Business Development Product Manager

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Melissa Papish

Https://www.linkedin.com/in/melissapapish 913-***-**** *******.******@*****.*** Personal Summary

Dynamic Product Manager with 18+ years of experience driving B2B growth through innovative product strategies, business development, and cross-functional leadership. Proven track record in leading end-to-end lifecycle management, from concept through deployment, while leveraging data analysis and market intelligence to inform strategic decisions. Adept at managing stakeholder relationships, identifying emerging trends, and delivering customer-centric solutions that boost revenue and operational efficiency. Skilled in Agile methodologies, Lean Six Sigma practices, and CRM tools like Salesforce. Passionate about bringing innovative products to market that align with business goals and deliver measurable impact.

Skills

• CRM (Salesforce)

• Project Management

• Agile & Lean Six Sigma

• B2B Product Marketing

• Data Analysis & Reporting

• Cross-Functional Team Leadership

• Content & Web Portal Management

• Contract Negotiation & Management

• MVNO Strategy & Device Procurement

• Product Launch & Go-To-Market Strategy

Experience

PRODUCT DEVELOPMENT MANAGER (B2B) 12/2023 - 11/2024 PWG Network Solutions

• Spearheaded end-to-end product development initiatives from concepts into deployable B2B solutions by collaborating cross-functionally with operations, IT, sales, marketing, etc. to align customer expectations and business objectives.

• Managed complex projects from defining business requirements through implementation, accelerating delivery timelines and improving operational efficiency.

• Conducted detailed data analysis to inform strategic decisions, providing leadership with insights on revenue performance, customer acquisition/loss trends, and initiative outcomes.

• Influenced product roadmap decisions by conducting competitive analysis and industry research in the marketplace to identify opportunities and risks.

BUSINESS DEVELOPMENT MANAGER 10/2017 - 08/2023

Global Medical Response

• Cultivated and maintained high-value relationships with C-Suite executives across hospital systems by delivering in-field education and performance insights through regular site visits and monthly reporting.

• Drove business growth by marketing innovative B2B software solutions such as Online Ordering and Concierge Models, enhancing operational efficiency and revenue performance.

• Led contract development and negotiation for inter-facility transport, hospital systems, medical standby events, and high-acuity services including NICU/Maternal and Critical Care transport.

• Oversaw regional operations across Kansas and Missouri from a business development lens, promoting ground and air medical transport services at trade shows, conferences, and industry events. WHOLESALE DEVICE SOLUTIONS MANAGER 06/2015 - 05/2017 Sprint

• Managed a portfolio of MVNO client accounts, leading strategy for procurement, distribution, and custom program implementation to support business growth.

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• Spearheaded a long-term project plan that resulted in a 360% increase in subscriber growth for the largest Lifeline customer within one year.

• Directed MVNO device supply and aligned project plans with sales forecasts and comprehensive business analysis to ensure timely execution.

• Educated Sales Managers and clients on device financing/protection and White Label Mobile ID products, boosting adoption and satisfaction.

WHOLESALE PRODUCT MANAGER 06/2014 - 06/2015

Sprint

• Created and managed a portfolio of training materials related to wholesale device related products and services like Visual Voicemail and In- Building Solutions and served as the product expert who educated employees and clients.

• Partner Management for 150+ MVNO customers for our product solutions and strategized to meet their personalized business requirements

• Cross-Functional team management with across internal departments like Legal, Network and Supply Chain, etc on MVNO contract Amendments

• Applied Agile Methodologies related to Lean Six Sigma to support continuous product improvement and enhance delivery efficiency. PRODUCT MANAGER II - MUSIC STORE 05/2011 - 06/2014 Sprint

• Managed a multi-million-dollar digital white label music app across three carrier brands (Sprint, Boost Mobile, Virgin Mobile), overseeing product lines including ringtones, ringback tones, full tracks, albums, and bundles within branded music store applications.

• Owned vendor relationships with top-tier music content aggregators like OnMobile and RealNetworks, driving content strategy and ensuring seamless integration of music technology.

• Led end-to-end product strategy and lifecycle—from ideation and user research to development and launch—delivering innovative features and enhancements to enrich the customer music experience. PRODUCT MANAGER I - MOBILE INTERNET 03/2008 - 05/2011 Sprint

• Served as the operational owner of mobile web portal pages across CDMA, iDEN, and MVNO platforms, ensuring seamless user experience and platform consistency.

• Increased user base by 30% with over 1M monthly unique users in addition to cutting costs by $42K yearly by improving RSS feed load efficiency by 67%.

• Programmed and maintained WAP portals, including dynamic menus, RSS feeds, API integrations, and mobile applications to enhance content accessibility and drive usage.

• Managed over 200 digital content partners including Disney, CNN and NASCAR, boosting engagement and strategic brand alignment. PRODUCT MARKETING MANAGER - WIRELESS DATA SERVICES 01/2006 - 03/2008 Sprint

• Spearheaded cross-functional coordination with internal teams and external partners including marketing agencies, music labels and vendors to streamline creative approvals for product campaigns, accelerating go-to-market timelines.

• Developed and delivered high-impact presentations, promotional videos and signage assets for partner conferences, trade shows and client meetings, enhancing B2B engagement and brand visibility.

• Drove Sprint’s $5B wireless data revenue goal through targeting lead acquisition and base marketing campaigns that supported subscriber growth and revenue expansion.

• Conducted in-depth competitive carrier analysis and market research to identify industry trends and inform strategic marketing decisions, strengthening Sprint’s market positioning.

Education

Pittsburg State University - Bachelors Degree

Communications

Johnson County Community College - Overland Park, KS Licenses & Certifications

Lean Six Sigma Green Belt, Johnson County Community College

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