Communications Professional

GERALD C. MATICS

Conshohocken, Pennsylvania ***** • 610-***-**** • ***********@*****.*** • www.linkedin.com/in/geraldcmatics SUMMARY

A dedicated and driven senior communications professional with extensive experience in internal communications, content creation and change management. Leverages strong writing and editing skills to craft compelling narratives that motivate and inform target audiences, particularly during times of critical transformation. Demonstrates proficiency in developing and executing strategic communication plans, managing social media channels and overseeing intranet management. Proficient in collaborating with executive leadership to deliver high-quality executive communications and newsletters. Drives successful project outcomes and facilitates change management initiatives through a clear, concise and adaptable writing style.

Content Editing • Project Coordination • Executive Communication • Social Media Management • Intranet Management Video Content Production • Newsletter Production • Copywriting • Proofreading • Strategic Communication Planning EXPERIENCE

Primient, Schaumburg, Illinois

Employee Communications Specialist (Remote), June 2023-March 2025

● Created, edited and managed content for internal communications to support broader business.

● Assisted communications lead by anticipating communication requests, understanding various audiences and constituencies and managing requests and inquiries.

● Supported internal and external communications and events including town halls and senior leadership meetings, announcements, initiative launches and promotions.

● Led all internal communications efforts as acting communications manager for three months while manager was on leave.

● Worked with external agency to redesign company SharePoint site from ground up. CRB Group, Plymouth Meeting, Pennsylvania

Internal Communications Specialist, April 2022-February 2023

● Developed wide variety of internal communications materials in support of CRB's employee communications programs.

● Planned and delivered content to employees via intranet, video content, presentations, companywide emails and other formats.

● Created and supported compelling and informative content regarding key company initiatives.

● Established collaborative working relationships with subject matter experts and colleagues across variety of disciplines and levels of leadership.

SC Johnson & Son, Inc., Racine, Wisconsin

Change Management Communications Lead (Contract, Remote), December 2021-April 2022

● Coordinated, drafted and executed communications related to ongoing information security projects and initiatives of various groups across organization, including executive-level stakeholders, technical project contributors, manufacturing personnel and sales and marketing teams.

● Worked closely with project teams to understand deliverables and user impact and followed up with stakeholders and key end-users as needed.

● Crafted C-level messages with global enterprise-wide impact. Gerald C. Matics, Page 2

AARP, Philadelphia, Pennsylvania

Communications Associate (Contract, Remote), August 2021-November 2021

● Wrote, edited and coordinated content for executive-originating communications, including emails, letters, tele-town halls and regular newsletters.

● Managed social media outreach through Facebook, Twitter and YouTube accounts, tracking engagements and developing quarterly and annual reports.

● Worked with agencies to coordinate media requests and interviews, manage events and create consumer-facing communications deliverables.

● Oversaw AARP's internal message platform and style guide.

● Contributed instrumental work, organizing and implementing campaign to encourage Philadelphia City Council to adopt favorable alternative dwelling unit resolution.

Vanguard Group, Malvern, Pennsylvania

Change and Communications Specialist (Contract, Remote), January 2021-June 2021

● Established strategy, communication and master change management plan for cross-divisional initiatives.

● Determined appropriate branding approach for program.

● Identified and coordinated resources to develop multi-channel approach to online resources, training and knowledge transfer.

● Oversaw program-level communications and change management activities, identifying possible integration opportunities.

● Developed steering committee and stakeholder and crew presentations, ensuring appropriate themes and branding.

● Assisted with ongoing rollout and comms support for company-wide New Ways of Working (NWow) training. Wolters Kluwer, New York, New York

Senior Copywriter/Internal Communications Specialist (Contract, Remote), March 2020-April 2020

● Designed, drafted and produced internal announcements, video scripts, executive talking points, newsletters, banners, signage, presentations, invitations and other related projects, all in high-quality and timely manner.

● Drafted and published relevant content on corporate intranet site.

● Supported internal social media campaigns by creating strong visual content.

● Collaborated with enterprise executives and managers to communicate essential information to employees throughout organization.

DuPont Chemical Company, Wilmington, Delaware

Communications Consultant (Contract), August 2019-January 2020

● Created and implemented communications and change management plan for pilot technology replacement program, ensuring all employees prepared for change.

● Provided complex communications counsel to business/function leadership.

● Wrote emails, news articles and web content to support change initiative, increasing awareness and understanding among employee base.

● Ensured adherence to corporate communications policies and standards.

● Provided functional guidance to less-senior communications personnel. Unisys Corporation, Blue Bell, Pennsylvania

Communications/PR Specialist (Contract), January 2019-May 2019

● Wrote and edited blogs, newsletters and articles for online and print publications of nation's premier global information technology company.

● Prepared and distributed weekly news summary email to all associates.

● Managed all-hands meetings and town halls for company executives.

● Scheduled and coordinated casual associate meetings with senior leadership.

● Created and edited copy on SharePoint-based intranet site to keep employees worldwide abreast of important corporate information.

● Recognized individually by company CEO for topical messages delivered to its 22,000 employees. Gerald C. Matics, Page 3

UnitedHealthcare, Horsham, Pennsylvania

Senior Marketing Copywriter/Editor, July 2011-September 2018

● Wrote copy for, edited and managed development of digital components for flagship website.

● Oversaw development of state-specific marketing materials to comply with market and state requirements.

● Coordinated workflow through all creative services and regulatory affairs functions, using enterprise content management software in order to maximize speed to market.

● Used advanced content management systems, including WordPress, to build, maintain and store mission-critical documents.

● Launched interdepartmental newsletter covering topics of interest to Regulatory Affairs and Creative Services departments in order to foster sense of team and boost employee engagement.

● Pioneered new e-newsletter copywriting process, creating content for emails to up to three million insureds. ADDITIONAL EXPERIENCE

LexisNexis Mealey Publications, King of Prussia, Pennsylvania, Editor, 2003-2010. Edited and wrote legal publications for attorneys, insurance professionals and executives, reporting breaking legal news in tort law. Covered high-level hearings including U.S. Supreme Court oral arguments. Contributed to company blog and social networks. Wrote and read for award-winning legal news podcast. Served as legal news expert for subscribers and news media. Selected to American Lawyer Media’s Legal Opinion Leaders panel, advising on litigation trends and news coverage. Led successful effort to gain access to critical legal documents for use by all litigation report editors in order to attain more complete coverage of difficult-to-access jurisdictions. Wyeth Pharmaceuticals, King of Prussia, Pennsylvania, Proofreader/Editor (Contract), 2001-2003. Proofread and edited all package inserts and labeling materials for grammatical consistency, logic and visual elements to ensure client produced high-quality packaging components and fixed errors. Worked outside of role to write job aids and conduct training to assist desktop publishing employees with use of image comparators and other equipment.

Richardson, Inc., Philadelphia, Pennsylvania, Instructional Design Consultant, 2000-2001. Designed customized sales and leadership training programs for Fortune 500 clients in various industries including pharmaceutical, high-tech, financial, insurance and others, targeted at improving effectiveness of employees and managers. Managed projects from concept through design and delivery for optimal quality control. Coordinated with relationship manager and senior management to ensure client satisfaction. Recognized by training manager at international shipping corporation for excellence in designing and developing targeted training to meet needs of employees in four foreign countries. State Farm Insurance Companies, Bloomington, Illinois, Communications Coordinator, 1998-2000. Created and implemented strategic communication plans to ensure consistent corporate messages across audience segments. Supported department executives’ communication needs by developing presentations, memos, speeches, broadcasts and electronic and print publications. Advised internal clients on best methods and media to convey their messages to more than 9,000 associates. Co-managed team of 10 communications professionals under Y2K program, as instrumental in achieving total compliance. Streamlined communications grid to determine best match of audiences, messages and media in any situation.

Gerald C. Matics, Page 4

EDUCATION

Widener University, Chester, Pennsylvania

B.A., English, cum laude

COMPUTER SKILLS

Microsoft Suite: Word, Excel, PowerPoint, Outlook, OneNote, Teams, SharePoint, Viva Engage Google Suite: Workspace, Docs, Slides, Sheets, Keep Adobe Creative Cloud: Photoshop, InDesign, Acrobat Pro Email Delivery Platforms: Campaign Monitor, Workshop Other: Canva

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