Content Strategist Social Media

Alexis Weckwerth

Edmond, OK ***** ***************@*****.*** 405-***-****

LinkedIn: https://www.linkedin.com/in/alexis-kelly-weckwerth-945aa8146/

Portfolio: https://alexisweckwerth.contently.com/

COPYWRITER CONTENT STRATEGIST SEO EXPERT

Experienced copywriter and content strategist with 7+ years crafting persuasive, conversion-driven content across eCommerce, email, web, and social. Proven success in boosting revenue, improving SEO performance, and scaling content operations. Open to relocation.

PROFESSIONAL EXPERIENCE

Senior Copywriter

APMEX Oklahoma City, OK

Aug 2024 – Present

●Wrote 5–10 promotional campaigns per week across email, web, and print channels for multiple brands.

●Produced 4–5 SEO-rich articles monthly (500–1000+ words), driving traffic and brand authority.

●Increased email and paid ad engagement by 30–40% through A/B testing and optimized copy.

●Boosted organic traffic by 25% YoY via keyword-targeted web content.

●Oversaw junior copywriters, editing their copy to maintain consistency and formatting across multiple brands.

Marketing Director

Gotcha Pets, LLC Remote

May 2024 – Nov 2024

●Developed and executed full-funnel marketing strategy, driving revenue growth.

●Created SEO-optimized content and marketing collateral across channels.

●Analyzed customer insights to inform product positioning and messaging.

Marketing Consultant

Cat’s Critters Remote

May 2024 – Oct 2024

●Increased site traffic and local awareness through targeted SEO, content, and advertising.

●Wrote and scheduled social media posts, managed ad campaigns, and produced performance reports.

Content Strategist

Arctic Leaf Inc. Remote

Oct 2022 – Jul 2024

●Grew email revenue 30–50% and subscriber lists 50–60% across 10+ clients.

●Managed campaign lifecycles: strategy, execution, QA, and performance analysis.

●Conducted in-depth account audits, identifying strategic growth opportunities.

Content Lead

HomeWetBar.com Oklahoma City, OK

Sep 2018 – Oct 2022

●Authored 200+ SEO blogs, boosting organic traffic 70% and conversions 30% in 6 months.

●Overhauled email marketing channel through targeted segmentation and conversion-focusedstrategy, doubling revenue and improving engagement by 50% YoY.

●Managed product content for 3,000+ SKUs.

●Launched new brand (Black Oak Gifts) and collaborated on go-to-market strategy.

●Oversaw team of 6 (content, social, design) and led email/social strategy growth.

Freelance Writer/Editor

Self-Employed Remote

2017 – Present

●Edited two published books and dozens of projects (fiction, blogs, ads, academic content).

●Delivered SEO and content strategy services to small businesses and creative professionals.

●Active on Upwork and Reedsy; managed all client communications, revisions, and delivery.

EDUCATION

University of Central Oklahoma — B.A. in English (2017)

Dean’s Honor Roll; coursework in Marketing, Advertising, Technical Writing, Publishing, Advanced Composition

CERTIFICATIONS

●Google Analytics Certification (2024–2025)

●Hotjar Level 1 & 2 (2024–2025)

●Klaviyo Sales Certification (2022–Present)

●Digital Marketing Foundations (2022–Present)

KEY SKILLS & TOOLS

SEO Copywriting Email Marketing Content Strategy A/B Testing Google Analytics Hotjar WordPress Klaviyo Branding Conversion Optimization Social Media Marketing UX Writing Project Management AP/Chicago Style Adobe Creative Suite Microsoft Office

PUBLICATIONS

●History of the Swissmint, APMEX (2024)

●Gold Bullion Coin Act of 1985, APMEX (2024)

●Cat Parenting: Dos & Don’ts, Gotcha Pets (2024)

●Marvelous Gifts for Doctors, HomeWetBar (2020)

●31 Christmas Gift Ideas for Parents, HomeWetBar (2020)

●Spaceships Lost in Time, Editor (2019)

●The Sea of Ashes, Editor (2020)

AWARDS

Dean’s Honor Roll (Spring 2014)

Employee of the Year (HomeWetBar, 2022)

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