Business Development Sales Director
Resume:
Career Objective
Language
I am eager to bring my strategic vision, leadership, and expertise to a
sales, business development or marketing manager/director role, where I can spearhead large-scale business growth, build elite teams, and consistently exceed revenue goals. I am a dynamic and results-driven business leader with extensive experience in account management, B2B sales, marketing strategy, financial analysis, sales presentations and high-stakes negotiations. Proven success as CEO of SASS Company and as a sales director of an elite team for a media production company. Expertise in complex commercial real estate transactions totaling between $100 million and $700 million, combined with a strong background in sales coaching and educational consulting. Passionate about driving business growth, forging strategic partnerships, and delivering exceptional client outcomes.
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30336 Via Reata
Laguna Niguel CA 92677
English -Native
Spanish- Advanced
AMY
KENYON
Dynamic Sales Director and
Business Development Consultant
Professional Summary
Results-driven sales management
professional with 15+ years of
experience in leading high-performing
teams, building strategic client
relationships, and exceeding revenue
goals across competitive markets.
Expertise spans territory management,
solution selling, strategic account
development, and CRM optimization,
consistently driving measurable
growth. Recognized for developing
tailored sales strategies, mentoring
teams to exceed performance metrics,
and leveraging data-driven insights to
capture market share.
Skilled in complex contract
negotiations, business development,
and product launches. Adept at
identifying emerging trends,
capitalizing on opportunities, and
delivering value-based solutions to
clients.
Career Highlights
Sales Leadership and Business Development
Achieved a 63% revenue increase over three years as Sales Director at Hard Rain Productions by expanding into untapped markets and negotiating high-value media distribution and SasS contracts.
Successfully managed territory and account growth in SasS startups and media distribution, aligning cross-functional teams to meet customer needs and capitalize on market trends. Closed $100–$700 million commercial real estate
transactions as a realtor, showcasing expertise in navigating long sales cycles and managing high-net-worth client relationships.
Team Development and Coaching
Increased new agent revenue by 39% within 6 months at Keller Williams by implementing customized coaching programs focused on market evaluation, pipeline management, and lead generation strategies.
Designed and facilitated training workshops, transforming underperforming sales teams into top-performing units, with a focus on consultative selling and customer retention. Mentored cross-industry sales professionals, integrating performance metrics and CRM tools to drive team
productivity and engagement.
Career Highlights Continued..
Marketing and Strategic Execution
Spearheaded marketing campaigns that improved client engagement by 67% and increased revenue by 43%
through SEO optimization, targeted social media campaigns, and data analytics.
Coordinated product launch strategies and media placements, leveraging metrics to refine positioning and expand market share in competitive industries.
Developed tailored digital marketing solutions for B2B clients, aligning creative efforts with data-driven strategies to achieve measurable ROI.
Core Competencies
Strategic Account Management: Proven expertise in
business development, managing client relationships and driving sales within key accounts.
Sales Leadership: Skilled in developing high-performing teams and consistently exceeding revenue targets.
Territory Management: Experience identifying growth opportunities and optimizing territory performance. CRM Optimization: Proficient in leveraging CRM platforms to streamline sales processes and improve pipeline visibility. Solution Selling: Adept at delivering value-based solutions tailored to client needs.
Data-Driven Insights: Track record of using analytics to refine sales strategies and capture market share.
Sales Director
Hard Rain Productions San Diego, CA June 2018–December 2024 Increased revenue by 63% over three years by developing innovative sales strategies and cultivating long-term client relationships. Negotiated multi-year SasS contracts with key accounts in multiple industries B2B and C2B, ensuring mutually beneficial terms while maximizing profitability.
Oversaw Sass product and media distribution territory management, representing the company at industry events to expand brand visibility and generate new business opportunities.
Lead and mentored a high-performing sales team, developing instructional sales manuals and techniques while providing strategic guidance and support to achieve sales targets and objectives. Business Development- Cultivated and maintained relationships with key clients and industry partners, negotiating contracts and agreements to secure lucrative distribution deals.
B2B and C2B Sales cycles with small businesses and large corporations Collaborated closely with cross-functional teams to align sales efforts with production capabilities and client needs, ensuring seamless execution of projects.
Sales Director
Hard Rain
Productions
Professional Experience
Professional Experience
Commercial and Residential Real Estate Consultant and Coach Keller Williams
Newport Beach CA August 2006- December 2022
Managed commercial real estate transactions, including property acquisition, leasing, and disposition of transactions ranging from 100 million to 700 million.
Assisted in complex purchases and leases of gas stations and car washes. Conducted financial analyses and due diligence to assess the feasibility and profitability of real estate investments.
Negotiated lease agreements and contracts, ensuring favorable terms for clients and maximizing return on investment.
Masters Club recipient for 5 years straight
Negotiation specialist/ contract education/ RE Coach Real Estate educator/ trainer for RE teams and new realtors Investor and business development specialist
Analyze and evaluate real estate market trends
Coach real estate individuals and teams. Increased new agent revenue by 39% within a 3-6 month time frame due to implementation of key sales strategies designed by me
Commercial and
Residential Real
Estate Consultant
and Coach
Keller Williams
Founder. Marketing Manager and CEO
Agent Resource SAsS and Business Consultant
Laguna Niguel CA August 2022-Present
Raised 550k from investor funding for startup SASS company. Created pitch deck presentations, Investor websites and presented decks to raise capital for multiple startup companies within Health Care, Insurance, Real Estate Investments and Tech Education.
Developed digital marketing AI integration platform company for SEO optimization for SaSS sales
Business development consulting for Health Care, Insurance, Real Estate Investment and Tech Ed.
Spearheaded comprehensive marketing campaigns resulting in a 67% increase in customer engagement and a 43% growth in client sales. Executed market research and analysis to identify key trends, customer needs and competitive positioning.
Developed and implemented digital marketing strategies, including SEO, social media, and email marketing, leading to increased brand visibility and market share.
Coordinate marketing sales efforts, including campaign planning, lead generation, and customer engagement strategies.
Analyze market trends and competitor activities to identify opportunities and threats.
Expertise in platforms such as Facebook Meta, Instagram, Google Ads, Youtube and TikTok
Founder, Marketing
Manager and CEO
Agent Resource
Professional Experience
Marketing Sales Manager and Coordinator
Tytanium Solutions
Lincoln CA Feb 2010-June 2018
Develop and execute comprehensive marketing plans to support client business objectives and drive sales growth.
Coordinate marketing sales efforts, including campaign planning, lead generation, and customer engagement strategies.
Analyze market trends and competitor activities to identify opportunities and threats.
Monitor and report on the performance of marketing campaigns, adjusting strategies as necessary to achieve goals. Collaborate with cross-functional marketing, content and sales teams to ensure alignment of marketing initiatives with overall business strategy. Design and create visually appealing marketing materials, including brochures, flyers, advertisements, and digital content. Create and curate engaging content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Analyze social media metrics and generate reports to measure the effectiveness of campaigns.
Lead and mentored a high-performing sales team, developing instructional sales manuals and techniques while providing strategic guidance and support to achieve sales targets and objectives. Marketing Sales
Manager and
Coordinator
Tytanium Solutions
Educator and ESL Curriculum Designer
Twin Rivers School District
Sacramento/ Orange County Aug 2003-June 2022
Designed and implemented innovative educational programs and curricula, resulting in a 44% improvement in student performance. Collaborated with cross-functional grade level and school wide teams to develop and deliver engaging learning experiences tailored to diverse student needs.
Led training sessions for educators on effective teaching methodologies and curriculum implementation.
ELD instructor- Designed an effective intervention program for K- 8th grade bilingual students.
Teacher of the Year 2007/2008
Coordinated/Conducted multiple trainings for peers on Academic Language
Created a successful Reading/ Math Intervention Program. Educator and ESL
Curriculum Designer
Twin Rivers School
District
Education
Bachelor of Education and Spanish
1997-2000
UC Davis, Davis CA
Master of Administration- Education
2000-2001
Expertise UC Davis. Davis CA
Results Driven
Management
Sales Strategist
Creative problem Solving
Digital / multi media
Marketing
Negotiation
Critical Thinking
Leadership
Training/ Coaching
Business Development
Financial Analysis
Microsoft Suite
CRM
Deck Creator
Sales Presentations
KPI Strategist
B2B
C2B
Tech Ed
Fund Raising
Investor Presentations
Tools
Sales Force, Hubspot
Multiple Real Estate CRMs
Word Press/ WIX
Google Analytics
Meta Analytics
Excel
PowerPoint
Microsoft Word
Zoom/ Google Meetup
Marketing Funnels
Canva
References Upon
Request
Special Interests
Investor
Artist
Media Production
Fashion Design
Writer
Presentation Creator
Media Designer
Contact this candidate