Senior Marketing Leader

JANET WRIGHT

Maple, ON 416-***-**** or 725-***-****

*******@*****.*** www.linkedin.com/in/jwright8

Portfolio

SENIOR MARKETING & SALES LEADER

Guide Companies to Grow Revenue & Expand Market Share Navigate companies to successful outcomes, leveraging extensive experience in budget, event, and campaign management. Adept at creating regional and national plans that reach new audiences and raise brand exposure, with reputation as skillful financial manager regularly completing projects on time and within budget. Devoted to understanding client experiences and shaping promotions tailored to drive interaction and revenue. Form fruitful alliances with internal stakeholders and outside organizations through collaboration, creative problem-solving, and goal-focused approach.

Areas of Expertise include:

• Campaign & Promotion Management • Relationship / Partnership Building

• Event Management • Marketing Strategy

• Digital Channels • Analytics, Measurement, & Reporting

• Mentorship

PROFESSIONAL EXPERIENCE

PLACE RIDEAU LONG TERM CARE FACILITY, Remote

Interim Director / Consultant 2024 - Present

Enhance day-to-day operations, uphold stakeholder interactions, and maximize budget management to guarantee long-term care industry sustainability and compliance with health, fire, and safety inspections while emphasizing security and well-being of 70+ residents.

• Design and implement policies and program procedures that maximize business growth and stay within budget.

• Effectively build positive relationships with representatives from local hospitals, health service providers, pharmacy, police, Workplace Safety and Insurance Board (WSIB), health department, and county authorities.

• Improved budget administration for increased income and profitability, cutting monthly expenses $10k+ through negotiations with food and business supply chains, setting of room and board rates, timely invoicing and hiring / managing of all staff.

KOHL AND FRISCH, Concord, ON

Marketing Manager 2019 - 2024

Led marketing initiatives expanding direct business-to-consumer (B2C) and business-to-business (B2B) channels. Cultivated partnerships with channel leaders and created / implemented advertising initiatives for traditional and digital media. Organized printing and distribution of 200K+ flyers each month.

• Led revitalization of HealthSnap e-commerce production, focusing on business-to-consumer insights comprising website redevelopment / restoration, enhancement of initiatives, definition of improved financial margins, and setting of new retail pricing for products.

• Collaborated with internal and external suppliers, including agencies, Moneris, Canada Post, and information technology (IT), in defining, designing, and refreshing HealthSnap.ca for Canadian audiences.

• Designed web advertising and promotions reaching national consumer base.

• Administered creation of 3 print flyers and 1 web version, in English and French, for distribution in 100+ pharmacies, aligning to appropriate Canadian advertisement standards. Email campaign tracking measuring segment project manage content analytical SQL

• Oversaw quality control actions to ensure pricing and in-house marketing strategies were reflected in design and coordination of flyers while monitoring estimated expenses against increased pharmacy income.

• Managed marketing team and external agencies undertaking assigned tasks, including creation of desktop calendar, health one™ product catalogue, pre-books, fax blasts, and web grid ads. PARKLAND FUEL CORPORATION, Remote

Marketing Specialist / Tradeshow Manager 2015 - 2018 Played crucial role in driving marketing initiatives.

• Facilitated marketing plans, analyzed financial budgets, and coordinated promotions, improving newsletter open rates to 80%.

• Collaborated with partners and maintained additional product catalogues, contributing to company success in competitive market.

• Promoted development and execution of innovative B2B regional and national marketing strategies, boosting engagement and generating 4% volume growth under budget.

• Structured focused tradeshows / exhibits, promotions, events, and digital advertising yielding 158K+ clicks from customers nationally.

DEELEY HARLEY-DAVIDSON CANADA, Concord, ON

Marketing Coordinator, Promotions & Advertising 2014 - 2015 Developed and oversaw national events, including UFC, HOG Rally, and motorcycle shows to foster sense of community among riders and highlight newest motorcycle models. Headed on-site delivery, logistics, planning, supervision of staff, and trademark guidelines / governmental regulations adherence.

• Maintained budgets and documented return on investment (ROI) for event marketing.

• Employed innovative crowd engagement strategies, lifting event sales leads 10%+ over 3 years.

• Negotiated contracts with venues, vendors, and suppliers, saving 12% on program delivery expenses.

• Coordinated and implemented marketing campaigns and administered $3.5M co-op advertising budget for 73+ retailers.

• Worked cohesively with external agencies, journalists, and media publications to consistently develop and deliver bilingual communications, elevating monthly eblast open rate 7%.

• Assisted in launching new nationwide program, increasing gift card sales $1.6M.

• Increased charitable sponsorships 20%, leveraging Movember, Ride for Dad, and Ride for Sight. DEELEY HARLEY-DAVIDSON CANADA, Concord, ON

Marketing Projects Specialist 2011 - 2014

DEELEY HARLEY-DAVIDSON CANADA, Concord, ON

Retailer Marketing Coordinator 2004 - 2011

EDUCATION

Certificate, Women’s Entrepreneurship, Cornell University, New York, USA Bachelor of Arts (BA), Business Administration, York University, Toronto, ON TECHNICAL / TECHNOLOGY SKILLS

Salesforce JBA Microsoft Office PowerPoint Power BI SharePoint JD Edwards Marketo InDesign Photoshop Canva MailChimp Constant Contact Instagram & Facebook Ads Google Ads Google Analytics SQL Shopify

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