Graphic Designer Design

Francisco H. García

************@*****.*** • +1-954-***-**** • Hollywood, FL • https://www.linkedin.com/in/ciscohgarcia/ SUMMARY

Graphic Designer focused on achieving goals and results, oriented to marketing/branding strategy, advertising, and audiovisual content for all media. I have solid experience in visual/graphic design, audiovisual production, and direction. Recognized with awards for the creativity, marketing, sales, and modernization of brands. Focused on permanently updating knowledge and constant learning, optimization, automation of processes, and the search for effective management. Highly oriented on self and team talent development, creativity, ingenuity, and work ethics. EXPERIENCE

Office Depot, Marketing and Branding Sr. Designer 2018 - May 2024

I managed, collaborated, and worked on repositioning and modernizing brand experience, marketing, and processes inside out, including all customer contact points under a low-cost model and obtaining high efficiency and results. I worked and helped on the .com migration to AEM for better user experience, digital assets search web, management and distribution, and helping e- commerce. I successfully created the internal unit/production studio for audiovisual content, with great economic results and excellent quality productions, which contributed to increasing the budget scheduled for promotion in the media with a greater reach and increase in the "market share" for segments of printing, education, and immediate delivery services, among others. Santos Adv., Creative Director and Operations

2008 - 2018

I successfully collaborated to launch and market local "startups" and produce television commercials and content for Fortune 500 brands, working together with creative teams of brands, media, and marketing units for Discovery, Sony, Viacom, Disney, P&G, Unilever, Hasbro, GM, Ford, Nissan, Samsung, among others. NBC Universal, Director of the On-Air Department

2007 - 2008

I directed my team with excellent results to promote and improve the strategy in the programming "grid" modernization and the repositioning of the Telemundo brand. This local news network managed to enter the US/Hispanic market, contributing to transforming it into the Network that it is today, with gigantic production of American/Hispanic content. A result of this management was to achieve a 15% increase in the audience in a record time of 90 days, maintaining the same content. MTV Music TV Lat Am, Creative On-Air Department

2005 - 2007

Guided the creative promotion team for original and original productions and programming, promoting the change of business model of MTV Music Televisión LatAm at a crucial moment in the music industry, which went from a free concession of music and videos from record labels to monetized content.

Sony Pictures Ent. /AXN, Art and Creative Director / Director of Creative Services Department 1998 - 2005

I was part of the team in charge of the launch of the AXN channel in record time, where I had the opportunity to create and direct the creative services department, serving the marketing, on-air, online, OOH, advertising, and sales departments. Participated in the team that regionalized and gave personality to this Japanese brand to enter the Hispanic/LatAm market, obtaining incredible results by managing to position this brand in second place in the audience in its genre just one year after its launch, with a fraction of the resources of other channels such as SPE., WBros. and HBO. EDUCATION

PRODISEÑO, CCS, VZLA.

Bachelor of Arts • Visual communication

Cum Laude / Valedictorian

Honors Graphic Design & Film and Photography,

IDD INST. NEUMANN, CCS, VZLA.

Associate in Arts • Industrial and Graphic Design

Design and materials

Adobe Experience Manager

Management of digital assets @ ODP

Francisco H. García - page 1 of 2

M.I.T., MASSACHUSETTS, U.S.A.

Art

Color theory and art

BY FRIEDRICH-EBERT-STIFTUNG F. UNIMET, CCS, VZLA.

Business management

Gestión empresarial

General Electric B. School

Certification • Leadership Program

Business leadership @NBC

MIAMI AD SCHOOL, M.I.A. BEACH, FL, U.S.A.

Creative writing and script

Creative writing and script writing@ Sony

MIU OF ART & DESIGN, MIAMI, FL, U.S.A.

Post-production

Editing and animation @ Sony

LICENSES & CERTIFICATIONS

Adobe Creative Cloud

PrePrint •

Leadership Program

General Electric B. School •

Creative writing and script

MIAMI AD SCHOOL •

Post-production

MIU OF ART & DESIGN •

SKILLS

Graphic Design • Art Direction • Creative Direction • Web/App Design & Dev • Content Development for RRSS/TV/OLV/VOD • Branding • Film/video/photography producer director post-producer • VFX • Motion Graphics 2D3D • Copy/ Scriptwriting.

HONORS & AWARDS

6 Broadcast Design Awards / 3 Promax

The Global Entertainment Marketing Academy of Arts & Sciences • 2005 AXN Sony Pictures 1998-2005

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