Digital Marketing Social Media

KENNETH BOTHE

513-***-**** ● *******@*****.*** ● www.linkedin.com/in/ken-bothe-a38975176/

PROFESSIONAL SUMMARY

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Email Marketing Campaign

Web Content Management

Audience Engagement

Data Analysis

Digital Content Development

Project Management

Digital Marketing

Keyword Research

Brand Strategy

Search Engine Optimization (SEO) Practices

PROFESSIONAL EXPERIENCE

The Ohio State University Medical Center, Columbus, Ohio – Digital Marketing Strategist May 2023 – February 2025

Conduct keyword research and identify new opportunities for content creation.

Optimize on-page elements including page titles, meta descriptions, and header tags.

Develop and implement off-page optimization strategies such as link building.

Monitor website traffic and rankings using tools like Google Analytics and Google Search Console

Provide regular reports on website performance, including recommendations for improvement.

Conduct website audits to identify technical SEO issues and recommend solutions.

EST Analytical, Fairfield, Ohio – Digital Marketing Specialist March 2021 – September 2022

Work with brand marketing and applications development to share SEO best practices and content rankings on search engines to set the team up for future successes.

Develop emails, landing pages, forms, and other data elements as necessary to support integrated marketing programs.

Monitor website behavior in Google Analytics, issue reports, and propose changes to continually improve site activity and page rank.

Primary contact for EST’s email marketing service provider, Pardot, including system architecture, deliverability performance, technical requirement, and performance management.

Lead social media efforts to increase visibility and followers across targeted channels.

LSI Industries, Cincinnati, Ohio – Digital Marketing Specialist September 2019 – March 2020

Build strong collaborative relationships with agencies and vendor partners.

Optimize company’s social media presence across all platforms.

Measure and report performance improvement of all digital marketing campaigns.

Develop and create new growth strategies.

Manage and develop internal and external email marketing communications.

Freelance/Self-Employed, Cincinnati, Ohio – Writer/Editor/Marketing Specialist March 2018 – February 2021

Write and edit compelling copy/content for various clients.

Research information from reputable sources to write informative academic articles.

Successfully employ SEO keyword strategy while developing quality content.

Write creative descriptions and ad copy and titles for fictional novels/short stories.

Luxottica Retail, Mason, Ohio – Digital Marketing Content Manager, LensCrafters.com July 2013 - October 2017

Manage, maintain and update all digital content on LensCrafters.com.

Develop and implement marketing content changes daily/monthly.

Successfully created and implemented e-commerce content and functionality for LensCrafters.com.

Develop and implement online promotions for seamless e-commerce transactions.

Jagged Peak, Cincinnati, OH - SEM Manager December 2011 - July 2013

Manage Google AdWords and MSN AdCenter SEM accounts to increase ROI for agency clients.

Increase paid search ROI up to 1500% through effective ad strategy and keyword analysis.

Write and edit SEO-driven copy for high-fashion retail websites.

Manage relationships with brands Tommy Hilfiger, HUGO BOSS, Puma, Rockport, and others.

EDUCATION

University of Cincinnati, Cincinnati, OH - B.A. Communication

Contact this candidate