Social Media Digital Marketing

CURRICULUM VITAE

PERSONAL INFORMATION

Name

: Ratidzo Anita

Surname

: Goba

Sex

: Female

Address

: ** ****** ********** ******

Birth Date

: **/**/**

Email

: ****************@*****.***

Contact No

: +263*********

Marital Status

: Married

Nationality

: Zimbabwean

Driver’s License

: Valid driver’s license

Availability

: Immediately

EDUCATION

•High School Certificate – Murehwa High 2017

•University of Zimbabwe

Bachelor of Applied Media Arts & Perfomance Studies– 2022

•Friedrich Naumann Foundation Digital Journalism Certificate – 2021

WORK EXPERIENCE

Company Name : Alpha Media Pvt Ltd (News Day)

Industry : Media

City : Harare

Duration : January 2021 – March 2024

Position held : Creative Digital Marketer/Sales and Administration

Company Name : National Tested Seeds and Farmshop

Industry : Agriculture Sector

Position Held : Marketing Coordinator

Duration : April 2024 – February 2025

KEY RESPONSIBILITIES:

•Identifying and contacting potential clients through networking and marketing methods

•Developing new sales areas and markets in Zimbabwe

•Planning and directing marketing or advertising campaigns through out Zimbabwe

•Collaborating with sales departments and other teams to meet targets

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

•Design, build and maintain our social media presence

•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

•Identify trends and insights, and optimize spend and performance based on the insights

•Brainstorm new and creative growth strategies

•Plan, execute, and measure experiments and conversion tests

•Collaborate with internal teams to create landing pages and optimize user experience

•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

•Instrument conversion points and optimize user funnels

•Collaborate with agencies and other vendor partners

•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

•Responsible to arrange regular roadshow events to create brand awareness and generate sales leads through out Zimbabwe

•Responsible and ensure sales team follow strictly the company’s policies with regards to payment collection from customers, office attire, and office behavior.

•Coordinate with internal and external resources, to ensure maximum utilization of resources and profits for the company.

KNOWLEDGE & SKILLS

• SEO & SEM, Excel, Powerpoint,content management, social media, market research, responsive design, partner management, analytics, knowledge of the latest tech tools, distributed experts skills, creative skills, people skills, and team building / motivation.

REFERENCES

Alpha Media Holdings (News day)

Mr Silence Mugadzaweta

Human Resources Manager Tel: +263*********

Email: *******@*******.**.**

Alpha Media Holdings (News day)

Mrs Joseph Naidoo

Human Resources Assistant Manager

Tel: +263*********

Email: *****@*******.***

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