Project Management Product Development

Erica Wagner

Expertise

Career

Highlights

Organizations

ASIFA

Hollywood

EPPS

Entertainment

Publicists

Professional

Society

CMA

Children’s

Media

Association

EW 310-***-**** *************@*****.***

Brand Management Editorial/Copywriting Trust & Safety Creative Strategy Minor Safety Creative Development Project Management Content Analysis & Classification Global Ratings Expert in product management, digital media strategies, global operations, and content production, with a track record of adhering to rigorous standards in editorial copywriting and driving marketing initiatives.

Work History TikTok

Design Innovation, Brand Strategy, Product Development 2022-2025

Work closely with cross-functional partners, moderators and external experts to stay up-to-date on current research, trends, techniques and patterns

Supports the implementation and execution of comprehensive brand strategies aimed at driving sales, enhancing consumer engagement, increasing market share, boosting franchise revenue, and effectively managing profitability

Analyze existing policies and procedures to identify and correct gaps, inconsistencies, or conflicts

Rely on data-driven assessments which quantify youth risks for new and emerging features and advise on mitigation strategies

Brand Management, Content Classification 2021 - 2022

Developed and enforced a proprietary system of content classification and video analysis to drive brand performance

Collaborate with the brand teams to ensure consistent brand messaging across digital channels

Analyzed thousands of pieces of user generated content every week, applied internal maturity ratings and advisories to content

Spearheaded media campaigns

Designed rigorous policies and guidelines that aid in machine learning and AI models, UX development and user trust & safety

Netflix

Editorial Creative Lead, Brand Management - Kids and Family 2018 - 2021

Refined and managed content workflow to original and licensed content

Created engaging brand experiences and brand strategies

Managed analysts to research and analyze trends in global ratings thematics and assisted with codifying global content classification standards and escalation policies

Helped drive key testing and innovation projects across Netflix's UIs

Collaborated on cross-functional team initiatives to enhance Kids, Teen, & Family Content

Provided education and policy guidance to ensure accurate and consistent application of world-rating policies.

Offered a high-touch review of high-risk content, as well as supplemental assets and advise on escalation paths and appropriate edits which ensure local compliance and accurate ratings Education

Emerson College

Boston, MA

Bachelor of Science

Visual and Media

Arts, Marketing

Erica Wagner

Work History

(Continued)

EW

Netflix (Continued)

Product Metadata & Content Analyst 2016-2018

Responsible for identifying and categorizing kids, family, teen and adult content through researching how content evolves as members mature and created title specific analysis to strategize effective marketing and title positioning

Cataloged content based on a variety of editorial themes and applied metadata to create collections that promote discovery

Conceptualized and led projects that innovate how Netflix utilizes user profiles and discern how to adapt new product features for better content discovery

Evaluated content appropriateness for intended demographics and consult on best practices surrounding how to present content with mature themes on product

Strategized on how to surface warnings and advisories to protect our most vulnerable members Kids Media Specialist - Kids, Teen & Family 2015-2016

Analyzed, tagged, rated, provided classification of sensitive content and wrote coverage for Netflix Original and licensed content to maximize content buying decisions and on-service user engagement

Worked with cross-functional teams on key art and trailer creation, providing insights into potential audience, sensitive content, and story and character arcs

Wrote synopses, hook copy and taglines

Curated and grouped content tagged with hundreds of metadata data points and drove the launch of over 1000+ kids character collections

CPLG / Dic Entertainment 2011 - 2012

Product Development Licensing Manager - Consumer Products

Responsible for all style guides, brand identity, packaging, sales support and the management of the product development group for domestic and international licensing for Strawberry Shortcake, Caillou, Johnny Test, Space Invaders, Harlem Globetrotters, Richard Scarry’s Busytown and all animated properties on the CBS Saturday morning block

Created pitch presentations for WalMart, Target, Toys R Us and other retailers domestically and internationally

Implemented electronic approval and online style guide programs

Researched trends and children’s play patterns

THQ 2009 - 2011

Global Brand Marketing Specialist

Managed licensor, first party and ESRB approvals

Drove schedule with global brand managers on all creative elements

Worked closely with partners on developing and executing global communications and budgets

Ensured communication strategies, campaign narratives and global asset embargoes were communicated to local PR, marketing and community teams Spin Master 2007 - 2009

Licensing Specialist and Brand Manager - Consumer Products

Provided support for VP of marketing and brand teams

Managed licensing accounts (Disney, Sesame Workshop etc.)

Created and tracked project milestones, agendas and line lists

Assisted with PR and advertising projects to promote product

Managed vendor accounts, budget/cost tracking

Facilitated new business development, lead consumer research projects

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