Marketing Coordinator Market Research

SHEILA M. GANEM

Little River, ***** SC **********@*****.***

Personal Summary

Accomplished and results-driven professional with expertise in strategic planning and process optimization. Demonstrates a strong commitment to achieving organizational objectives, with a proven track record of enhancing operational efficiency and delivering results within established timelines. Highly skilled in building cross-functional relationships and driving successful outcomes through collaboration and effective communication.

Skills

Market Research

Data Tracking & Reporting

Electronic Medical Records (EMR/EHR)

Patient Scheduling

Customer Service Excellence

Surgical Coordination

Healthcare Marketing

Policy and Procedure Development

Adaptability & Flexibility

Database Management

Medical Scribing

Insurance and Referral Handling

Work Experience

Marketing Coordinator 09/2024 to Current

Metrowest Pharmacy

Establish and maintain strong relationships with key healthcare professionals through strategic outreach initiatives.

Perform comprehensive market research to analyze competitor activity and assess patient needs to inform business strategies.

Coordinate and schedule meetings and execute digital marketing campaigns to effectively communicate product value propositions.

Ensure accurate and timely data tracking and reporting to support performance analysis and strategic planning.

Surgical Coordinator 10/2010 to 08/2024

North Suburban Eye Associates, P.C.

Cultivated and maintained strategic relationships with healthcare professionals to enhance product visibility and long-term engagement.

Conducted comprehensive market and competitor analysis to identify industry trends, monitor competitor activity, and assess patient needs.

Planned, scheduled, and executed targeted outreach initiatives, including meetings and digital campaigns, to effectively communicate product value.

Collaborated with cross-functional teams, including sales and marketing, to align outreach strategies with overall business goals.

Ensured 100% accuracy in data tracking and reporting to support performance analysis, compliance, and strategic planning.

Surgical Coordinator 08/2009 to 10/2010

Eye Associates Burlington MA

Educated patients on intraocular lens (IOL) options and the cataract surgery process to support informed decision-making and enhance patient satisfaction.

Coordinated and scheduled cataract surgery appointments, ensuring accuracy, efficiency, and alignment with provider availability.

Assisted patients in completing pre-operative consent forms and medical documentation in compliance with clinical and regulatory standards.

Distributed educational materials via mail to provide patients with comprehensive information about cataract surgery and IOL options.

Served as a key point of contact in a Burlington, MA ophthalmology practice, contributing to streamlined patient care and administrative workflows.

Scribe 12/2008 to 08/2009

Eye Associates Burlington MA

Accurately documented patient medical histories and clinical information during consultations to support physicians in providing efficient and high-quality care.

Performed diagnostic testing procedures such as Frequency Doubling Technology (FDT) visual field testing, pachymetry, intraocular pressure checks, and retinal imaging.

Maintained up-to-date and organized electronic health records, ensuring compliance with healthcare documentation standards.

Assisted with clinical workflow by managing exam room preparation, patient intake, and fulfilling additional tasks as requested by physicians.

Senior Aftercare Coordinator 09/2000 to 06/2007

Beacon Health Strategies Woburn MA

Provided comprehensive support and guidance to the Aftercare Coordinator team, ensuring alignment with organizational standards and client needs.

Served as Co-Chair of the Aftercare Quality Improvement Team, leading initiatives to enhance service delivery and outcomes for post-discharge members.

Developed and implemented policies, procedures, and an Aftercare Operations Manual to standardize processes across departments.

Designed and co-developed a centralized Aftercare Tracking Database to improve data accuracy, reporting efficiency, and interdepartmental collaboration.

Maintained up-to-date and accurate records of member aftercare activity, including appointment attendance, discharge status, and follow-ups.

Proactively contacted members who missed aftercare appointments and facilitated reconnection with providers to ensure continuity of care.

Collaborated with internal and external stakeholders to resolve contract-related issues and optimize service coordination for aftercare members.

Consistently produced 100% accurate data for performance reports shared with clients and executive leadership, contributing to informed decision-making.

Education

Northeastern University Burlington, MA

Certificate: Computer Programmer

Associated Technical Institute Woburn, MA

Diploma

Woburn High School Woburn, MA

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