app downloads in 45 days Developed email campaigns that increased event attendance by 30% Maintained brand consistency across all community-facing materials and collateral
Digital Strategy Account Executive
The Advocate Baton Rouge, LA
Apr 2018 Sep 2020
Developed and presented marketing and advertising strategy campaign proposals for prospective clients to enhance their brand visibility and audience engagement through paid ads, SEO, email marketing and social media marketing campaigns. Highly recognized by Chief Revenue Officer and 11 Chief Financial Officers with sister company for closing the first-ever 100% owned-and-operated digital sale in the company’s 100+ year history Secured the company’s largest-ever sale for bespoke digital marketing and advertising services Developed data-driven B2B marketing strategies that increased revenue and engagement
Marketing Specialist
NTT DATA Global Atlanta, GA
Developed email marketing automation strategies, drip campaigns, and interactive landing pages to drive lead generation and enhance conversion rates. Oversaw Salesforce and Pardot campaign performance on marketing funnel and sales pipeline to the Vice President.
Drove a 217% YoY increase in marketing-attributed sales revenue through automation and analytics Managed email and digital marketing campaigns for a global SaaS and telecommunications firm Designed and implemented a performance measurement framework for improving marketing campaign metrics and optimizing closed won sales revenue.
Technical Skills:
Salesforce CRM, Pardot Knowledge, MailChimp, Constant Contact, AI Marketing Tools, Google Analytics, Microsoft Office Suite, Excel, Word, PowerPoint, Adobe Creative Suite, Adobe Illustrator, Adobe PhotoShop, Canva, SEMrush, Moz, HTML & CSS
High Organization Skills, Attention to Detail, Strong Analytical Skills, Analytics & Reporting, Exceptional Communication Skills, Internal Communication, Email Campaigns & Execution, SEO & Keyword Research, Copywriting & Editing, CRM Integration, Web Content Creation, Marketing Materials Design, Customer Retention, Affiliate Marketing, Strategic Partnerships, A/B Testing & Conversion Rate Optimization, Marketing Automation & Drip Campaigns, UX Design & Website Optimization, Abreast on Industry Trends, Understand Brand Guidelines, Interpreting Data, Performance Metrics, Customer Segmentation & Personalization, Compliance & Best Practices
Tulane University
Post-Baccaulauerate User Experience & Interaction Digital Design Relevant Coursework:
May 2020
Adobe Illustrator, Adobe Photoshop, Typography, Color Theory
Georgia State University
Bachelors of Business Administration Marketing
May 2016
Korea University Business School,
International Business Certificate, Marketing
May 2016
Excellence in Marketing
NTT DATA Global
Award for 666,657% ROI on Web Marketing Tools
Parade of Homes
https://issuu.com/trebamy/docs/paradeofhomes2020
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