Art Director, Graphic Designer, Figma, Adobe Suite

Andhika Masfar

**********@*****.*** ■ 240-***-**** ■ Portfolio: andymasfar.com

Art Director Designer Brand Strategist

Creative leader and with 10 years of experience in brand identity, marketing communications, and multi-channel campaigns. Specializes in responsive web, digital, and print design with a focus on Figma, Adobe CC, and After Effects. Known for delivering engaging, scalable creative, mentoring junior designers, and collaborating cross-functionally to bring bold ideas to life. Core Competencies

Brand identity and systems, digital and print design, responsive web design, creative direction, art direction, social campaigns, interactive reports, cross-functional collaboration, stakeholder presentations, motion design, video editing, campaign concepting, typography, layout design, design systems, attention to detail, creative leadership, team mentorship, project ownership Technical Skills

Figma (primary design tool), Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Webflow, Framer, Canva, Google Docs, Google Slides, Salesforce, Microsoft Word, PowerPoint, Monday.com, Jira, Miro, Cloudinary.com Experience

Graphic Designer Mercatus Center Arlington, VA January 2025 – Present

■ Provide freelance design support for the Mercatus Center’s catalog of podcasts and branding initiatives, creating marketing assets such as slide templates, swag, branded collateral, and print/digital materials that drive audience engagement and promote deeper integration with Mercatus’ programs and community.

■ Supported Emergent Ventures' 2025 Unconference in Arlington, VA by updating event collateral including conversation cards, signage, and printed guides, enhancing wayfinding, engagement, and visual cohesion throughout the venue.

■ Developed the logo and brand identity for a new Mercatus Center Substack, "The Unseen & The Unsaid", aligning visuals with the center’s mission to explore governance, fiscal policy, and economic reform through both academic and accessible lenses.

Creative Producer Lumik, LLC Fairfax, VA January 2022– Present

■ Lead creative production of video, photography, and branding assets to support website redesigns for clients in government-focused digital services, aligning visuals with offerings like records management, IT support, and digitization.

■ Produced lifestyle imagery and team visuals to reflect client expertise in process modernization and service delivery.

■ Developed and executed a social-first campaign for the Asian Festival on Main 2023 in Old Town Fairfax, VA—creating 10 engaging reels over five weeks, an event recap montage, and branded assets for future promotions.

■ Collaborated closely with clients to align creative output with strategic goals and messaging.

■ Managed creative strategy and logistics across multiple campaigns, ensuring a seamless workflow from concept to delivery.

Art Director Custom Ink McLean, VA November 2019 – December 2024

■ Led the creative development and execution of multi-channel campaigns supporting a $63M marketing budget, collaborating with cross-functional partners across TV, digital, social, email, PR, HR, Sales, and Retail.

■ Developed strategically grounded concepts that connected brand goals with audience behavior, blending business strategy with visual storytelling.

■ Directed and contributed to the visual identity of in-person brand experiences, seasonal initiatives, and social-first content, ensuring consistency across all touchpoints.

■ Oversaw production and post-production workflows, including photography, video shoots, editing, and vendor coordination, ensuring creative alignment with the original vision.

■ Built and implemented AI-integrated creative workflows, scaling content production by 3x while maintaining a human-centered design standard.

■ Balanced hands-on creative execution in design, photography, and art direction with leadership responsibilities, mentoring junior designers, and shaping team-wide creative output.

■ Collaborated with stakeholders from marketing, product, HR, and sales to translate complex needs into cohesive campaigns and high-performing creative.

■ Contributed to a wide range of marketing materials including web graphics, paid and organic social content, digital ads, and retail signage, demonstrating flexibility and ownership in a lean, evolving team structure. Expert Production Artist Custom Ink Fairfax, VA July 2016 – November 2019

■ Evaluate customer artwork across incoming orders, making print adjustments and fulfilling design requests to meet both creative intent and production standards. Achieved a 99.8% order accuracy rate.

■ Collaborate daily with Satisfaction Assurance and Logistics teams to verify that customer expectations, quality requirements, and order accuracy were consistently met.

■ Adjust artwork for multiple print methods and a wide range of substrates, including apparel and promotional products, ensuring high quality and printability across all materials.

■ Maintain a high-volume workflow without sacrificing attention to detail, balancing customer needs with the technical requirements of production at scale.

Associate Producer Voice of America Washington, DC August 2017 - June 2019

■ Researched and produced pop culture segments highlighting the Indonesian diaspora in the U.S., with on-site coverage of major events like SXSW, CES, the Oscars, and the Grammys.

■ Edited and formatted broadcast-ready video content for linear TV, YouTube, and social media, aligning with VOA’s standards and tailoring to the Indonesian audience.

■ Packaged and delivered video content for partner TV stations in Indonesia, ensuring broadcast compatibility while maintaining VOA’s high production quality.

Graphic Designer Crown Trophy Gaithersburg, MD April 2013 - July 2016

■ Provided customer service and design consultation, guiding clients on layout, materials, and print solutions for trophies, signage, and event graphics.

■ Managed wide-format printing operations from prepress to shipping, maintaining printers, ordering supplies, and ensuring smooth, high-quality production.

Lead Production Associate Acorn Sign Graphics Richmond, VA October 2014 - December 2015

■ Designed and produced ADA-compliant wayfinding systems and signage, ensuring both visual clarity and regulatory adherence.

■ Oversaw large-format printing, laser engraving, and fabrication workflows, maintaining quality across diverse substrates and materials.

■ Managed proofing and quality control, delivering precise, brand-aligned signage for commercial, healthcare, and government clients.

Education

Virginia Commonwealth University Completed Coursework, January 2014 - May 2016 Mass Communications, Creative Advertising

Montgomery College Completed Coursework, August 2009 - December 2013 Communication Studies

Awards and Recognition

● Great Place to Work (2024) – Award-winning creative featured in national employer branding campaigns.

● PEOPLE Companies That Care (2023) – Visual storytelling recognized for strengthening company culture and brand reputation.

● Washington Post Top Workplaces (2023) – Creative direction and execution contributed to workplace recognition and employer brand visibility.

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