MS. CHITO COLLINS (EMAIL) ************@*****.***
WWW.LINKEDIN.COM/IN/CHITOCOLLINS mobile +1-336-***-****
Experience Highlights and Track Record
C level direct sales, channel and business development experience in various industry verticals – Retail, Financial Services, Telecom/Utilities, Internet/Online Media & Gaming Entertainment, Advertising & Publishing, Software SaaS High Technology, Integration and Consulting Services
Respected Consultant in the Omni-channel market – helping clients with their go to market strategies, product/service enablement and solution launches
Closed multi-million contracts with strategic channel partners and Fortune 500+ direct merchants by leveraging extensive colleagues who were former partners and direct clients in my linkedin network
Sales Manager - built niche regional sales as a “working manager”; managed technical support teams that retained clients and maintained a consistent revenue stream; developed and implemented new sales/channel strategies.
Utilized CRM infrastructure tools to maintain consistent up to date sales activities-avoiding “no surprises rule to management” in pipeline building and account management
Subject matter specialist – consulting in the e-commerce segment, mobile technologies and integrated emerging online payments solutions impacting the on-line merchants, ISV partners and payment processing providers
Known for effective teaming, high work ethics and revenue generating partnerships that can be validated by my extensive linked in network colleagues
EXPERIENCE SUMMARY
2/13/24 to 10/24 – VP Sales Manager, Redwood Merchant Services, a division of Westamerica Bank
Hired to generate 2024 revenue, build a sales team, overhaul RMS sales and marketing presence. Manage existing ISO/Agent Portfolio and implement a payfac platform by Q1 2025
Signed over 15 Sales Agents and 1 significant ISO that will generate over $200M in revenue by year end 2025. Identified over 200+ prospects in current pipeline
Responsible for increasing marketing presence and expanding solution portfolio to include payfac programs and additional POS solutions
Laid off due to position terminated/downsized
July 2018 to 2/2024 – Part time consulting - go to market/solution launch and enablement, sales and channel partnerships
Projects included research, RFI/RFP generation, solution launches in various market segments such as retail, fintech and food/beverage industries
February 2018 to July 2018– VP Sales Consultant Contract Role - Amaryllis Payments – startup up venture based in Israel (laid off due to lack of seed funding)
Introduced Amaryllis’ software development tool set to 3rd party payment Acquirers/ISOs, including Acquirers, Marketplaces and flash tile business model service providers. Built a pipeline of over $200M transaction revenue in 5.5 months, closed a large lending provider and signed over 8 referral partners
August 2015 to 2018 – VP Alternative Channels, Bank of America Merchant Services (BAMS)
Strategic Business Consultant – Large Corporate Tech, Media and Telecom Industry Segment
Responsible for identifying and building BAMS’ new payment facilitator initiative focusing on >$75M annual revenue volume. Built a pipeline of over $900M payment facilitator partnership opportunities. Supported internal bank and treasury teams as subject matter specialist to strategic merchants and technology partners interested in the payment facilitator model
August 2014 to August 2015 – Part time business consulting, sales, lead generation and sales/ market enablement
June 2013 to July 2014 - Strategic Sales Director – Litle Team, A Vantiv Subsidiary – January 1 to July 28, 2014
January 2014 - transferred to the Litle ecomm team to assist in revenue generation, focusing in on line services, digital content, web hosting and integration services partners
Identified significant direct and indirect opportunities valued at over $500M
Partner Alliance Consultant- PayFac (Payment Facilitator) Team – Vantiv/Worldpay – June 2013 to December 2014
Channel/reseller sales to payment aggregators and direct ecommerce merchants
Signed over $30M ecommerce and reseller contracts via trusted colleagues whose network includes marquis ecommerce and mcommerce merchants
Left Vantiv/Litle team due to change in compensation and management
July 2012 to January 15, 2013- VP eComm, Strategic Client Development, Bank of America Merchant Services (BAMS)
Built a pipeline of personal clients that included underwriting of 2 major players in the digital content/online gaming market segments
Left BAMS due to corporate re-organization and layoff of the ecommerce focused team
September 2010 to July 2012 –Global Payments Executive, PayOne Corporation
Signed over 30 merchant and partner contracts in the digital content, social media, entertainment, and on-line gaming verticals.
Built a pipeline of marquis merchants and strategic technology partners in the online game, social media, and mobile payments segments
Left PayOne due to 2nd layoff, salary reduction and lack of mobile global carrier billing launch
June 2009 to August 2010 – Part time, 1099 Lead Sales & Marketing eCommerce Consultant to SignatureLink/Thinkbuilddeploy.com
Introduced, evangelized and positioned SignatureLink’s biometric electronic signature service to the eCommerce, mCommerce industry markets. Closed significant merchants and ISO partners who adopted the technology to minimize risk and friendly fraud.
July 2007 to December 31, 2008 – Sales Manager, VP Business Development - Mobilians International, acquired by Inicis Korea (shut down USA operations 12/31/08)
Educated eCommerce and mcommerce merchants and technology partners with the new emerging payment technology (bill to mobile phone)
Developed short and long term strategic sales and marketing plans to penetrate the industry with the new payment alternative
Developed competitive analysis of existing players, market positioning and differentiators against the leading competitor, Danal.
July 2004 to July 2007 – Regional Vice President, Channels & Strategic Alliances, AmeriNet, Inc. (Company shutdown in 2008)
Signed referral/reseller partnership agreements with PayPal and Authorize.Net; and focused manage commerce providers such as Fellowship Technologies, Entango, TechProse and Thinkbuilddeploy. Left AmeriNet due to the financial status of the company in July 2007
Managed regional team consisting of pre and post sales support
January 2003 to July 2004 – Director, Channels Group, CyberSource Corporation (Visa), Mt. View, CA
Launched CyberSource’s new Small Business initiative launched in April 2003 – targets included Portals, SIs, ISVs, Managed Commerce Providers, Technology Infrastructure partners. Cold Call and closed Yahoo 19M transaction volume partnership after 3 months of business development effort.
Significant Wins: Influenced and won the IBM Finance Group Risk Management RFP and signed contract with IBM in December 2003 against leading competitive providers; Closed Yahoo Finance/Paydirect Contract replacing competition in June 2003; Closed Yahoo PSI Property worth over 19million transactions volume– the largest transaction contract in the history of CyberSource
Identified and closed over 13 reseller partners consisting of niche commerce system consulting and integration vendors.
Left CyberSource due to change in compensation plan
EDUCATION
Bachelors in Business Administration & Accounting Assumption College; Karilagan School, Makati Rizal Philippines
UC Berkeley Extension, Total Quality Management
PERSONAL
Single, high integrity-“work hard/get it done work ethics”, Hobbies include golf, gardening, target shooting, travel and wine tasting
References available – www.linkedin.com/in/chitocollins