Digital Marketing Process Improvement
Resume:
Zac Taylor **********@*****.*** *
Zac Taylor
G L O B A L H E A L T H C A R E E X E C U T I V E
A B O U T ME
**********@*****.***
Oklahoma City, OK
Linkedin Profile
E X P E R T I S E
LEADERSHIP
SALES
MARKETING
OPERATIONS
PRODUCT LAUNCH
REVENUE GROWTH
GLOBAL MARKETS
COMMERCIALIZATION
RESEARCH, FORECASTING,
& STRATEGIC PLANNING
PROCESS IMPROVEMENT
TRAINING & DEVELOPMENT
TALENT MANAGEMENT
DIGITAL MARKETING
PATIENT JOURNEY
P R O F E S S I O N A L
D E V E L O P M E N T
KORN FERRY - LEADERSHIP ARCHITECT
& HIGH PERFORMANCE TEAMS
ZS ASSOCIATES - HIGH IMPACT
LEADERSHIP
KEN BLANCHARD SITUATIONAL
LEADERSHIP II
MOULTON - DISC
MYERS BRIGGS - MBTI
GOLEMAN - EMOTIONAL
INTELLIGENCE
DDI TARGETED
SELECTION
COACHING 4 SUCCESS
MCKINSEY & COMPANY
MANAGEMENT PROGRAM
COACHING 4 SUCCESS
CHALLENGER SALES
TRAINING
"Whether you think you can, or you think you can’t, you're right.” – HENRY FORD Respected for my passion for leadership and unflappable temerity, I constantly drive for process improvement and innovation in sales process, strategic planning, marketing, and commercialization. I envision opportunities where others see complexity and thrive when tackling the big projects, making the tough decisions, and catalyzing the team to surpass goals and outdistance competitors. I’m a supportive, consensus-building leader who values collaboration and I guide with confidence, diplomacy, and heart…a true servant leader building cultures of performance and accountability. Global Life Sciences Influencer. E X P E R I E N C E
Jupiter Capital Management, LLC 2024 - CURRENT
Vice President, Commercial Excellence – Life Sciences & Healthcare Provide advisory services for the overall success of the U.S. and global markets with life science companies including small/medium pharmaceutical, biotech, medical device, specialty pharmacy, and payer customers. Partner to implement AI, generative AI, RWE, and ML solutions to help clients understand and implement strategy into operational excellence for Precision and Personalized Medicine for improved clinical patient outcomes. Selected Achievements
- Instrumental in launching 1st AI patient symptom tracker in the US – Ubie
- Lead transformation of CRM cloud services with partnerships that include industry-leading solution providers Veeva, Salesforce, IQVIA, and ZS
- Conduct primary (qualitative) and secondary (quantitative) research for pre-commercialization of biologic and medical device companies involving clinical trials Phase I-IV and launch data for billion-dollar brands, rare/ultra-rare orphan, and genetic and regenerative cell therapy drugs
- Leverage AI for Decentralized Clinical Trials (DCTs) Strategies to Reduce Health Care Disparities with industry and VA/DoD, CMS, FDA, and states to help clinical research teams expand their reach and engage diverse patient populations by lifting geographic barriers utilizing digital technology and decentralized services to reduce patient burdens Z Strategic Consulting, LLC 2016 - 2024
Principal
Responsible for the overall success of the U.S. and global markets with geographic and corporate responsibilities. C-suite support for investor relation presentations and meetings. Main accountabilities include but not limited to the build out of the U.S. organizations, global distribution, formation of the overall U.S. and global strategies, organizational processes, formulating U.S. and global strategy, agency marketing, field sales, inside sales, and customer service. Establishing governance, building and maintaining company cultures. Tenured strategist producing award-winning results for Fortune 50 and small start-up companies using data driven analytic decisions building commercial excellence and healthcare partnerships for superior patient outcomes. Compete directly with McKinsey, Bain, & Boston Consulting Group. Selected Achievements
- Led commercialization and the IPO for Stealth BioTherapeutics, a clinical-stage biotechnology company focused on the discovery and development of rare & ultra-rare orphan diseases.
- Opened omnichannel markets across Europe, Asia Pacific, India, & Russia for Apelo Consulting
- Developed 5 disease state advisory boards with quantitative & qualitative research
- Secured pre-launch sites including teaching institutions, corporate accounts, and KOL clinics
- Created comprehensive targeting database – HCP segmentation, early adopter, & disease state identification.. Ability to triangulate data for optimal decision-making process Zac Taylor **********@*****.*** 2
SS WHITE 2016 - 2018
Chief Commercial Officer as Z Strategic Consulting, LLC client Reported to the CEO. Responsible for the overall success of U.S. business unit and the build out of the global business unit. Accountabilities included but were not limited to large clinic and corporate account penetration, institutional selling and thought leader development. International launch through the aggressive buildout of dealers across global markets, which included dealer recruitment, training, and KOL development. Additional responsibilities included forecasting, achievement of global annual operating plan, sales training, development of marketing campaigns and customer facing initiatives for $68M privately held business. Selected Achievements
- 25% revenue growth CYTD vs PYTD across all business units
- Opened 15 global markets across EMEA, APAC, Latin America, Russia, and India
- Achieved $2.5 million in revenue during the first 9 months of the international launches
- 1st time in 5 years that U.S. team achieved revenue growth
- Doubled Henry Schein global government business from $20M to $30M reducing operating spend 11%
- Grew share with Stryker, Zimmer Biomet, Arthrex, DePuy, & Smith & Nephew & overall private label brands
- Revised and re-launched the customer facing practice growth programs VERICEL 2014 - 2016
Senior Vice President, Commercial
Increased revenue 67% ($90M revenue company) creating a new go-to-market digital strategy, people development, autologous cell growth manufacturing and Specialty Pharmacy channel process improvement through a disruptive brand strategy along with patient journey engagement/optimization.
Successfully secured VC First Stage funding ($16M) for new products, re-launched proven biologic products with clinical outcomes in orthopedic and burn space (led BLA & HDE submission teams) Reported into the President and CEO, responsible for the commercialization the U.S. business unit and launch of MACI in the U.S. & Global markets. Development of marketing and sales strategies, operational platforms and processes. Business development responsibilities included developing partnerships with research institutions corporate R&D, specialty pharmacy distribution channels and upstream product development. Created payer plan, patient journey and all commercialization initiatives. Selected Achievements:
- Developed and executed “Brand Ambassador” internships at the top teaching institutions
- Partnered with CMS and payers to change J-Code and NDC for company biologics
- Secured U.S. Distribution partnerships bringing new burn centers, surgery centers, hospitals and specialty pharmacies
- Opened 4 Global Markets and responsible for all physician training, advocacy groups, and trade shows and medical conferences
- Managed 75 FTE’s and P&L responsibility for $167M in revenue EMPLOYERS HOLDINGS, INC 2011 - 2014
Senior Vice President of Sales & Business Development Development of sales and marketing strategies, operational platforms and processes. Business development responsibilities included developing partnerships with national corporate agencies, distribution channels and upstream product development. Earned P&C license in California and Texas. Delivered superior industry leading outcomes-based Medical Provider Network through the best payers and HCP specialists, data driven research, predictive modeling & GPO/IDN/TPA negotiations for workers’ compensation. Selected Achievements:
- Developed and executed “Digital EACCESS” online quoting tool for agents
- $1.5B in Earned Annual Premium with a record combined ratio, loss ratio and expense ratio
- Led and Managed 50 FTE’s
- $35 million dollar P&L responsibility
- Led a team responsible for maintaining sales force effectiveness, agency administration, analytics, new business development and driving profitable growth through the company's alternative distribution partners.
- Led our Alternative Distribution approach which include API/Digital Distribution, Carrier Alliances & InsureTech Platform Integrations.
- Created EMPLOYERS Alternative Distribution Strategy with focus on non-traditional distribution which included our first carrier alliance and first integration with a comparative rater.
Built and launched EMPLOYERS first Specialty Program sales strategy Zac Taylor **********@*****.*** 3
ABBOTT 2008 - 2011
General Manager
Leadership of the HCP sales team, Medical Science Liaisons & Key Account Team. Additional responsibilities included development of sales and marketing strategies that drove successful business outcomes while supporting the needs of the respective departmen ts. Presented financial results of sales programs to the President, Divisional President and various Abbott executive teams. Collaborated with divisional channels to target areas of growth for all assigned products and ensured alignment of strategic plans. Developed, with direct staff members, the marketing and sales business plan which included budgets, sales goals and resources required for the success of the each business unit.
Selected Achievements:
- Responsible for $1.5B r e v e nu e business unit and led a team of 275 FTE’s
- $405 million dollar P&L operating costs responsibility
- Record revenue, margin & market share for 3 years in a row
- Successfully recruited and launched strategic key accounts team
- Achieved 10%+ market share gain from %31 to 43%
- Achieved annual plan for 3 years in a row
- Three time Abbott General Manager of the Year Award across all 7 Divisions
- Developed & implemented DM effectiveness program with which resulted in new accountabilities, curriculum and leadership tools
- Implemented divisional coaching tools which included field coaching reports, business analytics, trimester business reviews, channel planning and strategic process implementation to align business units
- Global Commercial lead for Vascular/Diabetes US and European pre-launch of GHX Portal and Freestyle Libre planning and execution PFIZER 2006 – 2008
Senior Regional Business Director
Reported directly to the executive vice president of sales and operations. Responsible for the overall success of the regional business units. Accountabilities included but not limited to leading the sales teams efforts across primary care and specialty business units
(diabetes, cardiovascular, acute care, neuroscience & pain). short and long term organizational goals. Corporate and field responsibilities included development of trimester sales strategies and tactics, performance management, career development as well as regional P&L. Selected Achievements, Milestones:
- 3 time Presidents Club Winner
- Responsible for 150 FTE’s
- Developed, implemented & trained leadership team on new business planning tools & process
- Sales force effectiveness lead which implemented key performance indicators & tools
- Responsible for multiple business units which included institutional, hospital & specialty sales teams
- Co-developed “Diabetes Boot Camp” for Glumetza® pre-launch disease state training for U.S. sales team ADDITIONAL CAREER EXPERIENCE
Novo Nordisk Marketing Brand Director Takeda Regional Director, Product Manager, & District Manager Daiichi Sankyo Marketing Analyst & National Training Supervisor Novartis Home Office Trainer, District Trainer & Sales Representative Kimberly Clark Corporation Medical Account Representative EDUCATION
Executive Master of Business Administration in Pharmaceutical & Healthcare Marketing Saint Joseph’s University Bachelor of Business Administration in Business Communications University of Central Oklahoma BLUE OCEAN STRATEGY Executive Education Programme INSEAD School of the World, Paris, France References provided upon reques
Zac Taylor **********@*****.*** 4
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