Graphic Designer Marketing Campaigns

Nahom G. Kidanu

************@*****.*** • 619-***-**** • https://nahomgkidanu.framer.website/ • linkedin.com/in/

nahomgashaw

SUMMARY

Dynamic creative leader with extensive experience in graphic design, branding, creative direction, and marketing campaigns.

Adept at concept development, art direction, and leading cross-functional teams to deliver engaging visual and strategic solutions.

Expertise in managing multi-channel advertising campaigns, print media, and Out-of-Home (OOH) marketing. Recognized for

producing high-impact campaigns for leading brands and streamlining creative operations through efficient workflows.

EXPERIENCE

PresGroup, Graphic Designer

Jul 2024 - Present

Focus on email marketing campaigns, print media, OOH, and overall marketing strategies.

Collaborate with marketing teams to ensure visual consistency across digital and print platforms.

Develop promotional materials for print campaigns and contribute to Out-of-Home initiatives.

Work with cross-functional teams on creative direction for marketing campaigns.

Walia Tax & Live Scan Consultant, Creative and Operations Manager

Jun 2023 - Jun 2024

Lead creative and operational strategies, enhancing team efficiency by 25% using Salesforce and Asana.

Manage international projects, fostering collaboration with Slack, Teams, and Trello.

Execute digital marketing campaigns across social media, increasing engagement and SEO visibility.

Oversee data-driven campaigns using Google Analytics and Adobe Analytics for improved targeting and lead conversion.

Ad Space Communication, Chief Creative Director

Apr 2021 - May 2023

Directed 360 advertising campaigns for clients like Heineken, enhancing engagement with targeted strategies.

Led a team of 12 creatives, improving productivity by 30% and reducing project timelines by 15%.

Managed client relations and delivered projects under budget by negotiating with vendors and optimizing resources.

Developed print and digital media strategies to align with branding goals.

Berry Advertising plc, Creative Director

Jun 2021 - Mar 2022

Managed advertising campaigns for key clients like Castel Group, boosting brand visibility and engagement.

Mentored a team of 8 creatives, enhancing collaboration and elevating the quality of creative outputs.

Presented detailed campaign analyses to secure contract renewals and expand project scopes.

Zeleman Communications, Advertising and Production, Art Director

Aug 2020 - Jun 2021

Conceptualized and directed multimedia advertising campaigns for major brands.

Developed innovative branding concepts that earned the Bronze Giraffe Award.

Led cross-functional teams to create cohesive visuals across digital and print platforms.

Zeleman Communications, Advertising and Production, Graphic Designer

May 2019 - Jun 2021

Produced compelling visual designs for branding projects and advertisements.

Created dynamic storyboards for TV commercials, improving client presentation quality.

Afro FM 105.3, Radio Producer and Presenter

Dec 2018 - Sep 2019

Produced engaging content for a weekly radio show, driving audience growth and engagement.

Secured sponsorships from local businesses through effective content strategies and audience interaction.

ELNES Design, Consultancy and Marketing, Senior Graphic Designer

Mar 2019 - May 2019

Designed visuals for advertising campaigns, improving client satisfaction.

Led brainstorming sessions that contributed to client acquisition and brand visibility.

YNF General Construction, Project Manager

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Feb 2018 - Feb 2019

Managed the construction of six roads, ensuring timely and efficient project delivery.

Developed project plans with clear objectives, mitigating risks, and aligning with budget constraints.

Colossus General Construction, Architect

Aug 2017 - Dec 2017

Designed major government projects and coordinated the construction of commercial buildings.

Created detailed models using Revit, enhancing project presentations and design accuracy.

ELNES Design, Consultancy and Marketing, Junior Architect / Interior Designer

Jul 2015 - Oct 2016

Developed 2D drawings and photorealistic visualizations using AutoCAD and 3DS Max.

Conducted research on materials and building codes, ensuring compliance and innovation.

Mama’s Kitchen Restaurant, Graphic Designer

Aug 2014 - Feb 2015

Designed branding materials, contributing to a cohesive and attractive brand identity.

Created versatile visuals for various media platforms, enhancing brand visibility.

EDUCATION

Addis Ababa University

Bachelor of Science in Architecture • 2017 - Present

SKILLS

Adobe Creative Suite • Photoshop • Illustrator • InDesign • XD • Premiere Pro • After Effects • Typography •

UI/UX Design Principles • Figma

HONORS & AWARDS

Bronze Giraffe Award – Excellence in Branding

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