Christopher Marshall
A results-driven retail and branch operations leader with a proven track record of revitalizing underperforming locations, driving sales growth, and building high-performing teams. Demonstrated ability to lead through change, implement operational efficiencies, and exceed performance targets across sales, staffing, and customer service metrics. Tahlequah, OK
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EXPERIENCE
Northern Tool & Equipment, Tulsa, OK — Store Manager April 2025 – Present
● Rebuilding the team by staffing and training new personnel, replacing approximately 65% of the previous workforce to improve performance and culture.
● Led a full stockroom reorganization and optimized sales floor merchandising, driving consistent double-digit growth in comparable weekly sales.
● Ensuring planogram and pricing accuracy by consistently executing all current planogram (POG) updates and price changes on schedule. Arvest Bank, Kansas & Westville, OK — Regional Branch Sales Manager April 2024 – March 2025
● Upon promotion, I continued managing the Jay branch until a new Branch Manager was appointed, and I supported his onboarding and training.
● I was reassigned to lead talent acquisition and operational recovery at the underperforming Westville branch, which had only two associates at the time. I successfully rebuilt the team and maintained full staffing from July 2024 onward.
● Under my leadership, the Westville branch showed strong improvement across all performance metrics, reversing two years of household losses and underperformance in consumer lending. In 2024, the branch exceeded its consumer lending goal by achieving $365K against a $360K target.
● I contributed to Kansas’ exceptional performance in 2024, including a 2.38% increase in total households (to 1,848) and a 0.68% rise in sales per household
(SPHH), reaching 4.207. Kansas also surpassed its consumer lending target, delivering $875K against a goal of $750K.
Arvest Bank, Jay, OK — Branch Sales Manager
October 2022 – April 2024
● Once again tasked with overseeing talent acquisition and operational development in a challenged branch with only two associates, I successfully recruited and trained several new team members. Two of these individuals advanced to the role of Relationship Banker 2—one in Gentry, Arkansas, and the other at the Claremore branch in the Tulsa region.
● By implementing targeted coaching, education, and training initiatives, and by SKILLS
● Leadership
● Business Analysis
● Team Building
● Customer
Retention
● Customer Service
● Business
Development
● Financial Review
● Budget Planning
● P&L
● Project
Management
● Strategy Planning
● Merchandising
● Human Resource
Management
● Inventory Control
● Consumer
Lending
● Commercial
Lending
● Business Banking
fostering a positive and empowering atmosphere, I significantly improved branch morale and elevated daily performance standards.
● After two consecutive years of modest consumer lending results (averaging approximately $350K annually in 2022 and 2023), I led efforts that boosted consumer lending to $586K in 2024.
Bank of the West, Ada, OK — Assistant Vice President, Branch Manager June 2021 – October 2022
● Tasked with talent acquisition and operational development in a struggling branch. Hired and trained an entirely new team while ensuring full compliance with federal regulations, policies, and procedures, resulting in above-average operational audit scores. The most recent control and governance score was 98.39% overall and 100% in teller performance.
● Through targeted coaching and training, consistently raised and maintained customer service scores above both regional and divisional averages.
● Developed the 2022 business strategy focused on increasing checking account acquisition, as well as expanding consumer and commercial lending. This strategy led to gradual, quarter-over-quarter improvements across the overall branch scorecard.
Love’s Travel Stops, Okmulgee, OK — Operations Manager April 2020 – June 2021
● Tasked with talent acquisition and associate development, including hiring, training, and leading high-performing team members to foster a culture of excellence. Played a key role in improving operational performance from a grade of C to a solid B within six months.
● By promoting associate empowerment and accountability, successfully elevated performance metrics across all key areas: restaurant, deli, drink bar, cooler, restrooms, exterior presentation, interior presentation, and overall cleanliness.
● Recognized through KPI performance and District Manager evaluations as the #1 candidate for promotion within the district and ranked among the top five in the division.
Harbor Freight Tools, Inc., Muskogee, OK — Store Manager Feb 2015 - Feb 2020
● Projected and targeted $3M in annual revenue at the start of the assignment and successfully grew revenue to $5.9M annually.
● Led the grand opening and operational launch of the store, continuously refining processes to reduce costs, improve payroll efficiency, and enhance employee satisfaction.
● Managed a team of over 35 direct reports across multiple departments and operational functions, ensuring alignment with business goals and performance standards.
Harbor Freight Tools, Inc., Tulsa, OK — Operations Manager Sep 2008 - Feb 2015
● Redesigned, planned, and implemented a new POS system, leading to improvements in sales processing, returns, tracking, analytics, and performance-based metrics.
● Oversaw POS system management, conducted corporate and operational training, administered performance reviews, and led employee improvement programs to support staff development.
● Deployed to multiple non-home store locations to provide support, deliver training, drive process improvements, and lead the launch of new programs. Petco, Tulsa, OK — Operations Manager
Apr 2008 - Aug 2008
● Oversaw the animal health and wellness program, ensuring high standards of care and compliance.
● Managed key operational areas including inventory control, sales performance, POS system oversight, human resources, and retail planning and management. The Home Depot, Owasso, OK — Department Supervisor
(Kitchen/Bath/Appliances/Home & Garden)
Nov 2005 - Apr 2008
● Provided mentorship and strategic guidance to supervisors across multiple departments, directly managing over 20 team members.
● Drove improvements in key performance areas, including transaction count, sales volume, and average sale price.
● Increased top-line sales by 4% within the first fiscal year in the role through effective leadership and performance management.
The Home Depot, Tulsa, OK — Department Supervisor (Plumbing, Plumbing/Kitchen/Bath/Appliances)
Jun 2002 - Nov 2005
● Managed over 10 direct reports across multiple departments throughout my tenure.
● Redesigned departmental processes to strengthen loss prevention efforts and reduce shrinkage, successfully lowering overall shrink from 1.3% to 0.4%. The Home Depot, Tulsa, OK — Kitchen Designer
Jan 2002 - Jun 2002
● Results-oriented sales professional with a strong focus on KPI-driven performance and measurable outcomes.
● Experienced in in-store customer relationship management, providing consultative solutions to drive satisfaction and loyalty.
● Skilled in project planning, design consultation, and budget management to ensure successful execution and client alignment.
EDUCATION
Tulsa Community College, Tulsa, OK — Emphasis: Psychology Aug 1995 - May 1997