Senior Data Strategy

David J. Whiting

Senior Data & Analytics Executive Data Strategy Governance CRM Mission-Aligned Leadership

Framingham, MA 01701 781-***-**** *************@*******.*** LinkedIn

Professional Summary

Mission-driven data executive with over 20 years of experience developing and leading data strategies, modern data architectures, and governance frameworks for organizations. Adept at turning complex data environments into strategic assets through thoughtful design, ethical governance, and cross-functional alignment. Proven success aligning data strategy with organizational goals, from Fortune 500 enterprises to high-impact mission-based organizations. Passionate about data integrity, health equity, and using data to drive measurable impact.

Technical & Leadership Competencies

Data Strategy Vision & Roadmaps KPI Definition

Governance, Metadata, Privacy, and Compliance (GDPR, HIPAA)

CRM & Analytics Enablement (Salesforce, Tableau, Power BI)

Cloud Architecture: AWS, Snowflake, Azure, dbt

Stakeholder Alignment Cross-Functional Leadership

Data Literacy & Organizational Change Team Development

Professional Experience

Head of Data Platform Engineering & Business Intelligence

MathWorks Natick, MA Feb 2015 – Dec 2023

Led the modernization of the company’s enterprise data platform using Snowflake, AWS, Informatica, and dbt, accelerating data delivery by 300%.

Designed scalable ELT frameworks supporting near real-time analytics, business operations, and campaign optimization across global teams.

Embedded governance and quality practices into engineering workflows: metadata modeling, data lineage tracking, and access control.

Drove engineering excellence through CI/CD pipelines, automated testing, and best practices.

Mentored a team of engineers, promoting skill growth in SQL, dbt, Python, and cloud-native architectures.

Partnered with product, sales, and finance leaders to align data strategy with business outcomes.

Director, Enterprise Data Engineering & Analytic Solutions

Constant Contact Waltham, MA Aug 2008 – Feb 2015

Architected the company’s first centralized data and BI platform, enabling cross-functional reporting and self-service BI using IBM Cognos and custom SQL frameworks.

Spearheaded early data governance and stewardship initiatives, establishing trusted data pipelines across sales, marketing, and finance.

Introduced agile practices to the data engineering team, improving delivery timelines and collaboration with internal stakeholders.

Developed foundational analytics and integration pipelines that powered segmentation, churn prediction, and customer engagement analytics.

Functioned as a key advisor to business stakeholders during strategic planning and data transformation efforts.

CRM & Data Strategy Consultant

Harte-Hanks Epiphany Software Tessera Enterprise Systems

Delivered enterprise CRM and customer data strategies for Fortune 500 clients including Toyota, Dell, Charles Schwab, and Wells Fargo.

Designed data architectures to unify fragmented systems and enable marketing, analytics, segmentation, and predictive modeling across global operations.

Facilitated executive workshops and roadmap sessions, aligning technical strategy with customer and business goals.

Advised on large-scale CRM platform implementations across marketing, service, and sales teams, supporting enterprise data readiness.

Education

Babson Graduate School of Business

Master of Business Administration Marketing & Entrepreneurship

Clark University

Bachelor of Arts Economics

Technical Skills

Snowflake, AWS, Azure, dbt, Airflow, Informatica, Tableau, Power BI, SQL, Git, BusinessObjects, IBM Cognos, Excel, Visio

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