Account Executive Business Development

SARAH OWEN

Dallas, Texas Cell: 469-***-**** Email: ***********@***.*** LinkedIn

SUMMARY:

• Business Development: Successfully prospected new business opportunities through industry publications,

• competitive shows, and direct outreach, expanding the client base and enhancing brand visibility.

• Sales Forecasting & Analysis: Provided accurate sales projections and analyzed P&L budgets, tracking spending to recommend strategies for business enhancement.

• Event Management Expertise: Played a key role in overall show management, successfully managing exhibit and sponsorship revenue for leading industry trade events. SKILLS:

Technical Skills: Microsoft Office Suite, Oracle, Salesforce, HubSpot, A2Z, Map Your Show Soft Skills: Strategic: Planning, Stakeholder Engagement, Budget Management, Vendor Management, Market Research, Data Analysis, Sales Forecasting, Event Management

PROFESSIONAL EXPERIENCE:

Informa Markets Las Colinas, Texas February 2021 – September 2024 Senior Account Executive

TISE “The International Surface Show”

• Collaborated with team to manage a $10 million+ book of business, consistently exceeding personal sales goals of $3 million +

• Prospected new business industry publications, websites, and competitive shows, expanding the client base.

• Cultivated strong customer relationships, providing tailored proposals and customized sponsorship offerings to meet client needs.

• Played a key role in show management, collaborating with event teams to create impactful sales messages and marketing promotions.

• Delivered sales forecasts and maintained updated sales databases to inform decision-making. Grow Co Dallas, Texas Remote November 2016 – April 2019 Director of Partnership Relations

MAU - Mobile Apps Unlocked

• Established high-value relationships through event sales, significantly enhancing client engagement and loyalty. Achieving a 20% revenue growth in 2019.

• Provided leadership with updates on competitive marketing trends, ensuring informed decision- making.

• Exceeded revenue goals by over 20% in multiple years, including a 26% increase in 2018 and an additional 26% in sponsorship revenue at the MAU event. National Trade Productions Dallas, Texas Remote May 2015 May 2016 Account Executive

Coverings & ARVO “Association of Research in Visionary & Ophthalmology”

• Managed exhibit booths and sponsorships for major industry trade events, successfully cross-selling multiple shows and creating custom sponsorship packages.

• Drove $850,000 in revenue for the 2016 event, selling out booth space 10 weeks in advance and exceeding revenue goals by 13% and sponsorship goals by 25%.

• Analyzed performance metrics and competitive marketing trends to drive strategic decision-making.

• Interacted with international clients and conducted sales trips domestically and Internationally to nurture existing relationships and identify new leads. Questex Worldwide Media, LLC Dallas, Texas Remote August 2008 – May 2015 Account Executive

Beauty & Wellness Group: IECSC “International Esthetics Cosmetics & Spa Conference”

• Sold booth space, sponsorships, and digital packages, consistently exceeding sales goals by 10-15% annually for six years, consistently achieving over $1 million across four major events.

• Traveled extensively to competitive trade events to identify new business opportunities while maintaining strong relationships with existing clients.

• Managed group and corporate accounts, diligently following up on daily leads to maximize sales opportunities.

Hanley Wood Exhibitions, Dallas, Texas November 2004 - June 2008 Account Executive

StonExpo, Surfaces and The Remodeling Show

• Effectively working with client and internal teams to flawless deliver custom products and events that drive client results against established strategic objectives, timelines, and financial goals

• Acquisition at the end of 2004 exceeded all budgeted sales and revenue goals. Achieved sales through aggressive and consistent cold calling by utilizing association member’s lists and attending competitive events

• StonExo 2005 grew by 16% and increased sponsorships by 31% from the prior year (44% of growth was in new business). In 2006, grew an additional 22% and was honored by Trade Show Week as one of the fastest 50 growing shows in North America

• The Remodeling Show (annual event for the remodeling industry) Internally transferred to expand product knowledge in the residential and commercial industry. In 2007, secured new national name brand accounts for exclusive sponsorship pavilions within the show generating and exceeding revenue goals by 15%

• Grew existing accounts and continued to find new business that generated significant sponsorship revenue.

• Created and sold custom sponsorship packages that included both print and e-media related campaigns in a. Very competitive marketplace.

Leadership Positions, Awards and Honors

• 2006 Account Executive of the Year

• 2006 National Hanley Wood Red Point Award

• 2004 Honored by Trade Show Week - Fastest 50 Growing Shows, Square Footage

PREVIOUS: Experienced hospitality professional with a strong background in hotel, restaurant, and sales management, with leadership roles at renowned brands including Marriott Hotels, The Palm Restaurant, Helmsley Hotels, and the Grosvenor Resort at Disney Village. Proven success in driving revenue growth, leading diverse teams, and delivering exceptional guest experiences in both luxury and high-volume environments. Highly skilled in sales strategy, business development, event planning, and cultivating lasting client relationships to maximize profitability. Expertise in daily operations management, staff development, and ensuring adherence to brand standards while fostering a culture of service excellence and operational efficiency. EDUCATION: THE GROVE SCHOOL; HASTINGS, EAST SUSSEX, ENGLAND

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