Marketing Specialist

Naomi Bütow

Marketing Planner & Strategist

+27-832****** • City of Cape Town, 7806, South Africa • *****.*****@*****.*** https://www.linkedin.com/in/naomipaulbutow

Dynamic Marketing Planner and Strategist with over two decades of comprehensive experience in marketing management and planning. Proven expertise in developing innovative marketing strategies and identifying system inefficiencies to drive growth. Founded the first peer-to-peer trading platform in South Africa, successfully expanding the network to over 100,000 members. Adept at delivering tailored marketing insights that align with organisational goals, poised to bring exceptional value to any forward-thinking company.

WORK EXPERIENCE

Independent Marketing Consultant, Freelance, Cape Town, South Africa 07/2022 – Present

Delivered comprehensive marketing management expertise to clients, ensuring tailored strategies and effective implementation.

Managing Director, LIFT Marketing Strategists PTY Ltd, Hout Bay, South Africa 03/2009 – Present

Specialised in management consulting, providing strategic insights on both offline and online marketing planning and strategy.

Identified and rectified deficiencies in marketing systems, enhancing overall process efficiency. Conceptualised innovative marketing initiatives that significantly enhanced client engagement. Engineered effective media planning strategies to optimise campaign reach and impact. Formulated comprehensive marketing plans that effectively aligned with client objectives. Devised and executed new product development strategies that resonated with target audiences. Pioneered strategic planning sessions to align marketing goals with client visions. Cultivated robust client relations through consistent communication and support. Founder & Director, Mommy Mall SA, Cape Town, South Africa 11/2014 – 12/2022

Developed the first peer-to-peer trading platform in South Africa, revolutionising a marketplace for mothers in South Africa.

Expanded the network to over 100,000 online members nationwide, fostering community engagement.

Conference delegate: Hive Global Leadership Programme (Boston USA). Only person from South Africa in highly selected group of 120 attendees worldwide. Marketing Training, FLIP FILE, Cape Town, South Africa 04/2011 – 05/2011

Facilitated a management-level marketing strategy workshop, enhancing strategic competencies among attendees.

Followed by consulting and implementation plans, including Social Media Management Branding Trainer, Bowler Metcalf Ltd., Cape Town

03/2011 – 05/2011

Delivered comprehensive branding training, equipping employees with essential skills for brand representation.

Branding Training, Developer & Presenter, On the Dot, Cape Town 01/2010 – 07/2010

Orchestrated a national roll-out of new brand training programmes, enhancing brand consistency across locations.

Marketing Consultant, FORT MEDIA, Cape Town

04/2008 – 10/2010

Provided expert marketing consultancy services, driving client success through tailored solutions. Marketing Consultant, Shared Energy Management, Cape Town 02/2007 – 12/2010

Expertly planned marketing strategies and facilitated website development, enhancing digital presence.

Trainer, Kelly Group, Port Elizabeth

03/2009 – 03/2009

Conducted specialised training in market research, enhancing participant understanding of research methodologies.

Market Research Trainer, Oxford University Press, Cape Town 01/2009 – 12/2009

Provided training for new material testing, ensuring quality and relevance of published content. Lecturer, UNISA, Cape Town

01/2003 – 11/2005

UNISA contact session Lecturer, Marketing Research, 3rd Year students Lecturer, PRISA, Cape Town

01/2003 – 11/2005

PRISA contact session Lecturer, Public Relations, 1st Year students Lecturer, IMM, Vasity College, Cape Town

01/2003 – 11/2005

Lecturer, Marketing Management, 3rd Year students

Lecturer, Varsity College, Cape Town

01/2004 – 12/2005

Tourism, 1st Year students

Market Research Executive, TNS Research, Cape Town 06/2002 – 12/2002

Oversaw total customer satisfaction and segmentation research initiatives for Woolworths SA. Market Research Executive, Ipsos, Cape Town

03/2001 – 06/2002

Conducted marketing research projects, managing each phase from client discussions and research design to data analysis and reporting, for prestigious clients like Honda SA, British American Tobacco, Tiger Food Brands, BP SA, Mediclinic, and Cell C, among others. Project Manager, Bateleur Research Solutions, Johannesburg 03/2000 – 02/2001

Managed a variety of marketing research projects, such as pre-tests for television advertising and qualitative and quantitative analyses, chiefly focused on the cellular sector. EDUCATION

B.A Honors, Communications Science, University of the Free State, Bloemfontein 02/1999 – 11/1999

Covered Advertising & Marketing, as well as Radio and TV presenting, production, directing, editing, and scripting.

National Diploma, Tourism and Travel Services Management, West Rand College, Roodepoort 01/1993 – 12/1993

South African Matric, Natural Sciences, Biology, Language, Maths, Monument High School, Johannesburg

01/1989 – 10/1993

B.A, Communication Science, Journalism, Marketing, English, Psychology, Drama, Communications, University of the Free State, Bloemfontein

02/1995 – 03/1998

Red & Yellow Certificate (Short Course), Digital Content & Audience Masterclass, Red & Yellow Creative School of Business, Cape Town

07/2013 – 07/2013

Social Media Audience Insights

Data Analysis

Community Management

Content Strategies

Social Media Scheduling

SKILLS

Marketing Campaign Plans Marketing Planning

Strategy Speaker

Author Trainer

Advertising Planning Marketing Research

Marketing Budget Management Product Development

Branding Lecturer

Teamwork Client-centric Consulting

Marketing Implementation Plans

LANGUAGES

English

Native or Bilingual

Afrikaans

Native or Bilingual

German

Limited Working

INTERESTS

Personal Development Charitable Causes

Travel

REFERENCES

Jaco de Wet

Independent, Consultant

Naomi’s expert guidance and insights enabled us to clearly identify our target customer segments. She also helped refine our value proposition, creating a sharper, more effective marketing strategy across all channels

Mignon Keyzer

Strategic facilitator & Coach, The Strategy Circle Naomi was great to work with. She is thorough, knowledgable and very professional. I can highly recommend her work.

Jacqui Wigg

Product Manager, Solar Learning

I've worked with Naomi on various research projects in the educational product development space. She has been a pleasure to work with, providing practical and meaningful guidance during all stages of the research process. I have also attended research training run by Naomi which I found to be very useful and easily applicable. Naomi combines her deep research expertise with a good dose of common sense to suggest workable solutions for projects. This insightful yet practical approach combined with her friendly nature make her a pleasure to work with. I have no hesitation in recommending her very highly for any opportunities that may come her way Ida Wilson

Consultant, IW Consulting

Naomi is a creative problem solver who brings new, fresh and fascinating ideas to the marketing arena

- be it online or in the real world. Her fresh approach will ensure market growth and sales success, as it has for the many companies she has dealt with. I highly recommend her work. Dr Ingrid Artus

Psychologist & Owner, Westpsych

Naomi provides great insight and knowledge around marketing strategies. She is extremely efficient, helpful, friendly and has a unique ability to think out of the proverbial box. She has provided much needed assistance in promoting our healthcare business. Belinda Meij

Digital Marketing Specialist, Clicatell

Naomi was able to accurately summarize Clickatell's challenges and which areas more research will be the most beneficial. She has the ability to ask the right questions in order to offer the best value through her training. I was impressed with her ability to customize her training materials around the Clickatell's needs and the professional execution of even the smallest details. Joanne du Plessis

SA Creative, Owner

Naomi has integrity and a good work ethic. She displays enthusiasm and a passion for her work. Naomi thinks outside the box and strives to meet the clients needs. She is punctual with delivering results.

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