Sales Enablement Training

ERIC F GRIFFIN

SALES ENABLEMENT & TRAINING LEADER

415-***-**** ************@*****.***

linkedin.com/in/ericfgriffin/ Phoenix, Arizona

SUMMARY

I am a passionate Sales Enablement and Training Leader who thrives at the intersection of technology, strategy, and human connection. With 15+ years in tech, fintech, and SaaS, I empower sales teams with AI-driven insights, data- backed training, and scalable programs that drive measurable growth. Having started in sales, I build trust with reps by understanding their world and delivering practical, results-focused enablement. I’ve led global initiatives that adapt to regional needs while maintaining consistency and impact. I focus on making sales seamless, customer-centric, and high performing by equipping teams with the mindset, tools, and processes to drive sustained revenue growth. EXPERIENCE

GLOBAL SALES ENABLEMENT AND TRAINING LEAD

ChargePoint

08/2023 - 10/2024 Campbell, CA

DRIVING AI-POWERED SALES TRAINING AND TRANSFORMATION Developed and delivered sales training and tools to enhance software, product, and sales skills for the sales organization and channel partners. Reduced sales onboarding time by 40% and increased sales by 20% through data-driven insights and a customer-first approach Increased channel partner onboarding by 60% and revenue by 30% with AI- driven insights and targeted Sales Plays and training Increased lead conversion by 15% by using CRM and Gong analytics to personalize coaching for sales development representatives DIRECTOR OF SALES ENABLEMENT

ShotDeck

12/2022 - 08/2023 Los Angeles, CA

ELEVATED EXECUTIVE PRESENCE AND CUSTOMER ENGAGEMENT Enhanced the leadership media presence, driving platform growth and adoption through detailed analysis of user trends.

Increased Social Media engagement by 40% by designing and facilitating Executive Presence Training for leadership team

Drove a 25% website engagement increase utilizing analytics tools to provide data-backed insights for new products

DIRECTOR OF SALES EXCELLENCE

Mastercard

07/2019 - 10/2021 New York City, NY

EXECUTED GLOBAL SALES ENABLEMENT STRATEGIES

Led a global cross-functional team to launch a Sales Content Governance strategy, optimizing access to Sales Plays and tools for 2,500 sellers. Reduced outdated sales collateral by 64% through Seismic implementation, establishing KPIs to optimize sales content

Increased pipeline growth by 30% through culturally tailored content, aligning with regional nuances, customer needs, and sales priorities Achieved 70% customer adoption in the first year by launching the first Product Demo App with the Marketing team to showcase solutions CORE EXPERTISE

Needs Assessment & Training Strategy

AI & Data-Driven Decision Making

Content Creation & Curation

Executive Coaching & Leadership

Development

Program & Project Management

SKILLS

SALES ENABLEMENT & TRAINING

Articulate 360 Adobe Captivate Facilitation

Sales Playbooks Coaching Value Selling

CRM & LMS

Salesforce Mindtickle Lessonly Seismic

AI & PRODUCTIVITY

Generative AI People.ai Agile Design Slack

Microsoft 365 Google Workspace KPI's

PROJECT MANAGEMENT & ANALYTICS

Asana Jira Qualtrics Tableau Gong

KEY ACHIEVEMENTS

ChargePoint Pioneering AI in Sales Enablement

" I introduced a Generative AI strategy that

transformed how sales teams onboard and perform,

cutting onboarding time by 40% and increasing sales by 20%.

American Express Award-Winning Global Sales

Training

"Created a video series featuring top-performing

sellers in five languages, saving $400K annually and reshaping how Amex trains and measures its global

Salesforce."

Mastercard Revolutionizing Sales Content

Strategy

"Established a content governance strategy that

reduced outdated sales collateral by 64%, ensuring sales teams had faster access to high-impact,

relevant materials."

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EXPERIENCE

GLOBAL SALES ENABLEMENT LEAD

American Express

01/2016 - 07/2019 New York City, NY

INNOVATED SALES TRAINING TO DRIVE GLOBAL REVENUE GROWTH Led a global cross-functional team of five and managed Cornerstone LMS to optimize sales training, content, and tools, enabling 4,500 sellers to drive global revenue worldwide.

Saved $400K annually by creating a global sales video series in five languages, showcasing top performers and reducing translation costs Increased sales efficiency by 15% by aligning Seismic content with Salesforce sales stages, ensuring strategic alignment and workflow Led stakeholder management with sales leadership to identify performance gaps, develop targeted content aligned with KPIs, and reported impact SENIOR LEARNING CONSULTANT, BUSINESS

DEVELOPMENT MANAGER

Exec-Comm

04/2012 - 11/2015 San Francisco, CA

SALES TRAINING PROGRAMS AND PROFESSIONAL DEVELOPMENT Acquired new clients and delivered customized sales and leadership training to bridge skill gaps and elevate performance across all career levels. Exceeded initial sales targets by 200%, building a new San Francisco sales territory from zero to 3X expected revenue within the first year Increased customers by 30% for an AI networking industry leader by designing and leading a customized executive sales training series Delivered 100+ sales and leadership training programs for industry leading companies, including sessions with up to 500 participants ADDITIONAL EXPERIENCE

Inside Sales

SolarCity (Now Tesla Solar)

Managed 60+ inbound calls daily, converting 14% into opportunities and generating 40 qualified leads per week

Assistant Director, Global Learning & Development

Ernst & Young, LLP

Led a team of international leaders to design and deliver a global in-person onboarding program, personally training 4,000 associates and partners Teacher

Carlmont High School

Taught World History, Economics, and Government while coaching two teams from under-resourced communities to 1st and 2nd place in the 2008 Stanford University Business Plan Competition

CERTIFICATIONS

CERTIFICATE IN LEADERSHIP EXCELLENCE

Harvard Business School & American Express

E-LEARNING INSTRUCTIONAL DESIGN

Association for Talent Development (ATD)

BUILDING A PERFORMANCE MGMT SYSTEM

HR Certification Institute (HRCI)

AI ENHANCED SALES STRATEGIES

SkillSoft

MASTER FACILITATOR

Exec-Comm

AWARDS

FOCUS ON CUSTOMER & SENSE OF

URGENCY AWARD Mastercard

Developed the first Product Demo App,

allowing customers to explore and visualize

how products integrate with their existing

online ecosystem

PIONEER AWARD American Express

Created sales video series of top performers in

five languages, saving $400k annually

SALES CONSULTANT OF THE YEAR 2014

Exec-Comm

Recognized for acquiring the most new clients

exceeding sales targets by 200%

EDUCATION

MASTER OF ARTS (MA) - International &

Intercultural Management

School for International Training

BACHELOR OF ARTS (BA) - English

Communications

Western New England University

TEACHER CREDENTIAL PROGRAM

San Francisco State University - Graduate

College of Education

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